Creative Strategist, Performance Marketing

Overview

Beauty Pie is hiring a Creative Strategist, Performance Marketing to drive the creative strategy and execution across paid media channels, including Meta and TikTok, in the UK and US. This role shapes and delivers high-impact, data-driven creative assets that enhance performance marketing, scale user acquisition, and optimise engagement across the full marketing funnel.

Responsibilities

• Creative Strategy & Execution: Manage the global creative strategy for all paid performance marketing channels, ensuring high-impact execution across Meta, TikTok, and others.
• Creative Brief Development: Develop compelling creative briefs that align with marketing objectives and drive performance.
• Influencer & Content Creator Management: Partner with the Communications team to align on influencer outreach and UGC content creation for ads.
• Video Production Oversight: Coordinate with video editors to ensure high-quality asset delivery.
• In-House UGC Scaling: Establish and optimise in-house paid media UGC content creator days.
• Performance Optimisation: Conduct regular creative reporting for performance marketing ads, analyse ad-level performance to identify top-performing assets, and inform future strategy.
• A/B Testing & Creative Experimentation: Develop and execute a creative A/B testing roadmap to optimise elements such as copy, CTAs, hooks, imagery, and ad placements to scale winning creatives efficiently.

Qualifications

• Prior experience in paid media creative strategy with a track record of delivering high-performing digital ad creatives for consumer brands.
• Deep understanding of Meta, TikTok, YouTube, and other digital ad platforms.
• Strong experience in influencer and UGC content development.
• Proven ability to scale creative production and drive performance.
• Data-driven mindset with the ability to analyse performance metrics and optimise creative strategies.
• Hands-on experience with A/B testing, creative experimentation, and reporting on ad performance.
• Strong leadership and stakeholder management skills with experience working with both analytical and creative teams.
• Ability to execute and manage high-impact campaigns under tight deadlines.
• Startup and beauty industry experience is a plus.

What makes someone ‘Beauty Pie’?

• Bring your ‘A’ game: Growth mindset, continuous improvement, and a bias toward excellence.
• Be intelligently rebellious: Bold thinking, creative problem-solving, and smart risk-taking.
• Bias for action: Act with urgency, make smart choices, and learn by doing.
• Be customer obsessed: Decisions start and end with the customer, delivering quality and value.
• It’s all for one (& one for all): Trust, integrity, and collaboration to foster growth for everyone.

Diversity, Inclusion & Ways of Working

Beauty Pie is committed to diversity and inclusion. We value a diverse workforce and strive to build teams with unique identities and perspectives. We operate on a hybrid model with a minimum in-office presence as outlined in the job spec and interview process. If you require reasonable adjustments during the application and recruitment process, please let us know.

Benefits

• Life & Balance: Free Beauty Pie+ membership and 30% off products; 25 days holiday plus your birthday off (22 days for US team); flexible bank holidays; equal leave for new parents.
• Health & Wellbeing: Private medical insurance, menopause support, fertility journey allowance after 2 years of service, 10 therapy sessions through AXA PPP, and access to mental health support.

Apply now for a chance to be part of an inspirational, international and talented team. Beauty Pie is an equal opportunity employer and will not discriminate on grounds of gender, sexual orientation, marital or civil partner status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability or age, pregnancy or trade union membership. Please indicate if you require reasonable adjustments at any point during the application and/or recruitment process.