At a Glance
- Tasks: Lead our newsletter strategy and manage 30 campaigns weekly across two markets.
- Company: Join a dynamic team where membership is at the heart of our business.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Thriving in a fast-paced environment with plenty of room for creativity.
- Why this job: Be the driving force behind impactful campaigns and collaborate with senior stakeholders.
- Qualifications: Experience in CRM and strong analytical skills are essential.
The predicted salary is between 45000 - 55000 £ per year.
Description
We are looking for a highly organised, commercially minded Programme Manager to be the backbone of our newsletter strategy.
You know how to balance brand and the commercial outcomes needed.
You will own the contact plan end to end, orchestrating around 30 campaigns a week across two markets, making sure the right message reaches the right member, through the right channel, at the right moment.
This is a rare role, membership is the heart of our business and you will straddle many teams day to day, you will work directly with our Founder and senior stakeholders across Performance Marketing, e-Commerce, Studio and Content.
It is a high visibility position.
This is a role for someone who loves making things happen.
You will need exceptional attention to detail, strong project management skills and the ability to manage multiple stakeholders and competing priorities.
You will also need to be comfortable working in an environment where things are not always perfectly structured and where priorities can change quickly.
Requirements
- Proven experience in CRM, lifecycle or retention marketing, ideally owning email, push and/or SMS campaigns end to end.
- Strong analytical skills, with the ability to translate campaign data into clear, actionable insight.
- A strong test, measure, learn mindset
- Excellent attention to detail you catch what others miss, and you care about getting the small things right.
- A natural collaborator who enjoys working closely with others and builds strong relationships across functions.
- Comfortable working in uncertainty, you bring structure and calm to ambiguity rather than waiting for it to resolve itself.
- Strong stakeholder management skills, with the ability to juggle multiple priorities and competing demands.
- Hands-on experience with a Mar Tech / ESP platform, with the ability to become (or already be) a subject matter expert on email build.
- Comfortable using AI tools in day-to-day work for briefing, reporting or analysis to drive efficiency.
- A genuine customer obsession, always thinking from the perspective of the person opening the email.
- A go getter mindset, proactive, action-oriented and unfazed by change; you make things happen rather than waiting to be told.
CRM Programme Manager in London employer: Beauty Pie
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