At a Glance
- Tasks: Lead creative social projects, from concept to final delivery, ensuring high-performing content.
- Company: Join Beautiful Destinations, a global leader in travel marketing and creator collaboration.
- Benefits: Flexible freelance role with opportunities to work with top creators and brands.
- Other info: Dynamic environment with a focus on authentic storytelling and innovative technology.
- Why this job: Shape the future of travel content and engage with a vibrant community of creators.
- Qualifications: Proven experience in social-first creative and strong understanding of social trends.
The predicted salary is between 40500 - 49500 £ per year.
WE ARE BEAUTIFUL DESTINATIONS
Are you a social-first creative who knows what makes content perform, can lead creators and confidently shape the creative direction with clients? Beautiful Destinations is a global travel marketing company built at the intersection of travel, the creator community and technology. We combine world-class creative storytelling with an AI-enabled content platform and over a decade of travel content data, and we partner with leading destinations and travel brands to create content that works across the full funnel and digital ecosystem, from sparking inspiration and discovery to driving consideration, action and conversion. Behind our work is a community of 50M+ travellers and a network of 500+ world-class creators, filmmakers and storytellers across the globe. Human creativity and authentic storytelling come first. Always. Technology is how we scale them.
WHAT YOU'LL DO:
- Own every creative call across the project, from reviewing location and shoot options for genuine content potential through to signing off the final creative and media plan.
- Concept social executions and hooks built to perform, not just look good, with a constant pulse on what's trending across TikTok, Reels and the wider social landscape.
- Translate the client's brand and social guidelines into a working playbook the whole team can use to make fast, on brand decisions.
- Direct creators on treatment, tone and craft, then hold the quality bar on everything that comes back.
- Lead sign off on briefing packs and creative lock ahead of production.
WHAT YOU'LL BRING:
- Strong experience leading social-first creative, from initial concept through to final delivery.
- A proven track record creating high-performing social concepts, formats and hooks across TikTok, Reels and emerging platforms.
- A strong understanding of social trends, platform behaviours and what makes audiences engage.
- Experience developing social creative playbooks and guidelines that turn brand strategy into actionable creative direction.
- Confidence briefing and directing creators, with a strong eye for tone, storytelling, craft and quality.
- Experience overseeing creative for shoots and productions, including locations, treatments, briefing packs and final creative sign-off.
- Strong creative judgement with the ability to give clear, constructive feedback and maintain a consistently high creative bar.
- Highly client-facing, with proven experience managing social retainers and creator-led productions, and the flexibility to work across US hours when required.
Freelance Creative Social Lead / Senior Creative in London employer: Beautiful Destinations
Beautiful Destinations is an exceptional employer that fosters a vibrant and creative work culture, where human creativity and authentic storytelling are at the forefront. As a Freelance Lead Video Editor, you'll have the opportunity to collaborate with a diverse network of world-class creators while working in a dynamic environment that values innovation and quality. With a focus on employee growth and the flexibility to work across US hours, this role offers a unique chance to contribute to impactful travel marketing projects that inspire millions.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Creative Social Lead / Senior Creative in London
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Freelance Creative Social Lead / Senior Creative in London
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Beautiful Destinations.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Beautiful Destinations and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Freelance Creative Social Lead / Senior Creative at Beautiful Destinations.
How to prepare for a job interview at Beautiful Destinations
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Beautiful Destinations.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Beautiful Destinations. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Beautiful Destinations.
