At a Glance
- Tasks: Drive customer engagement and revenue through innovative CRM campaigns and lifecycle strategies.
- Company: Join a dynamic beauty brand that values creativity and commercial thinking.
- Benefits: Enjoy hybrid working, generous holiday, health support, and discounts on products.
- Other info: Collaborate with creative teams and leverage data to optimise customer journeys.
- Why this job: Make a real impact in a fast-paced environment while growing your career in CRM.
- Qualifications: 4 years in CRM or email marketing, with experience in beauty or e-commerce preferred.
The predicted salary is between 35000 - 45000 £ per year.
We’re looking for a commercially minded CRM Executive who understands that CRM is not just about sending emails; it’s a core revenue and customer growth channel. This role is responsible for executing and optimising customer communications across the full lifecycle, with a clear focus on driving conversion, repeat purchase and long-term customer value (LTV). You will combine data, creative thinking and commercial judgement to deliver campaigns and journeys that resonate with customers and deliver measurable business impact.
Job Requirements
- 4 years in CRM / Lifecycle / Email Marketing, ideally in beauty, fashion or e-commerce or consumer tech
- Hands-on experience with platforms like Iterable, Braze, Klaviyo or Salesforce Marketing Cloud
- Experience executing campaigns and/or lifecycle journeys
Skills & Mindset
- Understanding of how CRM drives revenue, not just engagement
- Strong ability to balance brand storytelling with conversion
- Comfortability using performance data to inform decisions
- Strong attention to detail and ability to manage multiple campaigns
- Proactive and curious; always looking for ways to improve performance
Nice to Have
- Experience in a subscription or membership model
- Basic HTML/email template understanding (modular builds a plus)
Success in This Role Looks Like
- Campaigns that don’t just go out - they drive measurable revenue and engagement
- Improved conversion rates, repeat purchase and customer frequency
- Clear contribution to lifecycle programmes that increase customer value over time
- Proactive ideas and testing that unlock new growth opportunities
Job Responsibilities
- Own Campaign Performance (Not Just Execution)
- Build and deploy multi-channel campaigns (email, SMS, push, in-app) with a clear commercial objective (conversion, revenue, retention)
- Take ownership of campaign outcomes — not just delivery — including performance tracking and optimisation
- Ensure all communications are aligned to key trading moments, launches and revenue priorities
- Support and optimise key lifecycle journeys (lead conversion, onboarding, post-purchase, repeat purchase, winback)
- Identify opportunities to improve speed to first purchase, second order rate and customer frequency
- Use behavioural triggers and lifecycle signals to drive timely, relevant communication
- Approach campaigns with a test and learn mindset
- Run A/B tests across messaging, creative, incentives and targeting
- Balance brand and creative thinking with what will convert and drive revenue
- Execute targeted campaigns using customer data (behaviour, lifecycle stage, engagement)
- Support the development of smarter segmentation strategies using LLM to increase relevance and performance
- Work with data teams to ensure audience accuracy and performance insights are actionable
- Collaborate with creative teams to ensure messaging is both on brand and high performing
- Understand what drives engagement in beauty (product, value, education, social proof) and apply it in Lifecycle
- Be confident challenging creative where needed to ensure it delivers against commercial goals
- Track and analyse campaign performance across key metrics and channels: CTR, member sessions, conversion rate, revenue per send, repeat purchase rate, retention, engagement
- Turn insights into clear actions and improvements for future campaigns and journeys
- Work closely with E-commerce, Acquisition, Product Eng and Creative teams to align on campaigns and priorities
- Support lifecycle contribution to launches, promotions and key trading moments
- Ensure a consistent and seamless customer experience across channels
Job Benefits
- Hybrid working with 3 days in the office in central London
- Free membership to Beauty Pie+ and further discount
- 25 days holiday & your birthday off
- Flexible bank holidays
- Equal leave for all new parents regardless of gender or personal circumstances
- Private Medical Insurance
- Menopause support
- £2,500 / $2,500 to spend on your fertility journey after 2 years of service
- 10 therapy sessions through AXA PPP
- Access to mental health support through Spill
Apply now for a chance to be part of an inspirational, international and talented team. Beauty Pie is an equal opportunity employer. The company will not unlawfully discriminate on grounds of gender, sexual orientation, marital or civil partner status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability or age, pregnancy or trade union membership.
CRM Executive employer: Beauty Pie
At Beauty Pie, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in the heart of London. Our CRM Executive role not only provides competitive benefits such as hybrid working, generous holiday allowances, and comprehensive health support, but also presents unique opportunities for professional growth and innovation in a dynamic e-commerce environment. Join us to make a meaningful impact on customer engagement and revenue while being part of a diverse and inclusive team.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at companies you're interested in. A friendly chat can lead to insider info and maybe even a referral!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies of your past CRM campaigns. This will help you demonstrate your ability to drive revenue and customer growth, which is exactly what they're looking for.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly with a tailored message about how you can help them improve their CRM strategies.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Show Your CRM Passion:When you're writing your application, let your enthusiasm for CRM shine through! We want to see that you understand it's not just about sending emails but driving real revenue and customer growth. Share examples of how you've made an impact in previous roles.
Be Data-Driven:Make sure to highlight your experience with data and how it informs your decisions. We love candidates who can balance creative thinking with performance metrics. If you've used platforms like Iterable or Klaviyo, shout about it!
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We appreciate when candidates take the time to align their background with our needs.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Beauty Pie
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, like Iterable or Klaviyo. Brush up on how these tools can drive revenue and customer growth, not just engagement.
✨Showcase Your Campaign Success
Prepare to discuss specific campaigns you've executed that led to measurable results. Be ready to share metrics like conversion rates and repeat purchase figures to demonstrate your impact.
✨Emphasise Your Creative and Commercial Balance
Highlight your ability to blend creative storytelling with commercial objectives. Think of examples where you’ve successfully challenged creative ideas to ensure they align with revenue goals.
✨Be Data-Driven and Proactive
Demonstrate your comfort with using performance data to inform decisions. Share instances where you’ve identified opportunities for improvement or tested new strategies to enhance campaign performance.
