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- Tasks: Lead the CRM strategy to boost customer engagement and retention at BEAUTY BAY.
- Company: BEAUTY BAY is a vibrant online beauty retailer focused on customer satisfaction and innovation.
- Benefits: Enjoy remote Fridays, casual dress code, generous discounts, and regular team socials.
- Why this job: Join a dynamic team where your creativity can shine and make a real impact.
- Qualifications: Experience in CRM roles, knowledge of CRM tools, and strong analytical skills required.
- Other info: This full-time role is based in our buzzing Manchester office.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
As BEAUTY BAY’s new CRM Manager, you will be responsible for overseeing the ideation, planning & execution of BEAUTY BAY’s CRM global strategy across e-mail & app to improve customer engagement & retention to deliver stronger LTV.
Responsibilities:
- Plan & execute tactical, as well longer term 6-12 month CRM strategy & product roadmap that delivers against key strategic initiatives and drives up customer value & contribution from the channel
- Contribute regularly to daily / weekly trade meetings, providing updates on the performance of campaigns within CRM channels
- Lead BEAUTY BAY’s small CRM Team, report on results, share learnings and opportunities
- Initiate the creative development, scheduling & planning of BAU CRM comms, customer lifecycle programs, triggered & behavioural email activity in line with trading & business objectives.
- Drive the technical implementation requirements for improvements to the end-to-end delivery of CRM campaigns & act as the CRM expert on technical functionality for the development team ensuring all business requirements are captured.
- Appraise creative & design work constructively to produce effective communications that optimise revenue generation & customer satisfaction from the channel.
- Planning, implementation & reporting of a regular testing framework for both messaging & audience strategies across each CRM channel.
- Work with the copy team and arrange translation as needed, ensuring effective copy and content by region
- Consider tactics to drive LTV for example loyalty provision and work toward new initiatives in the retention space.
- Work closely with the Commercial, Brand & Trading Teams to define & understand customer segments that guide content & contact strategies to maximise revenue opportunities.
About you
- Previous experience in Senior Exec/CRM Manager role in an online retail environment, ideally in-house and therefore understands the need to flex and adapt
- Knowledge of an enterprise level CRM/ESP tool (Responsys, Emarsys, Salesforce, Experian)
- Solid working knowledge of Microsoft Office (Outlook, Teams, Excel, Word, PowerPoint)
- Commercially minded, flexible and able to think with creative flair
- Ability to turn complex data into actionable insight and recommendations
- Passion for ensuring excellent customer outcomes at every touchpoint
- Demonstrable experience in impacting positive change through CRM activity/strategy.
- Cross functional “team player” used to liaising with colleagues in Brand, Trade, Merchandising & Buying
- Confident when it comes to challenging the business/roadmap if not in-line with business goals
- Excellent presentation and numerical skills
- Please note this role is full time and based in our Manchester office.
We like a relaxed working environment and there’s always a buzz about our offices, breakfast is on us, we work from home on Friday's and finish earlier that day! Our dress code is casual too. We offer a generous staff discount scheme, regular team socials and more….
There’s nothing that excites us more than hiring great talent, fuelling it, then letting it fly. We’d love to hear from you today, so get in touch with our Talent team @ talent@beautybay.com
Here at BEAUTY BAY we want all of our colleagues to be able to bring their true selves to work. As an employer we are committed to promoting a diverse and inclusive community and we welcome everyone from all walks of life.
**Please note we will not accept applications from recruitment agencies**
CRM Manager employer: BEAUTY BAY
Contact Detail:
BEAUTY BAY Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarise yourself with the latest trends in CRM strategies, especially in the beauty and retail sectors. This knowledge will help you engage in meaningful conversations during interviews and demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the CRM field, particularly those who have experience in online retail. Attend industry events or join relevant online forums to build connections that could provide insights or even referrals for the role.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully implemented CRM strategies in previous roles. Highlight your ability to turn data into actionable insights, as this is crucial for the position at BEAUTY BAY.
✨Tip Number 4
Showcase your leadership skills by discussing any experience you have in managing teams or projects. Emphasise your collaborative approach and how you’ve worked cross-functionally to achieve business goals, as this aligns with the role's requirements.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM management, particularly in online retail. Emphasise your previous roles and achievements that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer engagement and retention. Mention specific strategies you've implemented in the past and how they relate to BEAUTY BAY's goals.
Showcase Technical Skills: Since the role requires knowledge of enterprise-level CRM tools, be sure to mention any relevant experience you have with platforms like Responsys, Emarsys, or Salesforce. Provide examples of how you've used these tools to drive results.
Highlight Team Collaboration: Discuss your experience working cross-functionally with teams such as Brand, Trade, and Merchandising. Illustrate how your collaborative approach has led to successful CRM initiatives in your previous roles.
How to prepare for a job interview at BEAUTY BAY
✨Know Your CRM Tools
Familiarise yourself with enterprise-level CRM/ESP tools like Responsys, Emarsys, or Salesforce. Be prepared to discuss your experience with these platforms and how you've used them to drive customer engagement and retention.
✨Showcase Your Data Skills
Be ready to demonstrate how you can turn complex data into actionable insights. Prepare examples of how you've used data to inform your CRM strategies and improve customer lifetime value.
✨Emphasise Team Collaboration
Highlight your experience working cross-functionally with teams such as Brand, Trade, and Merchandising. Share specific instances where collaboration led to successful CRM initiatives.
✨Prepare for Creative Discussions
Since the role involves appraising creative work, think about how you would approach providing constructive feedback. Be ready to discuss your ideas on effective communication strategies that optimise revenue generation.
