Performance Marketing Coordinator, TikTok New London

Performance Marketing Coordinator, TikTok New London

London Full-Time 36000 - 60000 £ / year (est.) No working from home possible
Beauty Pie LTD

At a Glance

  • Tasks: Manage TikTok campaigns, creator partnerships, and performance analysis to drive growth.
  • Company: Join Beauty Pie, a revolutionary beauty buyers' club offering luxury products directly to members.
  • Benefits: Enjoy flexible work, 25 days holiday, private medical insurance, and discounts on products.
  • Other info: Hybrid work model with a vibrant office culture in London.
  • Why this job: Be part of a dynamic team that values creativity, collaboration, and making an impact in marketing.
  • Qualifications: Experience with TikTok Ads and a proactive attitude are key; we value mindset over strict qualifications.

The predicted salary is between 36000 - 60000 £ per year.

Performance Marketing Coordinator, TikTok

London

We’re Beauty Pie, the world’s first luxury beauty and wellness buyers’ club, disrupting the beauty industry by offering high-quality products directly to our members, cutting out traditional retail markups.

We are seeking a Performance Marketing Coordinator to manage TikTok as a key growth channel. The role involves end-to-end campaign management, creator partnerships, and affiliate performance analysis. You will also work with Meta Ads Manager when necessary.

This cross-functional role requires collaboration with our Creative Strategist and Paid Social Lead, as well as managing a network of creators and affiliates.

Responsibilities:

  • Manage TikTok paid acquisition campaigns, including setup, optimization, testing, and scaling.
  • Launch and oversee TikTok ad formats such as Spark Ads, TopView, In-Feed, and custom placements.
  • Coordinate creator-led campaigns via TikTok Creative Exchange (TTCX), including briefing, reviewing drafts, and ensuring delivery.
  • Source and manage creators through TikTok Creator Marketplace (TTCM), focusing on performance potential and rights management.
  • Set up and optimize TikTok Shop product ads, including catalog integration and conversion tracking.
  • Develop and maintain reporting dashboards for performance analysis by creative, campaign, audience, and product.
  • Regularly report insights and recommendations to the Acquisition Director and growth team.

We value mindset, skills, attitude, and work ethic. If you align with our values and are passionate about performance marketing, we encourage you to apply—even if you don’t meet every criterion.

Ideal Candidate:

  • Proactive, ambitious, and energetic marketer eager to make an impact.
  • Experience in performance marketing, specifically with TikTok Ads.
  • Deep knowledge of TikTok Ads Manager, including campaign structure, audience targeting, Spark Ads, and pixel tracking.
  • Familiarity with TikTok products like TTCM, TTCX, TikTok Shop.
  • Experience with Meta Ads Manager and campaign optimization.
  • Ability to work under pressure and meet deadlines.
  • Strong strategic thinking and problem-solving skills.

Our Values:

  • Bring Your ‘A’ Game: Strive for growth and excellence.
  • Be Intelligently Rebellious: Challenge norms with purpose.
  • Bias for Action: Act swiftly, learn fast.
  • Be Customer Obsessed: Prioritize customer experience and value.
  • It’s All For One (& One For All): Collaborate and trust.

Diversity & Inclusion:

We are committed to creating an inclusive environment that celebrates diversity. Our statistics as of June 2025 include:

  • 69% female employees
  • 25% from minority ethnic backgrounds
  • 2% employees with disabilities
  • 24% women in Product Engineering
  • 5% LGBTQIA+

Work Culture:

We foster a high-performance, collaborative, and flexible work environment, with a hybrid model requiring a minimum of three days in the London office each week.

Benefits:

  • Free membership and discounts
  • 25 days holiday plus your birthday off
  • Flexible bank holidays
  • Inclusive parental leave
  • Private Medical Insurance
  • Fertility support after 2 years
  • Therapy sessions through AXA PPP

Join Us: Apply now to be part of an innovative and dynamic team. We are an equal opportunity employer and welcome all applicants. Please inform us if you require reasonable adjustments during the application process.

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Performance Marketing Coordinator, TikTok New London employer: Beauty Pie LTD

At Beauty Pie, we pride ourselves on being an exceptional employer, offering a vibrant and inclusive work culture that champions collaboration and innovation. As a Performance Marketing Coordinator in our London office, you'll enjoy a flexible hybrid working model, generous benefits including private medical insurance and fertility support, and the opportunity to grow within a forward-thinking company that values diversity and personal development. Join us to make a meaningful impact in the beauty industry while being part of a passionate team dedicated to excellence.

Beauty Pie LTD

Contact Details:

Beauty Pie LTD Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Performance Marketing Coordinator, TikTok New London

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Beauty Pie LTD and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Beauty Pie LTD are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Beauty Pie LTD on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Beauty Pie LTD. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Performance Marketing Coordinator, TikTok New London

Performance Marketing
TikTok Ads Manager
Campaign Management
Creator Partnerships
Affiliate Performance Analysis
Data Analysis
Audience Targeting

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Beauty Pie LTD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Beauty Pie LTD:Show us that you’ve done your homework! In your application, briefly mention what you admire about Beauty Pie LTD’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Beauty Pie LTD

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Beauty Pie LTD will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Beauty Pie LTD, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.