Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead CRO initiatives, analyse data, and enhance user experience across our websites.
- Company: Beaverbrooks is a family-run jeweller with a rich history and a commitment to enriching lives.
- Benefits: Enjoy 33 days holiday, private healthcare, and fantastic discounts for you and your loved ones.
- Why this job: Join a supportive team in a fast-paced eCommerce environment that values your insights and creativity.
- Qualifications: Passion for eCommerce and UX, experience with CRO tools, and strong analytical skills required.
- Other info: Flexible home working options available; be part of an award-winning workplace culture.
The predicted salary is between 25000 - 29000 £ per year.
Permanent 38 hours - Monday to Friday
Lytham St Annes, Lancashire
Flexibility for some home working, to be discussed at interview
£30,000 - £35,000 per annum (depending on experience) plus bonus and benefits
We are excited to announce a newly created opportunity to join our Beaverbrooks eCommerce team as a Conversion Rate Optimisation Lead (CRO). This is a fantastic opportunity for someone with a passion for data, digital user experience, and a drive to thrive in the fast-paced world of eCommerce. As our CRO Lead, you will work closely with the Head of Online Trade and the wider eCommerce/CRO team to oversee the day-to-day coordination of our CRO initiatives, analysing test results and research data to uncover new opportunities for testing. You will work across both of our websites to help create an industry-leading user experience, continuously identifying and implementing strategies to improve conversion rates.
Main Responsibilities
- Implement an ever-evolving CRO workstream to deliver an increased conversion across the site.
- Conduct analysis into user behaviour and communicate insights to the wider business.
- Use analysis such as user recordings, heatmaps and funnel visualisation to identify behaviour trends and test new ideas to our Design team.
- Use CRO metrics alongside business knowledge to prioritise insights in the testing schedule.
- Co-ordinate a test and learn cycle, constructing a robust design and implementation plan using our internal software.
- Collaborate with the Product team on more complex tests that require development.
- Engage in ongoing competitor analysis and market research to put our CRO channel in a market leading position.
- Work with the CRO team to report back on the successes, or failures, of our testing whilst monitoring cumulative ROI.
- Produce quarterly reports on ROI for CRO channel.
About Beaverbrooks
Established in 1919, we have 88 locations across the UK. This includes 63 Beaverbrooks stores & 22 dedicated brand boutiques, including TAG Heuer, OMEGA, Breitling & Tudor. We also have 3 Loupe boutiques, with Rolex showrooms. We are a family business. And you can tell that when you get here. It feels like family. From the very smallest details to the big important things. Our core purpose is to enrich lives. We aim to make a positive difference to the world we live in. This includes our colleagues, customers, suppliers & the wider community. As a company we are true to our word. When we say we are going to do something, we go all out to do it. And every individual is truly valued.
The awards we have been given as an employer speak volumes about what it's like to work here, some of which are:
- Retail's 3rd Best Company to Work For - Best Companies 2024
- We have been awarded a 3 star accreditation for 'World Class levels of Engagement' for 19 years running - Best Companies 2024 - based on colleague feedback.
- 'Employer of the Year 2024 - The UK Jewellery Awards
Amazing benefits for amazing people
They say you get out what you put in. And, at Beaverbrooks, our people put in so much. In return, just some of the benefits we offer include:
- 33 days holidays (inc bank hols, pro rata)
- BUPA Private healthcare
- Contributory Pension & Life Assurance
- Outstanding colleague discounts, which extend to your family & friends
- Wellbeing scheme
- Employee & family support & counselling in partnership with the Retail Trust
- A variety of different schemes to help you support charities close to your heart
- Office profit share bonus
The Ideal Candidate
ESSENTIAL SKILLS
- A passion for eCommerce, CRO and UX
- Skilled at working with ContentSquare, AB Tasty or other CRO tools
- Keen eye for detail
- Hold user experience in the highest regard
- Able to meet deadlines in a fast-paced, reactive environment
- Experience using PowerPoint to present results
DESIRABLE SKILLS
- Good understanding of SEO
- Experience using Monday.com or other project planning software
- Data and reporting experience with Google Analytics, Excel or other analysis tools
Beaverbrooks - the hallmark of amazing people
CRO Lead (Conversion Rate Optimisation) in Lytham St. Annes employer: Beaverbrooks
Contact Detail:
Beaverbrooks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Lead (Conversion Rate Optimisation) in Lytham St. Annes
✨Tip Number 1
Familiarise yourself with the latest trends in Conversion Rate Optimisation and eCommerce. Being well-versed in current methodologies will not only help you during the interview but also demonstrate your genuine passion for the field.
✨Tip Number 2
Prepare to discuss specific examples of how you've used CRO tools like ContentSquare or AB Tasty in previous roles. Highlighting your hands-on experience will show that you can hit the ground running in this position.
✨Tip Number 3
Engage with Beaverbrooks' online presence before your interview. Understanding their brand, values, and recent initiatives will allow you to tailor your responses and show that you're a great cultural fit for the team.
✨Tip Number 4
Be ready to discuss how you would approach competitor analysis and market research. Having a clear strategy in mind will demonstrate your proactive thinking and ability to contribute to the company's success from day one.
We think you need these skills to ace CRO Lead (Conversion Rate Optimisation) in Lytham St. Annes
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce, CRO, and UX. Use specific examples of past projects where you've successfully improved conversion rates or user experience.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data and digital user experience. Mention how your skills align with the responsibilities of the CRO Lead role and why you want to work at Beaverbrooks.
Showcase Your Analytical Skills: Include specific metrics or results from previous roles that demonstrate your ability to analyse user behaviour and implement successful CRO strategies. This could include improvements in conversion rates or ROI from testing initiatives.
Research Beaverbrooks: Familiarise yourself with Beaverbrooks' values, history, and recent achievements. Mentioning these in your application can show your genuine interest in the company and its culture.
How to prepare for a job interview at Beaverbrooks
✨Show Your Passion for eCommerce
Make sure to express your enthusiasm for eCommerce and Conversion Rate Optimisation during the interview. Share specific examples of how you've successfully improved user experiences or conversion rates in previous roles, as this will demonstrate your genuine interest and expertise in the field.
✨Familiarise Yourself with CRO Tools
Since the role requires experience with tools like ContentSquare and AB Tasty, be prepared to discuss your familiarity with these or similar platforms. If you have any specific projects where you utilised these tools, highlight them to showcase your practical knowledge.
✨Prepare for Data-Driven Discussions
As a CRO Lead, you'll need to analyse user behaviour and present insights. Brush up on your data analysis skills and be ready to discuss how you've used metrics to inform decisions in past roles. Consider bringing examples of reports or presentations you've created to illustrate your analytical capabilities.
✨Understand the Company Culture
Beaverbrooks prides itself on its family-like culture and commitment to making a positive difference. Research the company's values and think about how your personal values align with theirs. During the interview, share how you can contribute to their mission and enhance the team dynamic.
