At a Glance
- Tasks: Lead and optimise CRM campaigns across email, direct mail, and SMS to engage customers.
- Company: Beaverbrooks, a family-run business with a strong community focus.
- Benefits: Competitive salary, profit share bonus, 33 days holiday, and generous discounts.
- Other info: Join a supportive team with great career growth and a family-like culture.
- Why this job: Make a real impact on customer connections and drive meaningful engagement.
- Qualifications: Experience in CRM, strong analytical skills, and excellent communication abilities.
The predicted salary is between 30000 - 35000 € per year.
Were looking for a highly organised, passionate and results-driven individual to join our CRM Team as a Lead CRM and Email Coordinator. In this key role, youll take ownership of driving our CRM strategies forward, playing an important part in how we connect with our customers. Youll help enhance customer engagement, acquisition, retention and lifetime value through thoughtful, data-driven campaigns across email, direct mail and SMS creating meaningful connections at every stage of the customer journey.
Main Responsibilities
- Manage, plan and deliver CRM Campaigns across all channels (email, direct mail and SMS) including BAU & life cycle automated journeys and wider CRM initiatives.
- Coordinate proposals, campaign timelines, creative briefs, approvals and deployment schedules.
- Monitor campaign performance using key metrics to provide actionable insights and recommendations to enhance campaign performance.
- Ensuring campaigns are relevant by identifying audience segmentations to optimise engagement.
- Staying up to date with latest industry trends and technologies to keep campaigns current and effective.
- Drive database growth across online and offline channels and execute strategies to retain customers and minimise churn.
- Ensure all CRM communications adhere to channel-specific best practices including email deliverability, SMS regulations and direct mail compliance.
- Collaborate with wider teams to ensure alignment on CRM and wider business strategies.
- Oversee and manage budgets, track spend, identify cost efficiencies and deliver strong ROI within allocated budgets.
The Ideal Candidate
ESSENTIAL SKILLS
- A passion for CRM with hands on experience within a similar department.
- Experience successfully planning, deploying and optimising CRM campaigns and programmes across email, direct mail and SMS.
- Strong commercial awareness and an analytical mindset with the ability to interpret and question data to translate into meaningful insights, learnings and recommendations.
- Confident using Microsoft Excel to manipulate raw data, build reports and interpret data.
- Uses own initiative and makes decisions independently.
- Able to prioritise own workload and delegate.
- Highly organised with strong time management and attention to detail.
- A keen collaborator with excellent communication skills, who can inspire others.
- Adaptable, responsive, and able to work in a fast-paced environment and across multiple projects.
- Experience using ESP Bloomreach or similar.
- Experience using Google Analytics or similar analytics package.
DESIRABLE SKILLS
- Multichannel retail experience.
- Knowledge of jewellery, watches and fashion trends.
Lead CRM and Email Coordinator employer: Beaverbrooks
Beaverbrooks is an exceptional employer that fosters a family-like atmosphere, making every employee feel valued and integral to the company's mission of enriching lives. With a strong commitment to employee well-being, we offer generous benefits including 33 days of holiday, profit-sharing bonuses, and enhanced maternity and paternity packages, all while providing ample opportunities for professional growth within our dynamic CRM team. Our recognition as Retail's No 1 Best Company to Work For speaks volumes about our supportive work culture and dedication to creating meaningful connections with both our customers and colleagues.
StudySmarter Expert Advice🤫
We think this is how you could land Lead CRM and Email Coordinator
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM campaigns and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its CRM strategies. Be ready to discuss how you can enhance customer engagement and retention based on their current practices.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our family.
We think you need these skills to ace Lead CRM and Email Coordinator
Some tips for your application 🫡
Show Your Passion for CRM:We want to see your enthusiasm for CRM in your application! Share specific examples of campaigns you've worked on and how they made a difference. This will help us understand your drive and commitment to enhancing customer engagement.
Be Data-Driven:Since this role is all about data-driven strategies, make sure to highlight your analytical skills. Talk about how you've used data to optimise campaigns in the past. We love seeing candidates who can turn numbers into actionable insights!
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the skills and experiences mentioned in the job description. We appreciate when candidates take the time to align their background with what we’re looking for.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates from us. Plus, it’s super easy!
How to prepare for a job interview at Beaverbrooks
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the latest trends and technologies in CRM, especially those related to email, direct mail, and SMS campaigns. Being able to discuss specific strategies you've used or seen will show your passion and expertise.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive campaign performance in the past. Bring examples of key metrics you've monitored and how you've translated that data into actionable insights. This will demonstrate your analytical mindset and commercial awareness.
✨Be Ready to Collaborate
Since this role involves working with various teams, think of examples where you've successfully collaborated in the past. Highlight your communication skills and how you've inspired others to achieve common goals. This will show that you're a team player who can fit into their family-like culture.
✨Prepare Questions About Their Campaigns
Have a few thoughtful questions ready about Beaverbrooks' current CRM strategies and campaigns. This not only shows your interest in the company but also gives you insight into their operations. It’s a great way to demonstrate that you’re proactive and genuinely interested in contributing to their success.
