At a Glance
- Tasks: Create engaging content that amplifies Beauty Pie's unique brand story across social media platforms.
- Company: Join a modern beauty buyer’s club with a fresh perspective and innovative approach.
- Benefits: Enjoy hybrid working, free product membership, stock options, and generous holiday allowances.
- Other info: Dynamic role with opportunities for creativity and growth in a fast-paced environment.
- Why this job: Be at the forefront of beauty storytelling and drive real conversations in the industry.
- Qualifications: Experience in social storytelling and a deep understanding of audience psychology required.
The predicted salary is between 60000 - 80000 £ per year.
Beauty Pie is looking for someone who understands not just social media, but the psychology and mechanics of attention. This is not a traditional "social media" role focused on trend replication or generic beauty content. We’re building a modern beauty buyer’s club with a distinct point of view that needs razor sharp storytelling to explain our highly disruptive proposition. We need someone who can amplify Beauty Pie’s USP across social channels through smart, platform-native content that drives conversation, sharing and commercial results. You’ll sit at the intersection of brand creativity, culture and growth - translating Beauty Pie’s vision into content people actually want to watch, share and talk about.
What We're Looking For
- Significant experience in social storytelling, editorial content, creative strategy or growth-focused social media
- Deep understanding of platform behaviour, creator culture and audience psychology
- Strong editorial instincts and an excellent sense of what makes people stop scrolling
- A genuine obsession with hooks, pacing, retention and attention mechanics
- Ability to think creatively and commercially at the same time
- Experience creating, briefing and overseeing short-form video and social-first content
- Confidence using analytics and performance data to guide creative decisions
- Strong communication skills and highly collaborative working style
- Entrepreneurial energy and comfort moving quickly in a constantly evolving environment
- Social editing tool fluency, and a roll-your-sleeves-up attitude
Most importantly, you understand how to turn a powerful brand proposition into content that travels. Part editorial strategist, part creative producer, part growth marketer, part internet anthropologist.
What You'll Be Doing
- Identify and develop compelling Beauty Pie "idea nuggets" - from luxury labs, warehouse pricing, ingredient truths, beauty‑industry economics, founder POVs, stunts, insider access, product polls to name a few!
- Translate these into platform-native content across Instagram, TikTok, YouTube, LinkedIn and emerging channels
- Test hooks, edits, captions, concepts, pacing, formats and storytelling approaches to understand what performs best on each platform
- Brief Creators, Editors and Designers - and create/edit content yourself where needed
- Publish quickly, iterate constantly and use performance insights to refine creative output
- Spot organically successful content and selectively amplify winners with paid spend
- Develop recurring content franchises and editorial formats that build audience loyalty over time
- Ensure all content feels culturally fluent, commercially effective and unmistakably Beauty Pie
- Present learnings, performance insights and recommendations to senior stakeholders
- Help build scalable systems and workflows for a fast-moving social/content function
- Support community engagement and audience interaction in a thoughtful, intelligent and brand‑right way
What You'll Receive
- Hybrid working with 3 days in the office in central London
- Free membership to Beauty Pie+ and additional percentage off our products
- Pieshares - all employees receive stock options
- 25 days holiday & your birthday off
- Flexible bank holidays
- Equal leave for all new parents regardless of gender or personal circumstances
- Health & Wellbeing
- Private Medical Insurance
- Menopause support
- £2,500 / $2,500 to spend on your fertility journey after 2 years of service
- 10 therapy sessions through AXA PPP
- Access to mental health support through Spill
Beauty Pie is an equal opportunity employer. The company will not unlawfully discriminate on grounds of gender, sexual orientation, marital or civil partner status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability or age, pregnancy or trade union membership.
Head of Social Growth and Content in London employer: Beauty Pie
At Beauty Pie, we pride ourselves on being an innovative employer that champions creativity and growth in the heart of London. Our vibrant work culture fosters collaboration and entrepreneurial spirit, offering employees unique benefits such as flexible working arrangements, generous leave policies, and comprehensive health support. Join us to not only amplify our brand's voice but also to thrive in a dynamic environment that values your contributions and encourages personal development.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social Growth and Content in London
✨Tip Number 1
Get to know the company inside out! Dive into Beauty Pie’s social media, website, and any recent news. This will help you understand their unique voice and how you can contribute to amplifying their brand story.
✨Tip Number 2
Show off your creativity! Prepare a portfolio that highlights your best social storytelling and platform-native content. Make sure it reflects your understanding of audience psychology and what makes people stop scrolling.
✨Tip Number 3
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and insights into the company culture. This could give you an edge in your interviews!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Beauty Pie team.
We think you need these skills to ace Head of Social Growth and Content in London
Some tips for your application 🫡
Show Your Storytelling Skills:When you apply, make sure to highlight your experience in social storytelling and creative strategy. We want to see how you can turn Beauty Pie’s unique proposition into engaging content that grabs attention and sparks conversation.
Be Platform-Savvy:Demonstrate your understanding of different social media platforms and their behaviours. Share examples of how you've tailored content for each platform, as we’re looking for someone who knows what makes people stop scrolling and engage.
Data-Driven Creativity:We love a good mix of creativity and analytics! In your application, mention how you've used performance data to guide your creative decisions. Show us that you can think commercially while still being innovative.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Beauty Pie
✨Know Your Storytelling
Dive deep into the art of storytelling, especially in the beauty industry. Prepare examples of how you've crafted compelling narratives that resonate with audiences. Think about what makes your content unique and how it aligns with Beauty Pie's disruptive proposition.
✨Understand Platform Nuances
Familiarise yourself with the specific behaviours and trends of each social platform mentioned in the job description. Be ready to discuss how you would tailor content for Instagram, TikTok, YouTube, and LinkedIn, showcasing your understanding of what captures attention on each.
✨Showcase Your Analytical Skills
Bring along examples of how you've used analytics to inform your creative decisions. Be prepared to discuss specific metrics you've tracked and how they influenced your content strategy. This will demonstrate your ability to blend creativity with commercial insight.
✨Be Ready to Collaborate
Highlight your collaborative experiences and how you've worked with creators, editors, and designers. Share instances where your teamwork led to successful campaigns, showing that you can thrive in a fast-paced, evolving environment while maintaining strong communication.
