At a Glance
- Tasks: Analyse user behaviour and implement strategies to boost conversion rates.
- Company: Join Beaverbrooks, a family-run business with a strong community focus.
- Benefits: Enjoy competitive salary, profit share bonus, and 33 days holiday.
- Other info: Hybrid working model with great career growth opportunities.
- Why this job: Make a real impact in eCommerce while working with a passionate team.
- Qualifications: Passion for data and experience in digital user experience.
The predicted salary is between 30000 - 35000 £ per year.
Hours: Permanent, 38 hours per week - Monday to Friday
Location: Lytham St Annes, Lancashire
Salary: £30,000 - £35,000 per annum (depending on experience) plus bonus and benefits
Close date: 23rd August 2026
Interview dates: First Stage w/c 24th of August, Final Stage w/c 31st August
We are excited to announce an opportunity to join our Beaverbrooks Digital and Brand Experience team as a Conversion Rate Optimisation (CRO) Analyst. This is a fantastic opportunity for someone with a passion for data, digital user experience, and a drive to thrive in the fast-paced world of eCommerce.
As our CRO Analyst, you will work closely with the Trading Manager and the wider eCommerce/CRO team to support with the day-to-day coordination of our CRO initiatives, analysing test results and research data to uncover new opportunities for testing. You will work across both of our websites to help create an industry-leading user experience, continuously identifying and implementing strategies to improve conversion rates.
We currently operate a hybrid working pattern with 3 days in our Lytham office and 2 days working from home. We find this balance works really well, giving colleagues flexibility whilst still benefiting from our friendly, collaborative office environment and the strong culture we build when working together in person.
Main Responsibilities
- Implement an ever-evolving CRO workstream to deliver an increased conversion across the site
- Conduct analysis into user behaviour and communicate insights to the wider business
- Use analysis such as user recordings, heatmaps and funnel visualisation to identify behaviour trends and test new ideas to our Design team
- Use CRO metrics alongside business knowledge to prioritise insights in the testing schedule
- Co-ordinate a test and learn cycle, constructing a robust design and implementation plan using our internal software
- Collaborate with the Product team on more complex tests that require development
- Engage in ongoing competitor analysis and market research to put our CRO channel in a market leading position
- Working with the CRO team to report back on the successes, or failures, of our testing whilst monitoring cumulative ROI
- Produce quarterly reports on ROI for CRO channel
About Beaverbrooks
Established in 1919, we have 80 locations across the UK. We have 57 Beaverbrooks stores and 23 dedicated brand boutiques, including TAG Heuer, OMEGA, Breitling and Tudor. We are a family business. And you can tell that when you get here. It feels like family. From the very smallest details to the big important things. Our core purpose is to enrich lives. We aim to make a positive difference to the world we live in. This includes our colleagues, customers, suppliers & the wider community. As a company, we are true to our word. When we say we are going to do something, we go all out to do it. And every individual is truly valued.
The awards we have been given as an employer speak volumes about what it’s like to work here, some of which are:
- Retail's No 1 Best Company to Work For - Best Companies 2025
- Accredited as an Outstanding Company to Work For - Best Companies 2025
- Employer of the Year 2026 - The UK Jewellery Awards
Amazing benefits for amazing people
They say you get out what you put in. And, at Beaverbrooks, our people put in so much. In return, just some of the benefits we offer include: Office profit share bonus, Enjoy 33 days holiday including...
Conversion Rate Optimisation Analyst in London employer: Beaverbrooks
Beaverbrooks is an exceptional employer that prides itself on fostering a supportive and family-oriented work culture. As a Luxury Watch Sales Specialist at the TUDOR boutique in Meadowhall, Sheffield, you will enjoy competitive pay, generous holiday entitlement, and bonus schemes, all while being part of a team that values your passion for luxury and commitment to outstanding customer service. With comprehensive support for employee growth and development, Beaverbrooks offers a rewarding environment where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Conversion Rate Optimisation Analyst in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Beaverbrooks and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Beaverbrooks are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Beaverbrooks on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Beaverbrooks. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Conversion Rate Optimisation Analyst in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Beaverbrooks. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Beaverbrooks:Show us that you’ve done your homework! In your application, briefly mention what you admire about Beaverbrooks’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Beaverbrooks
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Beaverbrooks will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Beaverbrooks, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
