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- Tasks: Manage and develop Beauty Works brand and educational content across various marketing channels.
- Company: Join Beauty Works, a vibrant brand in the beauty industry focused on innovation and community.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Be part of a passionate team that connects with customers and shapes brand narratives.
- Qualifications: 5-7 years in Brand Marketing, strong content and social media skills required.
- Other info: Lead a team, engage with influencers, and potentially travel for exciting events.
The predicted salary is between 36000 - 60000 £ per year.
Job Summary The Brand Manager will be responsible for the management and development of the Beauty Works consumer brand and product educational content for Beauty Works. Focusing on planning and communicating brand and consumer content strategy across the different marketing channels, social, website, marketplaces, email and performance channels. The ideal candidate will be customer focused and think creatively about how to connect and resonate with our customer base whilst being organised and proficient in juggling multiple content projects. Role Outline You will work with the brand and creative teams to audit and identify gaps in the customer product content strategy, updating relevant pages and ensuring all consumer educational content is up to date across all platforms in order to grow our addressable customer base You will be responsible for ensuring all Beauty Works copy and branding [assets] is consistent across all different platforms from Beauty Works online, to Marketplaces to policing our retail partner websites. You will be responsible for delivering the Consumer product and educational content marketing plans including working with the NPD team on creating product marketing copy, defining USPs for the customer, relevant social content is filmed and filed accurately and ensuring creative briefs are aligned. You will work closely with the Professional Trade Sales team to support with sales presentation and professional sales brochures are up to date and ‘on brand’. You will also work closely with the Education Manager to schedule shoots for the Education Hub and identify quick wins where there’s content gaps in our product range. Providing brand marketing support for any launches with new and existing retail partners across instore and online You will have three direct reports –to ensure a healthy balance of brand led (educational) content and promotional content which aligns with brand values & commercial targets You will enable your team to prioritise their workload by setting campaign objectives along with robust measurement to ensure brand activity is effective and drives growth across channels You will work closely with the CMO & Performance Marketing Manager to review brand investment impact across all channels and set KPIs & continuous improvement roadmaps for the team You’ll be responsible for leading and co-ordinating the educational content and guest appearances in the Beauty Works Tik Tok shop lives You & your team will produce weekly, monthly and trend reports, with clear actionable takeaways or recommendations for growth or development. Candidate Profile 5-7 years’ experience in a client side Brand Marketing role Content, Social & Influencer management experience essential An enthusiasm for the Beauty Works brand, its communities and popular culture Proficient in Powerpoint & Excel and campaign & reporting Excellent communicator – able to give clarity on priorities and set team direction for strategy Ability to form good working relationships with internal teams and external clients Project management skills and strong organisational skills Foreign travel possibly required in this role Comfortable leading influencer events and public speaking
Brand Manager employer: Beauty Works
Contact Detail:
Beauty Works Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Familiarize yourself with the Beauty Works brand and its product offerings. Understanding the brand's values and target audience will help you demonstrate your passion and alignment with their mission during the interview.
✨Tip Number 2
Showcase your experience in managing content across various marketing channels. Be prepared to discuss specific examples of how you've successfully executed campaigns that resonate with customers and drive engagement.
✨Tip Number 3
Highlight your project management skills by discussing how you've effectively prioritized multiple projects in the past. This will demonstrate your ability to juggle the diverse responsibilities outlined in the job description.
✨Tip Number 4
Prepare to discuss your experience with influencer management and social media strategies. Given the emphasis on these areas in the role, showcasing your knowledge and past successes will set you apart from other candidates.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Understand the Brand: Dive deep into Beauty Works as a brand. Familiarize yourself with their products, values, and target audience. This knowledge will help you tailor your application to show how you can contribute to their brand strategy.
Highlight Relevant Experience: Emphasize your 5-7 years of experience in brand marketing, particularly in content, social, and influencer management. Use specific examples from your past roles that demonstrate your ability to juggle multiple projects and drive growth.
Showcase Communication Skills: Since excellent communication is key for this role, make sure to highlight your ability to convey clarity on priorities and set team direction. Provide examples of how you've successfully communicated strategies in previous positions.
Tailor Your Application: Customize your CV and cover letter to reflect the specific requirements of the Brand Manager position. Mention your proficiency in PowerPoint and Excel, and any experience with project management that aligns with the job description.
How to prepare for a job interview at Beauty Works
✨Show Your Passion for the Brand
Make sure to express your enthusiasm for Beauty Works and its community during the interview. Share specific examples of how you connect with the brand and its values, as this will demonstrate your genuine interest and alignment with their mission.
✨Highlight Your Content Strategy Experience
Prepare to discuss your previous experience in managing content strategies across various platforms. Be ready to provide examples of successful campaigns you've led, focusing on how you identified gaps and created effective educational content that resonated with customers.
✨Demonstrate Strong Communication Skills
As an excellent communicator, you should be able to articulate your ideas clearly. Practice explaining your project management approach and how you prioritize tasks, ensuring you can convey clarity on team direction and strategy during the interview.
✨Prepare for Questions on Team Leadership
Since you'll be leading a team, be prepared to discuss your leadership style and how you enable your team to achieve campaign objectives. Share examples of how you've successfully managed direct reports and fostered a collaborative environment.
