Описание
We are looking for a commercially minded, data-driven Senior CRM Manager to lead our Broadcast communications strategy at Beauty Pie. This role will maximise the performance of our customer communications across three markets (US, UK and Ireland), using segmentation, personalisation and testing to increase engagement, sessions and revenue.
Задачи
Lead the Broadcast communications strategy and contact plan across markets, aligning campaigns with commercial priorities, customer needs and trading activity. Develop targeted communication strategies using customer segmentation, behaviour and purchase history to improve relevance and performance. Develop promotional strategies for members and guests, identifying the right offers, audiences and communication approaches to drive acquisition, conversion, repeat purchase and member value. Oversee campaign planning for BAU communications, promotions, product launches and new market go-to-market activity. Ensure every campaign is connected to the right landing experience across web and app, working with Editorial, Creative Studio, E-commerce and Brand to deliver a consistent end-to-end customer experience. Experience developing and managing modular email design systems and reusable templates, balancing flexibility and personalisation with efficient campaign production, consistent brand execution and quality across markets. Understands when to use modular templates versus bespoke, one-off builds for more complex or high-impact campaigns. Oversee the performance of all Broadcast communications, identifying opportunities to improve engagement, sessions, conversion and revenue. Establish clear performance reporting and translate insights into actionable recommendations that improve future campaigns. This should be shared on a weekly and monthly basis. Review the end-to-end campaign experience, from message and offer through to landing page and purchase, identifying and addressing barriers to conversion. Evaluate promotional performance across member and guest audiences, assessing commercial impact and identifying opportunities to improve offer effectiveness and profitability. Own the testing roadmap, developing clear hypotheses across segmentation, creative, messaging, offers, frequency, timing and channel mix. Ensure tests are properly evaluated, with clear learnings and recommendations to inform future strategy and quantify commercial impact where possible. Build a disciplined test-and-learn culture, scaling successful approaches across campaigns and markets. Work closely with Data and Analytics to strengthen customer segmentation, campaign reporting and performance measurement. Use customer and campaign data to understand differences in performance across segments, markets and channels, identifying opportunities for growth. Ensure decisions are grounded in evidence, with a clear understanding of what is driving results and where to focus next. Lead, coach and develop the CRM Manager and CRM Executive, setting clear priorities and maintaining high standards of planning, execution and analysis. Work cross-functionally with Trading, E-commerce, Brand and Data to align communications with wider business priorities and deliver a joined-up customer experience.
Требования
Significant experience in CRM, email marketing or customer engagement, ideally within D2C, retail or e-commerce. Proven ability to use customer communications to drive engagement, sessions, conversion and revenue. Experience developing targeted campaigns using customer behaviour and purchase data. Strong analytical skills, with experience developing testing roadmaps, evaluating results and translating insights into action. Understanding of how communications, landing pages and on-site experiences work together to influence performance. Experience with CRM platforms such as Iterable, Braze, Bloomreach or Klaviyo. Experience managing and developing team members, prioritising workloads and driving high-quality execution. Ability to influence cross-functional teams, challenge constructively and build strong working relationships.
Условия
Hybrid working with 3 days in the office in central London Free membership to Beauty Pie+ and additional percentage off our products 25 days holiday & birthday off Flexible bank holidays Equal leave for all new parents regardless of gender or personal circumstances Private Medical Insurance Menopause support £2,500 / $2,500 to spend on your fertility journey after 2 years of service 10 therapy sessions through AXA PPP Access to mental health support through Spill
#J-18808-Ljbffr
CRM manager in e-commerce employer: Beauty Pie
At Beauty Pie, we pride ourselves on being an innovative employer that champions a vibrant work culture and prioritises employee well-being. As an FP&A Manager, you'll enjoy a flexible work environment, generous benefits including private medical insurance and fertility support, and the opportunity to grow within a fast-paced, dynamic team that values your insights and contributions. Join us in disrupting the beauty industry while enjoying a fulfilling career that offers both personal and professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land CRM manager in e-commerce
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Beauty Pie are looking for when hiring for a CRM manager in e-commerce.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Beauty Pie for the CRM manager in e-commerce, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Beauty Pie as a CRM manager in e-commerce, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Beauty Pie’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a CRM manager in e-commerce.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Beauty Pie, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Beauty Pie's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Beauty Pie. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Beauty Pie
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Beauty Pie uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Beauty Pie. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
