At a Glance
- Tasks: Lead our newsletter strategy and manage 30 campaigns weekly across two markets.
- Company: Join a dynamic team where membership is at the heart of our business.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Thriving in a fast-paced environment with plenty of room for creativity.
- Why this job: Be the driving force behind impactful campaigns and collaborate with senior stakeholders.
- Qualifications: Experience in CRM and strong analytical skills are essential.
The predicted salary is between 45000 - 55000 £ per year.
Description
We are looking for a highly organised, commercially minded Programme Manager to be the backbone of our newsletter strategy.
You know how to balance brand and the commercial outcomes needed.
You will own the contact plan end to end, orchestrating around 30 campaigns a week across two markets, making sure the right message reaches the right member, through the right channel, at the right moment.
This is a rare role, membership is the heart of our business and you will straddle many teams day to day, you will work directly with our Founder and senior stakeholders across Performance Marketing, e-Commerce, Studio and Content.
It is a high visibility position.
This is a role for someone who loves making things happen.
You will need exceptional attention to detail, strong project management skills and the ability to manage multiple stakeholders and competing priorities.
You will also need to be comfortable working in an environment where things are not always perfectly structured and where priorities can change quickly.
Requirements
- Proven experience in CRM, lifecycle or retention marketing, ideally owning email, push and/or SMS campaigns end to end.
- Strong analytical skills, with the ability to translate campaign data into clear, actionable insight.
- A strong test, measure, learn mindset
- Excellent attention to detail you catch what others miss, and you care about getting the small things right.
- A natural collaborator who enjoys working closely with others and builds strong relationships across functions.
- Comfortable working in uncertainty, you bring structure and calm to ambiguity rather than waiting for it to resolve itself.
- Strong stakeholder management skills, with the ability to juggle multiple priorities and competing demands.
- Hands-on experience with a Mar Tech / ESP platform, with the ability to become (or already be) a subject matter expert on email build.
- Comfortable using AI tools in day-to-day work for briefing, reporting or analysis to drive efficiency.
- A genuine customer obsession, always thinking from the perspective of the person opening the email.
- A go getter mindset, proactive, action-oriented and unfazed by change; you make things happen rather than waiting to be told.
CRM Programme Manager in London employer: Beauty Pie
At Beauty Pie, we pride ourselves on being an innovative employer that champions a vibrant work culture and prioritises employee well-being. As an FP&A Manager, you'll enjoy a flexible work environment, generous benefits including private medical insurance and fertility support, and the opportunity to grow within a fast-paced, dynamic team that values your insights and contributions. Join us in disrupting the beauty industry while enjoying a fulfilling career that offers both personal and professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Programme Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Beauty Pie and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Beauty Pie are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Beauty Pie on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Beauty Pie. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Programme Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Beauty Pie. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Beauty Pie:Show us that you’ve done your homework! In your application, briefly mention what you admire about Beauty Pie’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Beauty Pie
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Beauty Pie will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Beauty Pie, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
