TikTok Presenter & Social Assistant

At BEAUTY BAY, we’re all about sharing our beauty obsession with the world. We source hard-to-find brands and products you can’t find elsewhere, to bring customers the best, first. We are looking for a dynamic TikTok Presenter & Social Assistant to be our host for TikTok lives & support content across our social team. As our TikTok Presenter, you will be the face and voice of our brand. Your goal is to entertain, educate, and convert viewers into customers by delivering high-energy, engaging, and on-brand live streams with the ability to demonstrate and apply By BEAUTY BAY product, creating a fun and informative shopping experience and engaging with our growing online community.

Key responsibilities:

• TikTok Live Host: Showcase, demonstrate, and promote By BEAUTY BAY products on our TikTok Live platform.
• Serve as the brand’s voice on TikTok, ensuring all content is in line with our brand values, tone, and identity.
• Stay on trend by keeping up to date with TikTok & social trends, music, and viral challenges to ensure our content remains relevant and engaging.
• Content Creation: Develop and produce creative and engaging cross-channel content. Curate TikTok videos to specifically promote TikTok lives, hype build, showcase our products, challenges, and behind-the-scenes content.
• Interact with viewers in real time, answering questions, providing beauty tips, and addressing concerns to drive engagement.
• Drive sales through live-streaming, showcasing product benefits and encouraging viewers to purchase in real time.
• Utilise TikTok’s shopping features (live shopping, product links, pinned comments) to boost conversions.
• Demonstrate products live on camera, explaining their features, benefits, and how they fit into different beauty routines.
• Provide expert beauty advice, upsell complementary products, and recommend personalised solutions.
• Highlight special promotions, discounts, and limited-time offers to create urgency.
• Track video performance using TikTok analytics, identifying trends in engagement, reach, and audience behaviour.
• Suggest creative improvements and experiment with new formats to optimise content performance.
• Work closely with the social media and marketing teams to align TikTok & social content with brand strategy and campaign goals.

About you:

• You will have a strong familiarity with TikTok & all social platforms, trends, and features. Previous experience as a content creator or presenter is required.
• Although not a must, previous experience as a TikTok presenter is desirable OR you must be comfortable presenting on camera.
• Beauty Obsessed! A genuine interest in beauty products and the beauty industry.
• If you have previous experience as a make-up artist or are skilled in make-up, this would be advantageous.
• Charismatic, energetic, and relatable on camera, with the ability to connect with a diverse audience.
• Creative Mindset: Ability to come up with fresh, original ideas for videos, while incorporating brand messaging seamlessly.
• Strong verbal communication skills, with the ability to articulate product benefits in an engaging and informative way.

What we offer:

We like a relaxed working environment and there’s always a buzz about our offices. Our team has embraced remote working with daily events to keep us all closely aligned. Breakfast is on us and we have a casual dress code. We offer a generous staff discount scheme, regular team socials, and more. We’d love to hear from you today, so get in touch with our Talent team @ talent@beautybay.com.

Here at BEAUTY BAY, we want all of our colleagues to be able to bring their true selves to work. As an employer, we are committed to promoting a diverse and inclusive community and we welcome everyone from all walks of life.