At a Glance
- Tasks: Lead CRM campaigns and enhance customer engagement through data-driven strategies.
- Company: Beaverbrooks, a family-run business with a strong community focus.
- Benefits: Competitive salary, bonus scheme, extra day off for your birthday, and generous discounts.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
- Why this job: Join a passionate team and make a real impact on customer connections.
- Qualifications: Experience in CRM, strong analytical skills, and excellent communication abilities.
The predicted salary is between 30000 - 35000 € per year.
Location: Lytham St Annes, Lancashire
Salary: £30,000 - £35,000 per annum + excellent benefits + bonus scheme
Working Hours: 38 hours per week, Monday - Friday
Job Introduction
We’re looking for a highly organised, passionate and results-driven individual to join our CRM Team as a Lead CRM and Email Coordinator. In this key role, you’ll take ownership of driving our CRM strategies forward, playing an important part in how we connect with our customers. You’ll help enhance customer engagement, acquisition, retention and lifetime value through thoughtful, data-driven campaigns across email, direct mail and SMS — creating meaningful connections at every stage of the customer journey.
Main Responsibilities:
- Manage, plan and deliver CRM Campaigns across all channels (email, direct mail and SMS) including BAU & life cycle automated journeys and wider CRM initiatives.
- Coordinate proposals, campaign timelines, creative briefs, approvals and deployment schedules.
- Monitor campaign performance using key metrics to provide actionable insights and recommendations to enhance campaign performance.
- Ensure campaigns are relevant by identifying audience segmentations to optimise engagement.
- Stay up to date with latest industry trends and technologies to keep campaigns current and effective.
- Drive database growth across online and offline channels and execute strategies to retain customers and minimise churn.
- Ensure all CRM communications adhere to channel-specific best practices including email deliverability, SMS regulations and direct mail compliance.
- Collaborate with wider teams to ensure alignment on CRM and wider business strategies.
- Oversee and manage budgets, track spend, identify cost efficiencies and deliver strong ROI within allocated budgets.
About Beaverbrooks
Established in 1919, we have 80 locations across the UK. This includes 57 Beaverbrooks stores & 23 dedicated brand boutiques, including TAG Heuer, OMEGA, Breitling & Tudor. We also have 3 Loupe boutiques, with Rolex showrooms. We’re a family business. And you can tell that when you get here. It feels like family. From the very smallest details to the big important things. Our core purpose is to enrich lives. We aim to make a positive difference to the world we live in. This includes our colleagues, customers, suppliers & the wider community. As a company – we’re true to our word. When we say we’re going to do something, we go all out to do it. And every individual is truly valued.
The awards we’ve been given speak volumes about what it’s like to work here, some of which are:
- Retail's No 1 Best Company to Work For - Best Companies 2025
- Accredited as an Outstanding Company to Work For - Best Companies 2025
- 'Employer of the Year 2024’ - The UK Jewellery Awards
Amazing benefits for amazing people
They say you get out what you put in. And, at Beaverbrooks, our people put in so much. In return, just some of the benefits we offer include:
- Office profit share bonus
- An extra paid day off for your birthday
- Holiday entitlement grows further every five years
- Generous colleague discounts, including for family and friends
- Wellbeing support and employee & family counselling with the Retail Trust
- Contributory pension and life assurance
- Enhanced maternity and paternity packages, plus a return-to-work bonus
- Charity initiatives to help you support causes close to your heart
The Ideal Candidate
ESSENTIAL SKILLS:
- A passion for CRM with hands-on experience within a similar department
- Experience successfully planning, deploying and optimising CRM campaigns and programmes across email, direct mail and SMS
- Strong commercial awareness and an analytical mindset with the ability to interpret and question data to translate into meaningful insights, learnings and recommendations
- Confident using Microsoft Excel to manipulate raw data, build reports and interpret data
- Uses own initiative and makes decisions independently
- Able to prioritise own workload and delegate
- B2C Retail Experience
- Knowledge of jewellery, watches and fashion
- Highly organised with strong time management and attention to detail
- A keen collaborator with excellent communication skills, who can inspire others
- Adaptable, responsive, and able to work in a fast-paced environment and across multiple projects
- Experience using ESP Bloomreach or similar
- Experience using Google Analytics or similar analytics package.
Beaverbrooks - the hallmark of amazing people
Lead CRM & Email Coordinator employer: Beaverbrooks
Beaverbrooks is an exceptional employer located in Lytham St Annes, offering a vibrant work culture that feels like family. With a strong commitment to employee well-being, we provide generous benefits including a profit share bonus, extra paid leave for birthdays, and extensive support for personal growth and development. Our recognition as Retail's No 1 Best Company to Work For reflects our dedication to creating a positive and rewarding environment for all team members.
StudySmarter Expert Advice🤫
We think this is how you could land Lead CRM & Email Coordinator
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their CRM strategies and think about how your skills can enhance their customer engagement. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Lead CRM & Email Coordinator. Highlight your successes in previous campaigns and how you can drive results for Beaverbrooks.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Beaverbrooks family.
We think you need these skills to ace Lead CRM & Email Coordinator
Some tips for your application 🫡
Show Your Passion for CRM:Make sure to highlight your enthusiasm for CRM in your application. We want to see how your passion translates into real-world experience, especially in planning and executing campaigns.
Be Data-Driven:Since this role is all about data-driven decisions, don’t shy away from showcasing your analytical skills. Include examples of how you've used data to optimise campaigns and improve customer engagement.
Tailor Your Application:Take the time to tailor your CV and cover letter to the job description. We love seeing candidates who understand our values and can connect their experiences to what we’re looking for.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with our team!
How to prepare for a job interview at Beaverbrooks
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the latest trends and technologies in CRM, especially those relevant to email, direct mail, and SMS campaigns. Be ready to discuss how you've successfully planned and optimised campaigns in the past.
✨Showcase Your Analytical Skills
Since this role requires a strong analytical mindset, prepare to talk about how you've used data to drive decisions. Bring examples of how you've interpreted campaign performance metrics and made recommendations based on your findings. This will show that you can provide actionable insights.
✨Demonstrate Your Organisational Skills
As a Lead CRM & Email Coordinator, you'll need to manage multiple projects simultaneously. Be prepared to share specific examples of how you've effectively prioritised tasks and managed timelines in previous roles. Highlight any tools or methods you use to stay organised.
✨Be a Team Player
Collaboration is key in this role, so be ready to discuss how you've worked with other teams in the past. Share examples of how you've aligned CRM strategies with broader business goals and how you’ve inspired others to achieve common objectives.
