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- Tasks: Lead TikTok influencer partnerships and drive conversions through creative collaborations.
- Company: Fast-growing jewellery brand with a mission to make a positive impact.
- Benefits: Remote work, paid trips to London, free jewellery, and a monthly fitness budget.
- Other info: Exciting opportunities for growth and a fully paid team holiday!
- Why this job: Join a dynamic team and shape the future of influencer marketing on TikTok.
- Qualifications: 2+ years in influencer marketing with a strong grasp of TikTok culture.
The predicted salary is between 30000 - 40000 £ per year.
Salary: Competitive salary based on experience
Location: Remote
About Beautiful Earth
We're one of the fastest growing jewellery brands in the UK, over 5 million pieces sold to 1,000,000+ customers worldwide in just 6 years. Our goal is to create an amazing & well known international brand that deeply serves our customers by providing beautiful & high quality jewelry at very affordable pricing. We truly want to make a positive impact on this world through our jewellery but also through various charitable projects we are a part of. Our team is kind, talented and driven with big goals. We consistently innovate, test new things and we learn and adapt quickly. If this sounds exciting to you then keep on reading.
About the Role
We’re looking for a driven and highly organised Influencer Marketing Executive to lead and scale our TikTok influencer partnerships. This role will focus on both gifted and paid collaborations, with the goal of driving conversions and awareness through TikTok Shop. You’ll be responsible for identifying high-potential TikTok creators, managing influencer outreach and negotiations, handling briefs and gifting logistics, and continuously optimizing performance based on ROI. You’ll also build and manage a network of creators on a monthly retainer who consistently deliver high-performing content. This role is ideal for someone with a strong understanding of TikTok trends, an eye for talent, and a proven track record of managing influencer campaigns from end to end.
Key Responsibilities
- Influencer Discovery & Recruitment: Identify and recruit relevant TikTok influencers for both gifted collaborations and paid retainers. Build long-term partnerships with creators who align with our brand and audience. Track creator performance and prioritise based on engagement, content quality, and sales impact.
- Outreach & Negotiation: Manage outreach campaigns with clear and compelling messaging. Negotiate gifted and paid collaborations with influencers and/or their agents. Set up monthly retainer agreements with high-performing creators.
- Briefing & Coordination: Develop clear and concise creative briefs aligned with our brand tone and TikTok strategy. Coordinate product gifting, timelines, and deliverables. Ensure creators tag TikTok Shop correctly and follow campaign guidelines.
- Campaign Performance & ROI Analysis: Track performance of each collaboration using TikTok Shop analytics and affiliate data. Monitor sales, views, engagement, and content quality to identify what works. Continuously test and iterate to improve ROI and influencer selection. Report weekly/monthly on influencer ROI and learnings to guide future campaigns.
- Trend & Community Awareness: Stay up to date with TikTok trends, sounds, formats, and creator communities. Recommend new content styles and creator types to test. Share insights with the creative and media team to align influencer content with broader marketing efforts.
Desired Qualities
- 2+ years of experience in influencer marketing, ideally with a focus on TikTok.
- Strong understanding of TikTok culture, content formats, and how to drive conversions.
- Proven track record of sourcing, managing, and scaling influencer partnerships.
- Experience negotiating paid collaborations and managing creator retainers.
- Ability to analyse campaign results and make data-driven decisions.
- Confident communicator with excellent organisation and follow-through.
- Proactive, adaptable, and excited to build and own a key growth channel.
- Bonus: Experience with TikTok Shop or managing influencer content in e-commerce.
What Are Some of the Perks?
- A dynamic, goal-oriented, and kind team environment.
- Remote working with fully paid trips to London to meet with the team through the year.
- A fully paid team holiday anywhere in the world.
- 25 days paid holiday and 8 UK bank holidays.
- Free jewellery!
- Monthly fitness budget.
Influencer Marketing Executive - TikTok in England employer: Beautiful Earth
Contact Detail:
Beautiful Earth Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Executive - TikTok in England
✨Tip Number 1
Get your networking game on! Connect with people in the influencer marketing space, especially those who are already working with brands like Beautiful Earth. Use platforms like LinkedIn or even TikTok itself to reach out and start conversations.
✨Tip Number 2
Show off your TikTok knowledge! When you get the chance to chat with potential employers, drop some insights about current trends or successful campaigns you've seen. This will show them you're not just a fan of TikTok, but you really know your stuff.
✨Tip Number 3
Be proactive! If you see a creator that aligns perfectly with Beautiful Earth's vibe, don’t hesitate to mention them in your conversations. It shows initiative and that you’re already thinking about how to drive their brand forward.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the extra step to engage with us directly. Plus, it gives you a chance to showcase your enthusiasm for the role right from the start.
We think you need these skills to ace Influencer Marketing Executive - TikTok in England
Some tips for your application 🫡
Show Your Passion for TikTok: When writing your application, let us see your enthusiasm for TikTok and influencer marketing. Share any personal experiences or campaigns you've worked on that highlight your understanding of the platform and its trends.
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We love seeing how your background aligns with our goals at Beautiful Earth!
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills. We appreciate clarity and organisation!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting role. We can’t wait to hear from you!
How to prepare for a job interview at Beautiful Earth
✨Know Your TikTok Trends
Before the interview, dive deep into the latest TikTok trends and popular creators. Being able to discuss current trends and how they can be leveraged for influencer marketing will show your passion and understanding of the platform.
✨Showcase Your Campaign Success
Prepare to share specific examples of past influencer campaigns you've managed. Highlight your role, the strategies you used, and the results achieved. This will demonstrate your hands-on experience and ability to drive conversions.
✨Be Ready to Negotiate
Since negotiation is a key part of the role, practice discussing terms and conditions for collaborations. Think about how you would approach negotiations with influencers and be prepared to share your strategies during the interview.
✨Ask Insightful Questions
Prepare thoughtful questions about Beautiful Earth's brand values, their approach to influencer partnerships, and how they measure success. This shows your genuine interest in the company and helps you assess if it’s the right fit for you.