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- Tasks: Lead creative social media content across Instagram, TikTok, Pinterest, and YouTube.
- Company: BEAUTY BAY is a vibrant beauty brand focused on innovation and community.
- Benefits: Enjoy a relaxed work environment, generous discounts, team socials, and early finishes on Fridays.
- Why this job: Join a dynamic team where your creativity can shine and make an impact in the beauty industry.
- Qualifications: Experience in managing social media for beauty or lifestyle brands; strong creative and analytical skills required.
- Other info: We celebrate diversity and encourage everyone to bring their true selves to work.
The predicted salary is between 28800 - 43200 £ per year.
We’re looking for a new Social Media Lead to join the BEAUTY BAY social team!
As our Social Media Lead, you’ll be the creative force behind our social channels, from ideation to execution. You’ll help build and grow our presence across Instagram, TikTok, Pinterest, and YouTube by creating thumb-stopping content, engaging copy, and making data-led decisions. You’ll be the social-first storyteller, always on top of what’s trending and ready to react in real-time.
Responsibilities
- Content Creation – Film, edit, and produce high-quality, engaging content across all channels, especially short-form video (Reels, TikToks, YouTube Shorts). Whilst also up for being on camera for employee generated content pieces.
- Channel Management: Own the day-to-day management and growth of our Instagram, TikTok, Pinterest, and YouTube channels.
- Trend Spotting & Disruptive storytelling: Stay ahead of trends in beauty, pop culture, and social media to keep our content fresh, relevant, and reactive.
- Copywriting: Write compelling captions and social copy that reflects our brand tone and voice, whilst tailoring to each social channel based on target audience.
- Analytics & Reporting: Monitor performance, track KPIs, and optimise content strategies based on insights.
- Community Engagement: Engage with followers, creators, and the beauty obsessed to build a strong and loyal online community.
- Collaboration: Work closely with creative, marketing, and product teams to align messaging and campaign delivery.
About you
- Proven experience managing social media accounts for beauty, fashion, or lifestyle brands.
- Strong creative eye for visual storytelling; filming, editing, and producing content is second nature to you.
- Skilled in tools like CapCut, Canva, Adobe Premiere, Final Cut or similar.
- Deep understanding of platform-specific content styles and best practices.
- Analytical mindset – confident interpreting data to drive decisions.
- Exceptional copywriting skills with a flair for fun, engaging, and brand-aligned content.
- Passionate about beauty and the evolving landscape of digital culture.
- Highly organized, agile, and responsive to trends and opportunities in real-time.
If you would like to apply for this role please submit your CV and application via Linkedin or submit your CV with portfolio to: talent@beautybay.com
What we offer
We like a relaxed working environment and there’s always a buzz about our offices, breakfast is on us, we finish earlier on Fridays and we have a casual dress code. We offer a generous staff discount scheme, regular team socials and more….
There’s nothing that excites us more than hiring great talent, fuelling it, then letting it fly. We’d love to hear from you today, so get in touch with our Talent team @ talent@beautybay.com
Here at BEAUTY BAY we want all of our colleagues to be able to bring their true selves to work. As an employer we are committed to promoting a diverse and inclusive community and we welcome everyone from all walks of life.
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Social Media Lead (Creative) employer: BEAUTY BAY
Contact Detail:
BEAUTY BAY Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Lead (Creative)
✨Tip Number 1
Familiarise yourself with BEAUTY BAY's social media presence. Spend time engaging with their content on Instagram, TikTok, Pinterest, and YouTube. This will not only give you insights into their style and tone but also help you identify areas where you could contribute creatively.
✨Tip Number 2
Showcase your creativity by creating sample content that aligns with BEAUTY BAY's brand. Consider making a short video or a series of posts that reflect current trends in beauty and pop culture. This will demonstrate your ability to produce engaging content and your understanding of the brand's voice.
✨Tip Number 3
Stay updated on the latest trends in social media and beauty. Follow industry leaders, join relevant groups, and participate in discussions. Being knowledgeable about what's trending will help you stand out as a candidate who can react in real-time and keep content fresh.
✨Tip Number 4
Prepare to discuss your analytical skills during the interview. Be ready to share examples of how you've used data to inform your content strategies in previous roles. Highlighting your ability to track KPIs and optimise content based on insights will show that you're not just creative but also strategic.
We think you need these skills to ace Social Media Lead (Creative)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing social media accounts, particularly in the beauty, fashion, or lifestyle sectors. Showcase your skills in content creation, analytics, and community engagement.
Showcase Your Portfolio: Include a portfolio that demonstrates your creative work. This could be links to social media campaigns you've led, videos you've produced, or any other relevant content that showcases your skills and style.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for beauty and digital culture. Use this opportunity to express your understanding of current trends and how you can contribute to BEAUTY BAY's social media presence.
Highlight Analytical Skills: Emphasise your ability to interpret data and make data-led decisions. Mention specific tools or methods you've used to track performance and optimise content strategies in previous roles.
How to prepare for a job interview at BEAUTY BAY
✨Showcase Your Creative Portfolio
Make sure to bring along a portfolio that highlights your best social media content. Include examples of short-form videos, engaging captions, and any successful campaigns you've managed. This will demonstrate your creative eye and ability to produce thumb-stopping content.
✨Stay Trend-Savvy
Research current trends in beauty and social media before the interview. Be prepared to discuss how you would leverage these trends in your role as Social Media Lead. Showing that you're on top of what's trending will impress the interviewers.
✨Demonstrate Your Analytical Skills
Be ready to talk about how you've used analytics to inform your content strategies in the past. Discuss specific KPIs you've tracked and how you've optimised content based on data insights. This will highlight your analytical mindset and decision-making skills.
✨Engage with Passion
Express your passion for beauty and digital culture during the interview. Share your thoughts on the evolving landscape of social media and how you can contribute to building a strong online community. Your enthusiasm will resonate with the team and show that you're a great fit for their culture.
