Affiliate Manager

Responsible for managing and optimising the Casino & Games Affiliate programme, driving customer acquisition, profitability, and compliance. Reporting to the Senior Acquisition Manager, you ll grow the affiliate channel through strong partner management, onboarding new affiliates, and collaborating with internal teams to hit acquisition targets.

Key Responsibilities of the Affiliate Manager

• Support the Senior Acquisition Manager in delivering the Affiliate strategy and managing budgets.
• Optimise affiliate performance and review commercial agreements to ensure strong ROI.
• Identify, onboard, and manage Affiliate partners, ensuring due diligence and effective commercial terms.
• Act as main contact for casino and iGaming Affiliates and lead regular performance reviews.
• Manage media buying activity and ensure campaigns align with key objectives and deadlines.
• Ensure compliance with UKGC and ASA requirements, conducting ongoing audits.
• Provide affiliates with accurate reporting and insights using internal and third-party tools.
• Work with Product teams to strengthen partnerships and improve KPIs.
• Monitor industry trends and represent the business at relevant events.

Skills & Experience of the Affiliate Manager

• 3+ years Affiliate Marketing experience in iGaming.
• Strong partnership management and communication skills.
• Commercially minded with experience negotiating digital partnerships.
• Confident using affiliate tracking platforms and data to inform decisions.
• Proficient in Microsoft Suite, especially Excel.
• Budget management experience and understanding of effective marketing campaigns.
• Knowledge of CAP, ASA, and digital advertising regulations.