At a Glance
- Tasks: Drive customer engagement through innovative CRM campaigns and optimise for revenue growth.
- Company: Dynamic beauty and fashion brand focused on customer-centric marketing.
- Benefits: Hybrid working, generous holiday, discounts, and a vibrant office culture.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be the creative force behind impactful campaigns that resonate with customers.
- Qualifications: Experience in CRM or email marketing, ideally in beauty or e-commerce.
The predicted salary is between 35000 - 45000 £ per year.
We’re looking for a commercially minded CRM Lifecycle Executive who understands that CRM is not just about sending emails – it’s a core revenue and customer growth channel. As our Lifecycle Marketing Champion, you’ll be the driving force behind how we talk to our customers. This is your playground to experiment, optimise, and scale campaigns that crush conversion rates and supercharge long‑term customer value (LTV). If you love marrying data‑driven insights with creative flair to build journeys that genuinely resonate, we want you on the team.
Job Requirements
- Working experience in CRM / Lifecycle / Email Marketing, ideally in beauty, fashion or e‑commerce or consumer tech
- Hands‑on experience with platforms like Iterable, Braze, Klaviyo or Salesforce Marketing Cloud
- Experience executing campaigns and/or lifecycle journeys
- Understanding of how CRM drives revenue, not just engagement
- Strong ability to balance brand storytelling with conversion
- Comfortability using performance data to inform decisions
- Strong attention to detail and ability to manage multiple campaigns
- Proactive and curious; always looking for ways to improve performance
Job Responsibilities
- Own Campaign Performance (Not Just Execution)
- Build and deploy multi‑channel campaigns (email, SMS, push, in‑app) with a clear commercial objective (conversion, revenue, retention)
- Take ownership of campaign outcomes (including performance tracking and optimisation)
- Ensure all communications are aligned to key trading moments, launches and revenue priorities
- Support and optimise key lifecycle journeys
- Identify opportunities to improve speed to first purchase, second order rate and customer frequency
- Use behavioural triggers and lifecycle signals to drive timely, relevant communication
- Approach campaigns with a test and learn mindset
- Run A/B tests across messaging, creative, incentives and targeting
- Execute targeted campaigns using customer data (behaviour, lifecycle stage, engagement)
- Support the development of smarter segmentation strategies using LLM to increase relevance and performance
- Work with data teams to ensure audience accuracy and performance insights are actionable
- Collaborate with creative teams to ensure messaging is both on brand and high performing
- Understand what drives engagement in beauty (product, value, education, social proof) and apply it in Lifecycle
- Be confident challenging creative where needed to ensure it delivers against commercial goals
- Track and analyse campaign performance across key metrics and channels: CTR, member sessions, conversion rate, revenue per send, repeat purchase rate, retention, engagement
- Turn insights into clear actions and improvements for future campaigns and journeys
- Work closely with E‑commerce, Acquisition, ProductEng and Creative teams to align on campaigns and priorities
- Support lifecycle contribution to launches, promotions and key trading moments
- Ensure a consistent and seamless customer experience across channels
Job Benefits
- Hybrid working with 3 days in the office in central London
- Free membership to Beauty Pie+ and further discount
- 25 days holiday & your birthday off
- Flexible
StudySmarter Expert Advice🤫
We think this is how you could land CRM Lifecycle Executive in London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Beauty Pie are looking for when hiring for a CRM Lifecycle Executive.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Beauty Pie for the CRM Lifecycle Executive, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Beauty Pie as a CRM Lifecycle Executive, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Beauty Pie’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a CRM Lifecycle Executive.
We think you need these skills to ace CRM Lifecycle Executive in London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Beauty Pie, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Beauty Pie's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Beauty Pie. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Beauty Pie
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Beauty Pie uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Beauty Pie. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
