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- Tasks: Lead Beauty Bay's digital growth marketing strategy and drive customer acquisition and retention.
- Company: Join an innovative online retailer known for its dynamic culture and commitment to diversity.
- Benefits: Enjoy hybrid working, free breakfast, casual dress code, and generous staff discounts.
- Why this job: Be part of a hands-on team that values creativity and continuous improvement in a buzzing environment.
- Qualifications: 5+ years in digital marketing with experience in leading teams and managing budgets.
- Other info: We celebrate individuality and welcome diverse applicants to join our vibrant community.
The predicted salary is between 43200 - 72000 £ per year.
Reporting directly to the CEO, as Head of Growth Marketing you will set and deliver Beauty Bay’s digital growth marketing strategy. You will drive this through Customer Acquisition, Retention and Performance Optimization across all channels including, Paid Search, SEO, Affiliates & Paid Social. You will be skilled at leveraging AI and automation to improve marketing performance, carefully balancing data, insights and budget, ensuring performance media investment delivers results. As ‘Head Of’ for an agile, ambitious online retailer, you need to be hands-on, innovative and well versed in best practice as well as come with a track record of leading a team to execute high-impact campaigns which lead to conversion and ROI.
Responsibilities
- Develop and deliver a customer acquisition & retention strategy which focuses on profitability & growth
- Own and execute full funnel paid media plan across all channels, Search & Shopping, SEO, Paid Social & Affiliates
- Develop BEAUTY BAY’s customer loyalty initiatives
- Plan and allocate performance marketing budgets for maximum impact in each market
- Support key strategic trading objectives and translate these into marketing results
- Lead, motivate and develop a high performing, multi-skilled team of Performance Marketing specialists
- Collaborate with colleagues in Brand, Creative & Content to develop relevant 360 campaigns
- Manage external media agencies/partnerships where additional expertise is required
About you
- You are someone who shares our company values, which include innovation, daring to take risks and belief in constant, incremental improvement and change.
- Significant digital marketing experience, in a consumer-led B2C environment
- A track record in multi-channel, digital marketing activation
- Experience leading & developing a team
- A minimum of 5 years previous experience in a similar role
- Collaborative, able to work effectively with cross-functional peers at all levels
- Experience managing a significant marketing budget across PPC, Affiliates, SEO & Paid Social
- Knowledge of the latest digital marketing techniques and methods
- Solid financial and analytical skills
What we offer
- Alongside a competitive salary, we like a relaxed working environment and there’s always a buzz about our offices!
- We offer hybrid working, free onsite parking plus much more!
- Breakfast is on us and we have a casual dress code.
- We offer a generous staff discount scheme, regular team socials and more….
Here at BEAUTY BAY we want all of our colleagues to be able to bring their true selves to work. As an employer we are committed to promoting a diverse and inclusive community and we welcome everyone from all walks of life.
Head of Performance Marketing employer: BEAUTY BAY
Contact Detail:
BEAUTY BAY Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in the beauty sector. Understanding how brands like Beauty Bay leverage AI and automation can give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who have experience in B2C environments. Engaging with industry peers can provide insights and potentially lead to referrals for the Head of Performance Marketing role.
✨Tip Number 3
Prepare to discuss your previous successes in customer acquisition and retention strategies. Be ready to share specific examples of campaigns you've led that resulted in significant ROI, as this will demonstrate your capability to drive results.
✨Tip Number 4
Showcase your leadership skills by highlighting experiences where you've developed and motivated a team. Being able to illustrate your ability to lead a high-performing team will resonate well with the hiring managers at Beauty Bay.
We think you need these skills to ace Head of Performance Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, particularly in customer acquisition and retention strategies. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for performance marketing and how your values align with those of BEAUTY BAY. Mention your experience with AI and automation in marketing, as well as your leadership skills.
Showcase Relevant Experience: When detailing your work history, focus on your achievements in multi-channel digital marketing activation. Provide examples of campaigns you've led that resulted in significant ROI and conversion rates.
Highlight Team Leadership Skills: Since the role involves leading a team, emphasise your experience in developing and motivating teams. Share specific instances where you successfully guided a team to achieve high-impact results.
How to prepare for a job interview at BEAUTY BAY
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous experience in digital marketing, particularly in a B2C environment. Highlight specific campaigns you've led, focusing on customer acquisition and retention strategies that resulted in measurable growth.
✨Demonstrate Leadership Skills
As the Head of Performance Marketing, you'll need to lead a team. Share examples of how you've motivated and developed teams in the past, and be ready to discuss your approach to fostering collaboration across different departments.
✨Emphasise Data-Driven Decision Making
Since the role involves balancing data and budget for performance optimisation, come prepared with examples of how you've used analytics to inform your marketing strategies. Discuss any tools or methodologies you’ve employed to track and improve campaign performance.
✨Align with Company Values
BEAUTY BAY values innovation and a willingness to take risks. During the interview, express how your personal values align with theirs. Share instances where you've embraced change and driven improvement in your previous roles.
