At a Glance
- Tasks: Lead growth strategies and manage paid acquisition channels for member and product sales.
- Company: Dynamic beauty brand with a focus on innovation and growth.
- Benefits: Hybrid work, free product membership, 25 days holiday, and health support.
- Other info: Exciting opportunities for career development and personal growth.
- Why this job: Join a vibrant team and drive impactful marketing campaigns in the beauty industry.
- Qualifications: Experience in multi-channel marketing, strong analytical skills, and leadership abilities.
The predicted salary is between 60000 - 75000 £ per year.
Job Description
This is a senior, commercially-minded growth leader who owns the performance of our paid acquisition channels across both of our pillars, member acquisition and general product (guest) sales, and turns acquisition strategy into well-run, well-executed campaigns.
You’ll be the operational engine of the team, owning budgets, forecasts and numbers day to day, driving new acquisition offers from concept to launch, and deputising for the Acquisition Director with Senior Leadership.
- Job Requirements
- Multi-channel paid expertise: Meta primary, with Google and Tik Tok
- Senior growth/performance-marketing experience, ideally in D2C, subscription or membership
- Strong commercial acumen (CAC / LTV / payback) and confidence presenting to senior leadership
- A measurement-first mindset, comfortable with attribution, tracking setup and using data to substantiate decisions
- A structured approach to experimentation and conversion optimisation
- Budget planning and forecasting experience
- Genuine process and project-management strength: you make things happen across cross-functional teams
- People and agency-management experience
- The ideal applicant will have beauty / D2C, membership models, Shopify- however this not imperative
- Job Responsibilities
This is an extremely important role for the team and the business, we have therefore split the duties out into the following:
- Commercial leadership & senior representation
- Bring a commercial lens to everything: fluent in CAC, LTV, payback and channel economics across both pillars (member acquisition and GP/non-member product sales), and able to tell the numbers story clearly to senior stakeholders.
- Represent acquisition in SLT and Trade meetings, including as lead cover during the Acquisition Directors absences.
- Channel, budget & forecasting
- Day-to-day command of Meta, Google and Tik Tok budgets: know exactly what is happening with spend, CAC and ROAS daily and weekly, and make proactive recommendations.
- Own channel budget planning, forecasting and reallocation: set the spend plan, forecast return, and reforecast as trading and performance dictate.
- Manage the Google paid-search agency relationship, holding it to performance and insight.
- Measurement, tracking & reporting
- Own the integrity of acquisition measurement (attribution, pixel / CAPI health and conversion tracking across Meta, Google and Tik Tok), partnering with data / analytics to substantiate performance claims and guide decisions.
- Weekly and monthly reporting against First Order Revenue, CAC and LTV targets.
- Experimentation & conversion
- Own a structured testing roadmap across creative, offer, audience and landing-page angles, isolating one variable at a time so learnings compound rather than staying tied to individual ads.
- Liaise with the Ecommerce team on conversion performance across the acquisition funnel, from ad through landing page to checkout, diagnosing drop-off and prioritising fixes with ecomm and product engineering.
- Growth & channel expansion
- Scope, test and scale new acquisition channels to reduce reliance on any single platform.
- Partner with CRM / retention so acquisition targets reflect true lifetime value, not just front-end CAC.
- Process & execution
- Take new acquisition funnels and offers from concept to live: build and coordinate complete briefs across studio, ecomm and product engineering, and keep every workstream moving to timeline.
- Bring structure and project discipline to how the team ships.
- People & partner management
- Manage and develop the paid-channels team (Meta, Tik Tok) and the outsourced / agency partners.
- Job Benefits
- Hybrid working with 3 days in the office in central London
- Free membership to Beauty Pie+ and additional percentage off our products
- 25 days holiday & your birthday off
- Flexible bank holidays
- Equal leave for all new parents regardless of gender or personal circumstances
- Health & Wellbeing
- Private Medical Insurance
- Menopause support
- £2,500 / $2,500 to spend on your fertility journey after 2 years of service
- 8 therapy sessions through AXA PPP
- Access to mental health support through Spill
The company will not unlawfully discriminate on grounds of gender, sexual orientation, marital or civil partner status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability or age, pregnancy or trade union membership
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Senior Growth Manager employer: Beauty Pie
At Beauty Pie, we pride ourselves on fostering a dynamic and supportive work environment where our finance team thrives. As an Accounts Payable & AR Specialist, you'll enjoy competitive benefits such as private medical insurance and 25 days of holiday, alongside ample opportunities for professional growth and development in the beauty industry. Join us in a culture that values detail-oriented individuals and encourages open communication, making your contributions truly impactful.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Growth Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Beauty Pie and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Beauty Pie are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Beauty Pie on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Beauty Pie. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Growth Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Beauty Pie. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Beauty Pie:Show us that you’ve done your homework! In your application, briefly mention what you admire about Beauty Pie’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Beauty Pie
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Beauty Pie will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Beauty Pie, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
