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- Tasks: Lead our global influencer marketing strategy and manage campaigns from start to finish.
- Company: Join Beauty Works, a brand focused on authentic representation across social platforms.
- Benefits: Enjoy a creative work environment with opportunities for growth and collaboration.
- Why this job: Be at the forefront of social trends while driving brand awareness and engagement.
- Qualifications: Creative, analytical, and excellent communication skills are a must.
- Other info: You'll lead a team and coordinate exciting influencer events!
The predicted salary is between 36000 - 60000 £ per year.
Job Summary
Reporting to the Brand Manager, the Influencer Manager will be responsible for developing and executing strategies focused on increasing brand awareness, engagement, audience growth, as well as driving traffic and revenue via influencer marketing. You will be confident building relationships with influencers and agencies and manage campaigns from start to finish. You’ll work closely with the marketing and creative teams to ensure Beauty Works is represented authentically across various platforms.
The ideal candidate will be both creative and analytical, work well under pressure, and be a great team player with excellent communication skills. You will be acutely socially aware and full of ideas, reacting first to social trends and initiating those best suited to our audience and brand messaging.
Role outline
- Lead our global influencer marketing strategy, exploring and discovering new talent and setting KPIs relevant to each social channel against brand and commercial objectives.
- Review and report on channel performance on a weekly, monthly and quarterly basis.
- Manage influencer budgets and overall KPI\’s, ensuring targets and objectives are met across vertical.
- Execute paid influencer and gifting campaigns across all levels – micro, macro and VIP/ Ambassador, ensuring that Beauty Works is hitting key demographics and maintaining a presence across all key social channels.
- Liaise with wider teams in social, CRM, Paid Media and Ecommerce to execute 360 marketing campaigns and amplify influencer coverage.
- Strong understanding of existing and upcoming social media platforms and how to utilise within Influencer marketing.
- Nurture relationship with key agencies, talent managers and direct talent, as well as all global and brand ambassadors.
- Supporting with planning and coordinating influencer events including product launches, salon events and styling suite / PR events.
- Working closely with the wider marketing team on content priorities in line with product focuses on a weekly and monthly basis.
- Provide leadership and guidance for 2 direct reports in influencer team.
Influencer Marketing Manager employer: Beauty Works
Contact Detail:
Beauty Works Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in influencer marketing. Follow industry leaders and engage with their content to understand what works and what doesn't. This will help you speak the same language as our team and show your passion for the field.
✨Tip Number 2
Build a portfolio showcasing your previous influencer campaigns. Highlight your role in strategy development, execution, and results. This tangible evidence of your experience will set you apart from other candidates.
✨Tip Number 3
Network with influencers and agencies on social media platforms. Engaging with them can provide insights into their needs and preferences, which is crucial for the role. Plus, it shows that you're proactive and well-connected in the industry.
✨Tip Number 4
Stay updated on the performance metrics relevant to influencer marketing. Understanding how to analyze and report on these metrics will demonstrate your analytical skills and readiness to manage budgets and KPIs effectively.
We think you need these skills to ace Influencer Marketing Manager
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Influencer Marketing Manager position. Highlight key responsibilities and required skills, and think about how your experience aligns with these.
Showcase Relevant Experience: In your CV and cover letter, emphasize your previous experience in influencer marketing, campaign management, and relationship building with influencers. Use specific examples that demonstrate your success in these areas.
Highlight Creativity and Analytical Skills: Since the role requires both creativity and analytical thinking, provide examples of campaigns you've developed that were innovative and successful. Include metrics or KPIs that showcase your ability to analyze performance.
Tailor Your Application: Customize your application materials to reflect the brand's voice and values. Show that you understand Beauty Works' target audience and how you can contribute to their marketing goals through influencer partnerships.
How to prepare for a job interview at Beauty Works
✨Showcase Your Creativity
As an Influencer Marketing Manager, creativity is key. Prepare examples of past campaigns you've executed that highlight your innovative approach and how you adapted to social trends. Be ready to discuss how you can bring fresh ideas to the table.
✨Demonstrate Analytical Skills
Since the role requires reviewing and reporting on channel performance, come prepared with data-driven insights from your previous experiences. Discuss how you've set KPIs and measured success in influencer campaigns, showcasing your analytical mindset.
✨Build Rapport with Influencers
Relationship-building is crucial in this role. Think of ways you've successfully nurtured relationships with influencers or agencies in the past. Share specific examples that demonstrate your ability to connect and collaborate effectively.
✨Understand Social Media Trends
Stay updated on current and emerging social media platforms. Be ready to discuss how you would leverage these platforms for influencer marketing. Showing your awareness of trends will demonstrate your passion and commitment to the role.
