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For Companies At a Glance
- Tasks: Join our CRM team to create engaging email and app communications.
- Company: Beauty Bay is a leading beauty retailer based in Salford, Manchester.
- Benefits: Enjoy flexible work, 25 days leave, generous discounts, and wellness support.
- Why this job: Be part of a dynamic team that values creativity and innovation in marketing.
- Qualifications: Strong organisational skills and a flair for creative content are essential.
- Other info: Full training provided; perfect for those looking to grow in a fast-paced environment.
The predicted salary is between 28800 - 43200 £ per year.
Overview
Beauty Bay has an exciting opportunity for a full time CRM Executive to join us permanently at our Salford, Manchester HQ. The Beauty Bay CRM Team are responsible for marketing via email and app to our database, taking account of customer objectives and insight. Promoting key launches, offers and news that we share with our customer and working on customer groups and segments for best impact.
Responsibilities
- Help to maintain a planning calendar and work to deliver communications for CRM, which will include, email newsletters, broadcasts, and automations. This will also include app push notifications and in-app messaging.
- Evaluate elements of the programme and ensure continuous improvement including KPIs for our communications and effective journeys to on site or in app content.
- Support the Senior CRM Executive with the end-to-end process, including planning, briefing, copywriting outsources, set up, proofing, translation, implementation, and reporting.
- Implement the required customer segmentation, with communications that are appropriately targeted for best impact with territory and translation consideration.
With full training provided, the CRM Executive is expected to:
- Be actively involved in the CRM testing programme, ensuring good visibility of overall results and testing mechanics to improve KPIs.
- Engage with relevant third parties like Emarsys for ongoing development, training and best practice and technical developments.
- Work closely with the commercial, brand and trading teams to plan CRM contact and content strategy to maximise revenue opportunities.
- Learn and contribute to CRM impact as required in projects, bringing ideas and new initiatives to the team.
Skills/Experience Required
- Accuracy in content and data, and very strong organisational and teamwork skills.
- Aptitude for platform set up, CRM platform awareness / experience is a bonus.
- Commercially minded with a creative awareness.
- Flexible and adaptable – experience of working in fast-paced retail is ideal.
Benefits
- Attractive salary dependant on skills and experience
- Flexible/hybrid work policy
- 25 days annual leave plus all bank holidays included
- Generous staff discount
- Modern office with collaborative workspaces
- Enhanced maternity/paternity pay
- Cycle to work scheme
- Onsite parking
- Morning breakfast on us every morning when you are in the office
- Annual Summer / Christmas events
- Mental Wellbeing: Full Access to Mental Health Councillor’s and First Aiders
Plus, so much more!
If this sounds like this is you, please apply now.
Please note we will not accept unsolicited CVs from recruitment agencies.
Beauty Bay are committed to fostering a workplace culture that embraces diversity and promotes inclusion. We are committed to providing equal opportunities for all employees, workers and job applicants regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability or age, or pregnancy. Our goal is to create an environment where everyone feels confident and empowered to lead with their ideas and contribute a unique perspective.
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CRM Executive employer: BEAUTY BAY
Contact Detail:
BEAUTY BAY Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Familiarise yourself with CRM tools and platforms, especially Emarsys, as this will give you a competitive edge. Understanding how these systems work can help you demonstrate your readiness to contribute from day one.
✨Tip Number 2
Showcase your organisational skills by discussing any relevant experience managing projects or campaigns. Highlighting your ability to maintain a planning calendar and deliver communications effectively will resonate well with the hiring team.
✨Tip Number 3
Be prepared to discuss your creative ideas for customer engagement. Think about innovative ways to segment audiences and tailor communications, as this aligns with the role's focus on targeted marketing strategies.
✨Tip Number 4
Network with professionals in the CRM and marketing fields. Engaging with others in the industry can provide insights into best practices and trends, which you can bring up during your interview to show your enthusiasm and knowledge.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the CRM Executive position at Beauty Bay. Understand the responsibilities and required skills, and think about how your experience aligns with them.
Tailor Your CV: Customise your CV to highlight relevant experience in CRM, marketing, or any related fields. Emphasise your organisational skills, creativity, and any experience with CRM platforms, as these are key for this role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for CRM and marketing. Mention specific examples of your past work that demonstrate your ability to manage communications and improve KPIs, as well as your adaptability in fast-paced environments.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. Accuracy in content is crucial, especially for a role focused on communication and customer engagement.
How to prepare for a job interview at BEAUTY BAY
✨Know Your CRM Basics
Familiarise yourself with CRM concepts and tools, especially those relevant to Beauty Bay. Understanding how CRM platforms work and their impact on customer engagement will show your enthusiasm and readiness for the role.
✨Showcase Your Creativity
As a CRM Executive, creativity is key in crafting engaging communications. Prepare examples of past campaigns or ideas you have that demonstrate your ability to think outside the box and connect with customers effectively.
✨Be Data-Driven
Highlight your analytical skills by discussing how you've used data to inform decisions in previous roles. Be ready to talk about KPIs and how you would evaluate the success of CRM initiatives at Beauty Bay.
✨Prepare Questions
Have thoughtful questions ready for your interviewers. This shows your interest in the role and the company. Ask about their current CRM strategies, team dynamics, or how they measure success in their campaigns.
