Social Media Manager

Job Summary

Reporting to the Brand Manager, the Social Media Manager will be responsible for developing and delivering strategies focused on increasing brand awareness, engagement, audience growth, as well as driving traffic and revenue via our social channels and other online platforms. The ideal candidate will be both creative and analytical, work well under pressure, and be a great team player with excellent communication skills.

Role Outline

• Manage content plan and strategy for x2 Instagram accounts – Retail & Professional – International is managed separately, however co-ordination of market appropriate content will be a key part of this role
• Lead content planning for TikTok our fastest growing platform
• Expand the social content strategy for Facebook, Pinterest, LinkedIn & YouTube
• Content ideation and planning is a key part of the role and setting KPIs relevant to each channel against brand and commercial objectives, such as increasing following and engagement metrics
• Support multiple sales channels with relevant social content for Beauty Works Sales team, Retail Wholesale, Distributors and Education teams.
• Ensure a thorough understanding of the social media landscape, researching social media comms for like-minded brands and defining key messaging and brand personality for social channels
• Ensure messaging is consistent across platforms and that all channels are connected – both to each other and to the wider brand marketing and related communications and initiatives.
• Maintain knowledge of new and emerging technologies and approaches to social media, and constantly review plans and implementation as a result of the changes in the landscape.
• Produce monthly and quarterly reports for senior leadership, with clear actionable takeaways or recommendations for growth.
• Manage and develop in-house social media team of 2 direct reports.
• Share feedback and data from social media with stakeholders within the business in order to inform wider business responses.
• Work closely with the PR & Influencer team, sourcing and being involved in content plan for influencers and brand ambassadors to create bespoke assets for channels.
• Direct the implementation of a wide range of content forms, including video, text, still imagery, animation, live action and other content forms that best utilize the technology available on any given social media/digital platform.
• Manage external relationships, to support the delivery of the social media plan, including brand partnerships for social media initiatives.
• Collaborate cross-functionally across marketing, creative, buying, and ecommerce.
• Lead social media strategy on campaign shoots and influencer/model content days – confident in working with high profile social media influencers and models to capture content.
• Be involved with shooting and editing content on iPhone.
• Support PR team in creating content at events, where needed.

Candidate Profile

• Two years’ experience in social media at a fast-paced company, start-up or agency environment – preferably with beauty experience.
• Excellent communicator – able to give clarity and set direction
• Experience in managing an Exec/Assistant
• An enthusiasm for the Beauty Works brand, its communities and culture
• Culture-obsessed – you are aware of what’s going on across beauty landscape and of current social trends
• Ability to form good working relationships with internal teams and external clients
• Project management skills and strong organisational skills
• Experience with analytics and social listening tools, such as Google Analytics.
• Experience with casual editing apps to create social content such as Storywave, iMovie.