SDR Team Lead/Manager in Nottingham

SDR Team Lead | Nottingham | £40k + Commission | Hybrid

I’m recruiting for an established UK technology services provider that wants to generate more qualified new business opportunities and is hiring someone to lead its sales development team. You’ll report to the Sales Director, coach the reps directly and own how opportunities move from first contact through to handover.

The business and why now:

The business helps companies run, secure and improve the technology they rely on. Its work spans managed IT, cyber security and cloud, with a growing consultancy offering around automation and AI. That gives the team several reasons to open a conversation. One prospect might be approaching an IT support renewal. Another might be reviewing its cyber security or looking at where automation could take manual work out of the business.

The wider sales team is putting more focus on winning new customers, and this hire has a say in how that starts. You’ll work with Marketing and Business Development to decide which accounts are worth pursuing, which messages get a response and which opportunities are ready for a BDM. You’ll have a mix of warm enquiries, campaign responses and targeted outbound to work with. There’s also scope to help identify which markets and buyer groups are most likely to engage with the consultancy offering.

What you’ll own:

• Team performance and development. Set clear expectations, run one-to-ones, review calls and coach reps on opening conversations, asking better discovery questions and handling objections.
• Prospecting and follow-up. Build targeted outreach plans using account research and buying signals. Give the team a clear approach for following up with warm leads and people who engage through campaigns, events or webinars.
• Qualification and handover. Agree with the BDMs what makes an opportunity worth progressing, what the rep needs to uncover and what information should go into the handover.
• Pipeline and conversion. Use the CRM to see which activity leads to held meetings, which meetings turn into opportunities and where conversion drops. Use that insight to change targeting, messaging or coaching.
• New markets. Help test which sectors and decision-makers respond to the newer consultancy services, then feed what the team learns back into Sales and Marketing.

Who I’d like to speak to:

You’ve led or coached people in sales development, inside sales, telesales or business development. You’re comfortable in a target-led environment and can give examples of how your coaching improved performance or how you helped a team generate better opportunities.

Managed IT, cyber, cloud or telecoms experience would be useful. The business is also open to people from other B2B solution sales environments who understand outbound prospecting, qualification and how to develop a team.