At a Glance
- Tasks: Own and deliver exciting email marketing campaigns for Beauty Pie's luxury beauty buyers' club.
- Company: Join Beauty Pie, the first luxury beauty buyers' club revolutionising shopping.
- Benefits: Enjoy hybrid working, free membership, 25 days holiday, and health support.
- Other info: Collaborate with talented teams and gain exposure to high-level campaigns.
- Why this job: Make a real impact in beauty marketing while developing your skills in a dynamic environment.
- Qualifications: 1-3 years in CRM or email marketing, with a passion for flawless execution.
The predicted salary is between 29700 - 36300 £ per year.
Job Description
Beauty Pie is on a mission to reinvent beauty shopping.
As the world's first luxury beauty buyers' club, we give our members access to the very best beauty and wellness products at transparent prices, without the traditional retail mark-up.
Job Description
Beauty Pie is on a mission to reinvent beauty shopping.
As the world's first luxury beauty buyers' club, we give our members access to the very best beauty and wellness products at transparent prices, without the traditional retail mark-up.
Everything we do starts with our members.
From discovering the next cult skincare launch to enjoying exclusive member perks, we're constantly looking for new ways to create engaging, rewarding experiences that keep our members coming back.
Lifecycle Marketing sits at the centre of that experience.
We're looking for an ambitious CRM Executive who's passionate about email marketing and ready to take the next step in their career.
This is an exciting opportunity for someone moving from a CRM Coordinator who wants to own campaigns end to end while developing both their technical expertise and commercial thinking.
You’ll play a key role in bringing our weekly marketing calendar to life—from exciting product launches and exclusive member perks to major trading moments and founder‑led campaigns.
Working alongside Creative, Studio, Copy, Marketing Operations, Data, E-commerce and Acquisition, you'll collaborate with some of the most talented teams in the business.
You'll also have the opportunity to work on campaigns that are regularly reviewed by our Founder, giving you exposure that's rare at this stage of your career.
If you're someone who loves email marketing, thrives in a fast‑paced environment and gets genuine satisfaction from producing flawless work, we'd love to hear from you.
As our CRM Executive, you'll be the driving force behind our weekly CRM newsletter programming, owning the end‑to‑end delivery of customer communications that reach millions of Beauty Pie members.
You’ll own campaigns from initial brief through to deployment and performance analysis, ensuring every campaign is executed accurately, on time and to the highest possible standard.
You’ll constantly look for ways to improve campaign performance through thoughtful testing, commercial insight and continuous optimisation.
No two weeks are the same.
From launching breakthrough skincare innovations and exclusive member perks to supporting key trading events and founder‑led campaigns, you'll play a key role in bringing our marketing calendar to life.
- Job Requirements
- Have 1-3 years' experience in CRM, Email Marketing or Lifecycle Marketing, ideally within e-commerce, retail or beauty.
- Love email marketing and enjoy seeing campaigns come to life.
- Have exceptional attention to detail you spot the typo, the broken link and the incorrect personalisation before anyone else does.
- Take genuine pride in delivering error‑free work and holding yourself to exceptionally high standards.
- Are commercially curious and naturally want to understand why campaigns perform the way they do.
- Are highly organised and able to manage multiple campaigns and deadlines in a fast‑paced environment.
- Enjoy collaborating with creative, commercial and technical teams to deliver the best possible customer experience.
- Feel confident analysing campaign performance and turning insights into actions.
- Have experience using CRM platforms such as Iterable, Braze, Klaviyo or Salesforce Marketing Cloud.
- Have a basic understanding of HTML and email best practices, or are excited to develop these skills further.
- Take ownership, show initiative and are always looking for ways to improve.
- What Success Looks Like
- Every campaign is delivered accurately, on time and to an exceptionally high standard.
- Campaign performance continually improves through thoughtful testing, optimisation and commercial insight.
- Stakeholders trust you because you're organised, proactive and consistently deliver high-quality work.
- You're recognised as the go‑to person for CRM campaign execution and operational excellence.
- You continuously identify opportunities to improve our newsletter programme, customer experience and ways of working.
- Job Responsibilities
- Campaign Ownership
- Own the end-to-end delivery of weekly newsletter campaigns, including product launches, member perks, promotional campaigns and product‑led storytelling.
- Manage campaigns from initial briefing through to build, QA, approval, deployment and post-campaign review.
- Ensure every campaign is delivered accurately, on time and to an exceptionally high standard.
- Work closely with the Lifecycle team to coordinate campaign delivery and maintain quality throughout the execution process.
- Campaign Planning & Collaboration
- Lead weekly newsletter planning meetings with Studio and key stakeholders.
- Translate campaign briefs into clear execution plans, ensuring campaign objectives, customer stories and commercial goals are clearly understood.
- Work closely with Studio, Copy, Marketing Operations, Data, E-commerce and Acquisition teams to deliver best‑in‑class campaigns.
- Partner with the Email Designer to ensure Figma boards are always accurate, organised and ready for build.
- Own and maintain the CRM contact plan, ensuring all stakeholders have clear visibility of campaign activity and priorities.
- Campaign Performance & Optimisation
- Analyse weekly campaign performance, identifying key insights and actionable recommendations to improve future campaigns.
- Contribute to weekly trade reporting, providing commentary on newsletter performance, promotional activity and customer engagement.
- Conduct regular competitor analysis, sharing market trends, inspiration and opportunities with the wider business.
- Develop and execute A/B tests using a structured test‑and‑learn methodology, embedding learnings into future campaigns.
- Technical Excellence
- Build and amend emails using HTML where required, continuously improving efficiency and campaign quality.
- Ensure all campaigns meet best practice for email rendering, deliverability, accessibility and quality assurance.
- Continuously identify opportunities to improve CRM processes, campaign execution and operational efficiency.
- Job Benefits
- Hybrid working with 3 days in the office in central London
- Free membership to Beauty Pie+ and additional percentage off our products
- 25 days holiday & your birthday off
- Flexible bank holidays
- Equal leave for all new parents regardless of gender or personal circumstances
- Health & Wellbeing
- Private Medical Insurance
- Menopause support
- £2,500 / $2,500 to spend on your fertility journey after 2 years of service
- 10 therapy sessions through AXA PPP
- Access to mental health support through Spill
- #J-18808-Ljbffr
CRM Programming Executive employer: Beauty Pie
At Beauty Pie, we pride ourselves on fostering a dynamic and supportive work environment where our finance team thrives. As an Accounts Payable & AR Specialist, you'll enjoy competitive benefits such as private medical insurance and 25 days of holiday, alongside ample opportunities for professional growth and development in the beauty industry. Join us in a culture that values detail-oriented individuals and encourages open communication, making your contributions truly impactful.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Programming Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Beauty Pie and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Beauty Pie are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Beauty Pie on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Beauty Pie. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Programming Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Beauty Pie. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Beauty Pie:Show us that you’ve done your homework! In your application, briefly mention what you admire about Beauty Pie’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Beauty Pie
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Beauty Pie will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Beauty Pie, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
