At a Glance
- Tasks: Analyse user behaviour and optimise conversion rates for our eCommerce platforms.
- Company: Join Beaverbrooks, a family-run business with a strong community focus.
- Benefits: Enjoy 33 days holiday, profit share bonuses, and generous discounts.
- Other info: Hybrid working model with opportunities for career growth and development.
- Why this job: Make a real impact in the fast-paced world of eCommerce and user experience.
- Qualifications: Passion for eCommerce and experience with CRO tools required.
CRO Analyst (Conversion Rate Optimisation)Hours: Permanent, 38 hours per week - Monday to FridayLocation: Lytham St Annes, Lancashire *Salary: £30,000 - £35,000 per annum (depending on experience) plus bonus and benefitsClose date: 23rd August 2026Interview dates: First Stage w/c 24th of August, Final Stage w/c 31st AugustWe’re excited to announce an opportunity to join our Beaverbrooks Digital and Brand Experience team as a Conversion Rate Optimisation (CRO) Analyst. This is a fantastic opportunity for someone with a passion for data, digital user experience, and a drive to thrive in the fast-paced world of eCommerce. As our CRO Analyst, you will work closely with the Trading Manager and the wider eCommerce/CRO team to support with the day-to-day coordination of our CRO initiatives, analysing test results and research data to uncover new opportunities for testing. You’ll work across both of our websites to help create an industry-leading user experience, continuously identifying and implementing strategies to improve conversion rates. *We currently operate a hybrid working pattern with 3 days in our Lytham office and 2 days working from home. We find this balance works really well, giving colleagues flexibility whilst still benefiting from our friendly, collaborative office environment and the strong culture we build when working together in person
Main Responsibilities
- Implement an ever-evolving CRO workstream to deliver an increased conversion across the site
- Conduct analysis into user behaviour and communicate insights to the wider business
- Use analysis such as user recordings, heatmaps and funnel visualisation to identify behaviour trends and test new ideas to our Design team
- Use CRO metrics alongside business knowledge to prioritise insights in the testing schedule
- Co-ordinate a test and learn cycle, constructing a robust design and implementation plan using our internal software
- Collaborate with the Product team on more complex tests that require development
- Engage in ongoing competitor analysis and market research to put our CRO channel in a market leading position
- Working with the CRO team to report back on the successes, or failures, of our testing whilst monitoring cumulative ROI
- Produce quarterly reports on ROI for CRO channel
About Beaverbrooks
Established in 1919, we have 80 locations across the UK. We have 57 Beaverbrooks stores and 23 dedicated brand boutiques, including TAG Heuer, OMEGA, Breitling and Tudor. We’re a family business. And you can tell that when you get here. It feels like family. From the very smallest details to the big important things. Our core purpose is to enrich lives. We aim to make a positive difference to the world we live in. This includes our colleagues, customers, suppliers & the wider community. As a company - we’re true to our word. When we say we’re going to do something, we go all out to do it. And every individual is truly valued.
The awards we've been given as an employer speak volumes about what it's like to work here, some of which are:
- Retail's No 1 Best Company to Work For - Best Companies 2025
- Accredited as an Outstanding Company to Work For - Best Companies 2025
- Employer of the Year 2026 - The UK Jewellery Awards
Amazing benefits for amazing people
- Office profit share bonus
- Enjoy 33 days' holiday including bank holidays
- Plus, an extra paid day off for your birthday - because it's your day and we think it should be celebrated
- Holiday entitlement grows further every five years, recognising your long service
- Generous colleague discounts, including for family and friends
- Wellbeing support and employee & family counselling with the Retail Trust
- Contributory pension and life assurance
- Enhanced maternity and paternity packages, plus a return-to-work bonus
- Charity initiatives to help you support causes close to your heart
The Ideal Candidate
ESSENTIAL SKILLS
- A passion for eCommerce, CRO and UX
- Skilled at working with ContentSquare, AB Tasty or other CRO tools
- Keen eye for detail
- Hold user experience in the highest regard
- Able to meet deadlines in a fast-paced, reactive environment
- Experience using PowerPoint to present results
- Ability to demonstrate the values and behaviours of The Beaverbrooks Way
DESIRABLE SKILLS
- Good understanding of SEO
- Experience using Monday.com or other project planning software
- Data and reporting experience with Google Analytics, Excel or other analysis tools
Beaverbrooks - the hallmark of amazing people
Ref: INDOFF
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CRO Analyst employer: Beaverbrooks
Beaverbrooks is an exceptional employer that prides itself on fostering a supportive and family-oriented work culture. As a Luxury Watch Sales Specialist at the TUDOR boutique in Meadowhall, Sheffield, you will enjoy competitive pay, generous holiday entitlement, and bonus schemes, all while being part of a team that values your passion for luxury and commitment to outstanding customer service. With comprehensive support for employee growth and development, Beaverbrooks offers a rewarding environment where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Analyst
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We think you need these skills to ace CRO Analyst
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Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
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✨Brush Up on Your Statistics
For a data science role, we need to seriously sharpen our statistics skills. Get ready to tackle technical questions on probability distributions, hypothesis testing, and regression analysis. These are often the bread and butter of data science interviews, so don't just skim over them!
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Prepare a killer portfolio showcasing your data science projects. We should include details about the datasets used, the tools and techniques applied, and the impact of your findings. If we can walk them through a particularly challenging project or a cool visualisation that had real-world implications, it’ll really make us stand out!
✨Get Comfortable with Python and R
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✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
