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- Tasks: Lead brand strategy and execute impactful marketing campaigns to drive growth.
- Company: Beams is revolutionizing home renovation with a tech-first, eco-friendly approach.
- Benefits: Enjoy competitive salary, share options, 25 days leave, and professional growth opportunities.
- Why this job: Join a dynamic team focused on simplicity, creativity, and making a positive impact.
- Qualifications: Proven growth experience in startups, strong marketing knowledge, and excellent communication skills.
- Other info: We value diversity and encourage all applicants to apply, regardless of background.
The predicted salary is between 43200 - 72000 £ per year.
We’re building the future of home renovation.
We believe that renovation doesn’t need to be complicated and there’s a better way. Since 2022, Beams has been on a mission to deliver a simpler and greener renovation experience for homeowners and contractors facilitated through a tech first platform. More transparency, more efficiency and more trust between all involved.
Success at Beams comes from our people and our culture. Internally, we have a strong bias for action, we believe in making the complex simple and we never settle for the status quo. We’re fueled by positive energy, fostering a culture of openness and doing the right thing. Both for people and the planet.
About the role
As Head of Brand you\’ll shape our brand strategy, execute impactful brand marketing campaigns and be responsible for driving organic growth for the business. This role requires unwavering creativity, combined with a data-driven approach to ensure Beams is positioned as a trusted household name. You’ll be at the intersection of brand, performance marketing and community to seamlessly drive our company\’s mission and values at scale.
What you’ll be doing
- You’ll lead our brand marketing strategy and drive the evolution of our brand for the next growth phase.
- You’ll be focussed on our homeowners and contractors and have the ability to translate insights into actionable marketing initiatives.
- You’ll be our brand guardian, ensuring our messaging and visual identity is consistent across every customer touchpoint.
- You’ll nurture and fortify our relationships with homeowners and contractors, with a strong emphasis on building trust and fostering deep connections within our community.
- You’ll translate our business objectives into a unique marketing plan, creating an extensive brand calendar covering cultural events, seasonal moments, partnerships and collaborations.
- You’ll define our marketing channel mix and content strategy to ensure we reach our audiences with engaging content that drives conversion.
- You’ll use data and analytics for decision-making and measuring marketing effectiveness, as well as creating a culture of testing and iteration to drive growth.
What you’ll need
- A proven track record in driving growth for a startup, scaleup or fast growing company.
- You have a strong bias for action and thrive in fast-paced environments.
- You have deep knowledge of marketing channels, including: social media, press, advertising, referrals, CRM and SEO.
- You’re customer centric and have the ability to translate customer insights into actionable marketing initiatives.
- You’re proficient in analytics platforms and familiar with marketing automation tools.
- You have excellent written and verbal communication skills and outstanding storytelling abilities.
- You possess strong analytical skills partnered with a creative mind that\’s able to problem solve.
Package and Benefits:
- Competitive salary and share options giving you a stake in the company’s success
- 25 days annual leave plus bank holidays
- Opportunities for professional growth and skill development within a fast-paced and collaborative environment
- Budget for learning & development to support your growth
At Beams, we\’re committed to fostering a diverse and inclusive workplace where everyone is treated with respect and dignity. We believe diversity of thought, background, and experience drives innovation and success. We\’re dedicated to building a team that represents a variety of perspectives and experiences, and we actively encourage applications from underrepresented groups. We\’re an equal opportunities employer, all applicants will receive consideration for employment without discrimination on the basis of race, colour, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, or any other characteristic protected by law.
If you\’re passionate about making renovation simpler and greener and share our commitment to making a positive impact, we encourage you to apply for a role with us, even if you\’re not sure you\’re a perfect match. We look forward to hearing from you and discussing how you can contribute to our team. Apply now by emailing us your CV or link to your LinkedIn profile: .
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Head of Brand employer: Beamsrenovation
Contact Detail:
Beamsrenovation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand
✨Tip Number 1
Familiarize yourself with Beams' mission and values. Understanding how we aim to simplify home renovation and promote sustainability will help you align your brand strategy ideas with our core objectives.
✨Tip Number 2
Showcase your experience in driving growth for startups or fast-growing companies. Highlight specific campaigns or initiatives where you've successfully translated customer insights into actionable marketing strategies.
✨Tip Number 3
Prepare to discuss your knowledge of various marketing channels. Be ready to share examples of how you've effectively utilized social media, press, and SEO to build brand awareness and drive engagement.
✨Tip Number 4
Demonstrate your analytical skills by discussing how you've used data to inform marketing decisions in the past. Be prepared to explain how you measure success and iterate on campaigns based on performance metrics.
We think you need these skills to ace Head of Brand
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to understand Beams' mission and values. Familiarize yourself with their approach to home renovation and how they leverage technology to create a better experience for homeowners and contractors.
Tailor Your CV: Make sure your CV highlights your experience in brand marketing, particularly in fast-paced environments. Emphasize any previous roles where you drove growth and executed impactful marketing campaigns.
Craft a Compelling Cover Letter: In your cover letter, showcase your creativity and data-driven mindset. Discuss specific examples of how you've translated customer insights into successful marketing initiatives and how you can contribute to Beams' growth.
Showcase Analytical Skills: Be prepared to discuss your proficiency with analytics platforms and marketing automation tools. Highlight any experiences where you used data to inform decision-making and measure marketing effectiveness.
How to prepare for a job interview at Beamsrenovation
✨Show Your Creative Side
As the Head of Brand, creativity is key. Prepare to showcase your innovative ideas and past campaigns that demonstrate your ability to think outside the box. Be ready to discuss how you can bring fresh perspectives to Beams' brand strategy.
✨Data-Driven Decision Making
Highlight your experience with analytics platforms and how you've used data to drive marketing effectiveness in previous roles. Be prepared to discuss specific metrics you've improved and how you measure success in your marketing initiatives.
✨Customer-Centric Approach
Emphasize your understanding of customer insights and how you've translated them into actionable marketing strategies. Share examples of how you've built trust and fostered relationships with customers, particularly homeowners and contractors.
✨Align with Company Values
Beams values a culture of openness and doing the right thing. Familiarize yourself with their mission and values, and be ready to discuss how your personal values align with theirs. Show your passion for making renovation simpler and greener.
