Brand Executive - London

The Brand Executive (BE) is a field leadership role responsible for driving sales performance, brand awareness, and market growth across an assigned territory. As the primary ambassador and sales leader for designated beauty brands, the BE leads, coaches, and supports the field team to ensure exceptional execution of sales visits, events, and brand activations. This role works in close partnership with retail partners, internal field teams, and corporate leadership to bring brand strategies to life, elevate in-store excellence, and deliver consistent, measurable results. The ideal candidate is highly sales-driven, relationship-oriented, and deeply knowledgeable about the beauty industry, with a proven ability to inspire accountability, performance, and team engagement in the field.

Key Responsibilities

• Sales Performance & KPI Management
  • Drive sales performance and sell-through across the assigned territory by supporting retail partners and field teams with effective sales strategies.
  • Monitor performance against KPIs; identify opportunities to improve performance and implement corrective action plans.
  • Own all events within the territory, ensuring strategic planning, flawless execution, and completion of all post-event deliverables.
• Field Team Leadership & Support
  • Lead, coach, and support field team members to consistently meet or exceed performance expectations.
  • Drive accountability for individual and team KPIs, including sales performance, education completion, communication standards, and policy adherence.
  • Conduct regular store visits, observations, and check-ins to evaluate execution and performance.
  • Deliver clear, timely, actionable feedback and performance coaching to improve results and close gaps.
  • Own the fulfillment of all open positions within the assigned territory, ensuring timely placement of high-quality talent.
  • Partner with internal teams to address performance concerns and support corrective action as needed.
  • Foster a results-driven, accountable culture while maintaining high engagement and morale.
• Retailer & Client Relationships
  • Build and maintain strong relationships with store management, district leaders, and brand partners.
  • Act as a point of escalation and resolution for store-level or brand-related challenges.
  • Represent Beauty Barrage and the brand professionally in all internal and external interactions.
• Training & Education
  • Reinforce brand education, product knowledge, and selling techniques.
  • Support training initiatives, ensuring field teams are confident, compliant, and prepared to represent the brand.
  • Actively engage in and participate on live education calls for assigned brands and complete all assigned LMS courses accurately within required timelines.
• Reporting & Communication
  • Submit timely and accurate reports, including recaps, insights, and performance feedback.
  • Communicate trends, opportunities, and risks to internal leadership.
  • Maintain strong cross-functional collaboration with scheduling, education, and account teams.

Qualifications

• Minimum 5+ years of beauty industry management experience required.
• Strong understanding of beauty retailer environments.
• Proven ability to drive sales, coach teams, and execute brand strategies.
• Excellent communication, organization, and time-management skills.
• Self-motivated, adaptable, and comfortable in a fast-paced environment.
• Professional, polished, and brand-forward presence.
• Excellent computer skills – Microsoft Office (Excel, Outlook, Word, Teams).

Physical & Schedule Requirements

• Must own a vehicle to travel within the assigned territory as required.
• Ability to work flexible hours, including weekends as business needs require.
• Must work full 40 hours supporting brands in-store during month of December.
• Ability to stand for extended periods during store visits and events.
• Ability to occasionally lift and/or move up to 40 pounds.

Equal Opportunity Employer

Beauty Barrage is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information, or any other classification protected by Federal, State or Local law.

AI Hiring Tools

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.