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- Tasks: Lead performance marketing strategies to generate high-quality leads and optimise campaigns.
- Company: Beams is revolutionising home renovation with a tech-first approach for homeowners and contractors.
- Benefits: Enjoy competitive salary, share options, 25 days leave, hybrid working, and a budget for learning.
- Why this job: Join a dynamic team, drive impactful growth, and contribute to a greener renovation experience.
- Qualifications: Hands-on experience in performance marketing and analytics tools; data-driven mindset required.
- Other info: We value diversity and encourage applications from all backgrounds.
The predicted salary is between 28800 - 48000 £ per year.
We’re building the future of home renovation. Since 2022, Beams has been on a mission to deliver a simpler and greener renovation experience for homeowners and contractors facilitated through a tech first platform. As our first in house Performance Marketing Manager, you will play a critical role in driving our growth by generating high-quality leads that fuel our sales pipeline. Your expertise in data-driven marketing and campaign optimization will directly impact the success of our mission.
This role will sit in our 4-person marketing team, reporting to our Head of Growth. Work alongside industry experts with a proven record of driving exceptional business growth, helping you thrive in a dynamic, skilled team.
- Develop and execute performance marketing strategies across Google Ads, Meta Ads, and Display Networks, ensuring cost-effective lead generation.
- Optimise media spend to drive maximum ROI, aligning with overall marketing objectives.
- Analyse and report on campaign performance, translating data into actionable insights and strategic recommendations for the business.
- Leverage A/B testing, audience segmentation, and retargeting to enhance campaign performance and improve conversion rates.
- Collaborate with the product and sales teams on initiatives to improve lead quality and conversion rates.
- Identify, test, and scale new marketing channels to expand reach and improve efficiency.
Hands-on expertise in performance marketing strategies, with an understanding of audience targeting, bidding strategies, and ad creatives. Experience with marketing analytics tools such as Google Analytics, Google Tag Manager, HubSpot CRM, or similar platforms. A data enthusiast who enjoys analysing metrics and turning insights into action. A self-starter, comfortable taking ownership of performance metrics and driving growth initiatives independently.
Competitive salary and share options giving you a stake in the company’s success. 25 days annual leave plus bank holidays. Opportunities for professional growth and skill development within a fast-paced and collaborative environment. Budget for learning & development to support your growth. Hybrid working: This is a full-time position with a flexible balance of days at our London office and home days.
We believe diversity of thought, background, and experience drives innovation and success. We are dedicated to building a team that represents a variety of perspectives and experiences, and we actively encourage applications from underrepresented groups. We are an equal opportunities employer, all applicants will receive consideration for employment without discrimination on the basis of race, colour, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, or any other characteristic protected by law.
Performance Marketing Manager - Digital employer: Beams
Contact Detail:
Beams Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager - Digital
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially around Google Ads and Meta Ads. Being able to discuss recent changes or innovations in these platforms during your interview will show that you're proactive and knowledgeable.
✨Tip Number 2
Prepare to showcase your analytical skills by bringing examples of how you've used data to drive campaign success in the past. Be ready to discuss specific metrics you tracked and how they influenced your marketing strategies.
✨Tip Number 3
Network with professionals in the home renovation and tech industries. Engaging with industry experts can provide insights into the challenges they face, which you can address in your discussions with the hiring team.
✨Tip Number 4
Demonstrate your understanding of collaboration by preparing examples of how you've worked with sales or product teams in the past. Highlighting your ability to improve lead quality and conversion rates through teamwork will resonate well with the hiring managers.
We think you need these skills to ace Performance Marketing Manager - Digital
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, particularly with Google Ads, Meta Ads, and analytics tools. Use specific metrics to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for home renovation and how your skills align with Beams' mission. Mention your data-driven approach and any successful campaigns you've managed that resulted in high-quality lead generation.
Showcase Analytical Skills: Provide examples of how you've used data to optimise campaigns in the past. Discuss any A/B testing or audience segmentation strategies you've implemented and the results achieved.
Highlight Collaboration Experience: Since this role involves working closely with product and sales teams, mention any past experiences where you collaborated across departments to improve campaign performance or lead quality.
How to prepare for a job interview at Beams
✨Showcase Your Data-Driven Mindset
As a Performance Marketing Manager, your ability to analyse data is crucial. Be prepared to discuss specific examples of how you've used data analytics tools like Google Analytics or HubSpot CRM to optimise campaigns and drive results.
✨Demonstrate Your Campaign Optimisation Skills
Highlight your experience with A/B testing, audience segmentation, and retargeting strategies. Discuss how these techniques have improved conversion rates in your previous roles, showcasing your hands-on expertise.
✨Align with Company Values
Beams values diversity and innovation. Research their mission and be ready to explain how your background and experiences can contribute to their goals. This shows that you’re not just a fit for the role, but also for the company culture.
✨Prepare Questions About Growth Initiatives
Since you'll be working closely with the Head of Growth, come prepared with insightful questions about their current marketing strategies and future initiatives. This demonstrates your genuine interest in the role and your proactive approach to driving growth.
