At a Glance
- Tasks: Lead creative strategies for performance marketing across platforms like Meta and TikTok.
- Company: Join Beauty Pie, a revolutionary beauty brand focused on fairness and quality.
- Benefits: Enjoy 25 days holiday, private medical insurance, and discounts on products.
- Other info: Embrace a collaborative culture with opportunities for personal and professional growth.
- Why this job: Be part of a dynamic team disrupting the beauty industry with innovative marketing.
- Qualifications: Experience in digital ad creatives and influencer content development is essential.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Beauty Pie is hiring a Creative Strategist, Performance Marketing to drive the creative strategy and execution across paid media channels, including Meta and TikTok, in the UK and US. This role shapes and delivers high-impact, data-driven creative assets that enhance performance marketing, scale user acquisition, and optimise engagement across the full marketing funnel.
Responsibilities
- Creative Strategy & Execution: Manage the global creative strategy for all paid performance marketing channels, ensuring high-impact execution across Meta, TikTok, and others.
- Creative Brief Development: Develop compelling creative briefs that align with marketing objectives and drive performance.
- Influencer & Content Creator Management: Partner with the Communications team to align on influencer outreach and UGC content creation for ads.
- Video Production Oversight: Coordinate with video editors to ensure high-quality asset delivery.
- In-House UGC Scaling: Establish and optimise in-house paid media UGC content creator days.
- Performance Optimisation: Conduct regular creative reporting for performance marketing ads, analyse ad-level performance to identify top-performing assets, and inform future strategy.
- A/B Testing & Creative Experimentation: Develop and execute a creative A/B testing roadmap to optimise elements such as copy, CTAs, hooks, imagery, and ad placements to scale winning creatives efficiently.
Qualifications
- Prior experience in paid media creative strategy with a track record of delivering high-performing digital ad creatives for consumer brands.
- Deep understanding of Meta, TikTok, YouTube, and other digital ad platforms.
- Strong experience in influencer and UGC content development.
- Proven ability to scale creative production and drive performance.
- Data-driven mindset with the ability to analyse performance metrics and optimise creative strategies.
- Hands-on experience with A/B testing, creative experimentation, and reporting on ad performance.
- Strong leadership and stakeholder management skills with experience working with both analytical and creative teams.
- Ability to execute and manage high-impact campaigns under tight deadlines.
- Startup and beauty industry experience is a plus.
What makes someone ‘Beauty Pie’?
- Bring your ‘A’ game: Growth mindset, continuous improvement, and a bias toward excellence.
- Be intelligently rebellious: Bold thinking, creative problem-solving, and smart risk-taking.
- Bias for action: Act with urgency, make smart choices, and learn by doing.
- Be customer obsessed: Decisions start and end with the customer, delivering quality and value.
- It’s all for one (& one for all): Trust, integrity, and collaboration to foster growth for everyone.
Diversity, Inclusion & Ways of Working
Beauty Pie is committed to diversity and inclusion. We value a diverse workforce and strive to build teams with unique identities and perspectives. We operate on a hybrid model with a minimum in-office presence as outlined in the job spec and interview process. If you require reasonable adjustments during the application and recruitment process, please let us know.
Benefits
- Life & Balance: Free Beauty Pie+ membership and 30% off products; 25 days holiday plus your birthday off (22 days for US team); flexible bank holidays; equal leave for new parents.
- Health & Wellbeing: Private medical insurance, menopause support, fertility journey allowance after 2 years of service, 10 therapy sessions through AXA PPP, and access to mental health support.
Apply now for a chance to be part of an inspirational, international and talented team. Beauty Pie is an equal opportunity employer and will not discriminate on grounds of gender, sexual orientation, marital or civil partner status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability or age, pregnancy or trade union membership. Please indicate if you require reasonable adjustments at any point during the application and/or recruitment process.
Creative Strategist, Performance Marketing in City of London employer: Beauty Pie
At Beauty Pie, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and collaboration. As a Creative Strategist in Performance Marketing, you'll enjoy a wealth of growth opportunities, competitive benefits including flexible working arrangements, and a commitment to employee well-being, all while being part of a revolutionary brand that values innovation and customer obsession.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist, Performance Marketing in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Beauty Pie and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Beauty Pie are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Beauty Pie on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Beauty Pie. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Strategist, Performance Marketing in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Beauty Pie. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Beauty Pie:Show us that you’ve done your homework! In your application, briefly mention what you admire about Beauty Pie’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Beauty Pie
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Beauty Pie will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Beauty Pie, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
