At a Glance
- Tasks: Create engaging content that captures attention and drives conversation across social media platforms.
- Company: Join Beauty Pie, a modern beauty buyer's club with a unique perspective.
- Benefits: Enjoy hybrid working, free product membership, stock options, and generous holiday leave.
- Other info: Dynamic role with opportunities for creativity and collaboration in a fast-paced environment.
- Why this job: Be at the forefront of beauty storytelling and make a real impact on brand growth.
- Qualifications: Experience in social storytelling and a deep understanding of audience psychology required.
The predicted salary is between 60000 - 80000 £ per year.
Beauty Pie is looking for someone who understands not just social media, but the psychology and mechanics of attention. This is not a traditional "social media" role focused on trend replication or generic beauty content. We’re building a modern beauty buyer’s club with a distinct point of view that needs razor sharp storytelling to explain our highly disruptive proposition. We need someone who can amplify Beauty Pie’s USP across social channels through smart, platform-native content that drives conversation, sharing and commercial results. You’ll sit at the intersection of brand creativity, culture and growth - translating Beauty Pie’s vision into content people actually want to watch, share and talk about.
What We're Looking For
- Significant experience in social storytelling, editorial content, creative strategy or growth-focused social media
- Deep understanding of platform behaviour, creator culture and audience psychology
- Strong editorial instincts and an excellent sense of what makes people stop scrolling
- A genuine obsession with hooks, pacing, retention and attention mechanics
- Ability to think creatively and commercially at the same time
- Experience creating, briefing and overseeing short-form video and social-first content
- Confidence using analytics and performance data to guide creative decisions
- Strong communication skills and highly collaborative working style
- Entrepreneurial energy and comfort moving quickly in a constantly evolving environment
- Social editing tool fluency, and a roll-your-sleeves-up attitude
Most importantly, you understand how to turn a powerful brand proposition into content that travels. Part editorial strategist, part creative producer, part growth marketer, part internet anthropologist.
What You'll Be Doing
- Identify and develop compelling Beauty Pie "idea nuggets" - from luxury labs, warehouse pricing, ingredient truths, beauty‑industry economics, founder POVs, stunts, insider access, product polls to name a few!
- Translate these into platform-native content across Instagram, TikTok, YouTube, LinkedIn and emerging channels
- Test hooks, edits, captions, concepts, pacing, formats and storytelling approaches to understand what performs best on each platform
- Brief Creators, Editors and Designers - and create/edit content yourself where needed
- Publish quickly, iterate constantly and use performance insights to refine creative output
- Spot organically successful content and selectively amplify winners with paid spend
- Develop recurring content franchises and editorial formats that build audience loyalty over time
- Ensure all content feels culturally fluent, commercially effective and unmistakably Beauty Pie
- Present learnings, performance insights and recommendations to senior stakeholders
- Help build scalable systems and workflows for a fast-moving social/content function
- Support community engagement and audience interaction in a thoughtful, intelligent and brand‑right way
What You'll Receive
- Hybrid working with 3 days in the office in central London
- Free membership to Beauty Pie+ and additional percentage off our products
- Pieshares - all employees receive stock options
- 25 days holiday & your birthday off
- Flexible bank holidays
- Equal leave for all new parents regardless of gender or personal circumstances
- Health & Wellbeing
- Private Medical Insurance
- Menopause support
- £2,500 / $2,500 to spend on your fertility journey after 2 years of service
- 10 therapy sessions through AXA PPP
- Access to mental health support through Spill
Beauty Pie is an equal opportunity employer. The company will not unlawfully discriminate on grounds of gender, sexual orientation, marital or civil partner status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability or age, pregnancy or trade union membership.
Head of Social Growth and Content employer: Beauty Pie
At Beauty Pie, we pride ourselves on being an innovative employer that champions creativity and collaboration in the heart of London. Our hybrid working model promotes a healthy work-life balance, while our commitment to employee growth is reflected in our generous benefits, including stock options and comprehensive health support. Join us to be part of a dynamic team that values your unique perspective and empowers you to shape the future of beauty storytelling.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social Growth and Content
✨Tip Number 1
Get to know the company inside out! Dive into Beauty Pie’s social media, website, and any recent news. This way, when you chat with them, you can drop in some killer insights that show you’re not just another candidate but someone who truly gets their vibe.
✨Tip Number 2
Show off your creativity! Prepare a mini portfolio or even a few mock-ups of content ideas tailored for Beauty Pie. Think about how you’d amplify their unique selling points through engaging storytelling. This will help you stand out and demonstrate your understanding of their brand.
✨Tip Number 3
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and what they think makes a successful Head of Social Growth and Content at Beauty Pie. This insider info can give you an edge during interviews.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Beauty Pie team and ready to jump into this exciting role.
We think you need these skills to ace Head of Social Growth and Content
Some tips for your application 🫡
Show Your Storytelling Skills:We want to see how you can weave a narrative that captures attention. Use your application to showcase your best storytelling examples, whether it's through social media campaigns or content you've created. Make it engaging and relevant to Beauty Pie's unique voice!
Be Platform-Savvy:Demonstrate your understanding of different social platforms in your application. We’re looking for someone who knows what works on Instagram versus TikTok, so highlight any experience you have with platform-native content creation and audience engagement.
Data-Driven Decisions Matter:We love a good mix of creativity and analytics! In your application, mention how you've used performance data to inform your creative strategies. Show us that you can balance artistic flair with commercial insight to drive results.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Beauty Pie
✨Know Your Storytelling Hooks
Before the interview, think about how you can showcase your understanding of storytelling in social media. Prepare examples of past campaigns where you’ve used hooks and pacing to grab attention. This will demonstrate your ability to create content that resonates with audiences.
✨Familiarise Yourself with Beauty Pie’s USP
Dive deep into Beauty Pie’s unique selling proposition. Understand their brand voice and how they differentiate themselves in the beauty industry. Be ready to discuss how you would amplify this through platform-native content and what ideas you have for engaging storytelling.
✨Show Off Your Analytical Skills
Brush up on your experience with analytics and performance data. Be prepared to discuss how you’ve used insights to guide creative decisions in previous roles. This will show that you can think commercially while being creative, which is key for this position.
✨Be Ready to Collaborate
Since this role requires a highly collaborative working style, think of examples where you’ve successfully worked with creators, editors, or designers. Highlight your communication skills and how you’ve contributed to team success in fast-paced environments.
