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- Tasks: Lead CRM strategy, improve customer engagement, and manage a small team.
- Company: BEAUTY BAY is a vibrant online beauty retailer focused on customer satisfaction.
- Benefits: Enjoy remote Fridays, casual dress code, generous discounts, and regular team socials.
- Why this job: Join a dynamic team, drive impactful strategies, and thrive in a creative environment.
- Qualifications: Experience in CRM roles, knowledge of CRM tools, and strong analytical skills required.
- Other info: Full-time role based in Manchester with a relaxed working atmosphere.
The predicted salary is between 36000 - 60000 £ per year.
As BEAUTY BAY’s new CRM Manager, you will be responsible for overseeing the ideation, planning & execution of BEAUTY BAY’s CRM global strategy across e-mail & app to improve customer engagement & retention to deliver stronger LTV.
Responsibilities:
- Plan & execute tactical, as well longer term 6-12 month CRM strategy & product roadmap that delivers against key strategic initiatives and drives up customer value & contribution from the channel
- Contribute regularly to daily / weekly trade meetings, providing updates on the performance of campaigns within CRM channels
- Lead BEAUTY BAY’s small CRM Team, report on results, share learnings and opportunities
- Initiate the creative development, scheduling & planning of BAU CRM comms, customer lifecycle programs, triggered & behavioural email activity in line with trading & business objectives.
- Drive the technical implementation requirements for improvements to the end-to-end delivery of CRM campaigns & act as the CRM expert on technical functionality for the development team ensuring all business requirements are captured.
- Appraise creative & design work constructively to produce effective communications that optimise revenue generation & customer satisfaction from the channel.
- Planning, implementation & reporting of a regular testing framework for both messaging & audience strategies across each CRM channel.
- Work with the copy team and arrange translation as needed, ensuring effective copy and content by region
- Consider tactics to drive LTV for example loyalty provision and work toward new initiatives in the retention space.
- Work closely with the Commercial, Brand & Trading Teams to define & understand customer segments that guide content & contact strategies to maximise revenue opportunities.
About you
- Previous experience in Senior Exec/CRM Manager role in an online retail environment, ideally in-house and therefore understands the need to flex and adapt
- Knowledge of an enterprise level CRM/ESP tool (Responsys, Emarsys, Salesforce, Experian)
- Solid working knowledge of Microsoft Office (Outlook, Teams, Excel, Word, PowerPoint)
- Commercially minded, flexible and able to think with creative flair
- Ability to turn complex data into actionable insight and recommendations
- Passion for ensuring excellent customer outcomes at every touchpoint
- Demonstrable experience in impacting positive change through CRM activity/strategy.
- Cross functional “team player” used to liaising with colleagues in Brand, Trade, Merchandising & Buying
- Confident when it comes to challenging the business/roadmap if not in-line with business goals
- Excellent presentation and numerical skills
- Please note this role is full time and based in our Manchester office.
We like a relaxed working environment and there’s always a buzz about our offices, breakfast is on us, we work from home on Friday\’s and finish earlier that day! Our dress code is casual too. We offer a generous staff discount scheme, regular team socials and more….
There’s nothing that excites us more than hiring great talent, fuelling it, then letting it fly. We’d love to hear from you today, so get in touch with our Talent team @
Here at BEAUTY BAY we want all of our colleagues to be able to bring their true selves to work. As an employer we are committed to promoting a diverse and inclusive community and we welcome everyone from all walks of life.
**Please note we will not accept applications from recruitment agencies**
CRM Manager employer: BEAUTY BAY
Contact Detail:
BEAUTY BAY Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarise yourself with BEAUTY BAY's brand and customer base. Understanding their unique selling points and customer demographics will help you tailor your approach during interviews, showcasing how your experience aligns with their CRM goals.
✨Tip Number 2
Prepare to discuss specific CRM tools you've used in the past, especially those mentioned in the job description like Salesforce or Emarsys. Highlighting your hands-on experience with these platforms can set you apart as a strong candidate.
✨Tip Number 3
Think about examples from your previous roles where you've successfully improved customer engagement or retention. Be ready to share these stories, as they demonstrate your ability to drive LTV and contribute positively to the business.
✨Tip Number 4
Show your enthusiasm for collaboration by preparing to discuss how you've worked with cross-functional teams in the past. This role requires liaising with various departments, so illustrating your team player mentality will resonate well with the hiring team.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM management, particularly in online retail. Emphasise your previous roles and achievements that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer engagement and retention. Mention specific strategies you've implemented in the past and how they relate to BEAUTY BAY's goals.
Showcase Technical Skills: Highlight your familiarity with enterprise-level CRM tools like Responsys or Salesforce. Provide examples of how you've used these tools to drive successful campaigns and improve customer outcomes.
Demonstrate Team Collaboration: In your application, mention experiences where you've worked cross-functionally with teams such as Brand, Trade, and Merchandising. This will show your ability to collaborate effectively within a team environment.
How to prepare for a job interview at BEAUTY BAY
✨Showcase Your CRM Expertise
Make sure to highlight your previous experience with CRM tools like Responsys, Emarsys, or Salesforce. Be prepared to discuss specific campaigns you've managed and the results they achieved, as this will demonstrate your capability to lead BEAUTY BAY's CRM strategy.
✨Understand the Brand and Its Customers
Research BEAUTY BAY’s brand values, target audience, and current CRM strategies. This knowledge will allow you to tailor your responses and show how you can contribute to improving customer engagement and retention.
✨Prepare for Data-Driven Discussions
Since the role involves turning complex data into actionable insights, be ready to discuss how you've used data in past roles to drive CRM strategies. Bring examples of how your insights led to positive changes in customer engagement or revenue.
✨Demonstrate Team Collaboration Skills
As a CRM Manager, you'll need to work closely with various teams. Share examples of how you've successfully collaborated with cross-functional teams in the past, particularly in areas like marketing, trading, and merchandising, to achieve common goals.
