Senior Sales Representative in London

About Beams

Beams is a technology-enabled home renovation marketplace based in East London. We connect homeowners with vetted builders and provide the structure that the renovation industry currently lacks: clear pricing, proper contracts, managed payments, and ongoing support throughout the build.

We don’t manage projects day to day — builders do. What we provide is the framework around them: the tools, accountability, and clarity that help projects run well. Think of us as the operating system for renovation.

We’re around 30 people. We launched in 2022 and recently achieved B Corp certification. We generate strong inbound demand, which means our sales team spends its time helping people who’ve already raised their hand, not cold-calling strangers.

About The Role

Most sales jobs are outbound, target-heavy, and transactional. This one is different. As a Senior Sales Planner, you’ll own our highest-value customer relationships — projects typically worth £80k and above. These are large, complex renovations: full house refurbishments, multi-room extensions, structural reconfigurations, heritage properties. The customers are making six-figure decisions and need someone who can navigate that process with real authority.

Sales cycles on these deals run longer (often 8–16 weeks), the technical questions are harder, and the emotional stakes are higher. You need to understand enough about construction, design, and planning to hold credible conversations — and enough about people to know when someone needs reassurance, space, or a direct answer.

Beyond your own pipeline, you’ll help shape how the sales function works. That means contributing to the playbook, informally coaching junior planners, and feeding back what you’re learning from the most complex deals. This isn’t a management role, but it’s one where your judgement and experience directly influence how the team performs.

You’ll be joining a small team at a company that’s growing fast but intentionally. Some things are well built. Others are still being figured out. If you want a finished playbook handed to you, this isn’t the right time. If you want to help write it, it is.

What You’ll Be Doing

• Running high-value consultations. You’ll speak with homeowners planning major renovations. These conversations are longer, more detailed, and require a real understanding of construction scope, budget dynamics, and project risk. Most of your contact will be video calls and occasionally site-based.
• Managing complex deals through to close. Your pipeline will be smaller in volume but higher in value. You’ll manage 10–15 active deals at a time, each requiring careful sequencing of conversations, design input, and commercial alignment. Getting the timing right matters.
• Coordinating across design, build, and operations. High-value projects involve more stakeholders. You’ll work closely with our design team, build managers, and sometimes external architects to make sure scope, timelines, and expectations are aligned before a project goes live.
• Coaching junior planners informally. You won’t have direct reports, but you will be a reference point for newer team members. That might mean listening to a recorded call and giving feedback, or helping someone work through a stalled deal.
• Contributing to process improvement. You’ll spot patterns that the rest of the team can’t see yet — common failure points in high-value deals, objections we don’t handle well, gaps in the handover to delivery. You’ll help translate those observations into better processes.
• Maintaining CRM discipline. You’ll use HubSpot as your primary tool. Every deal, every note, every follow-up. At this level, your pipeline data is something the leadership team relies on for forecasting and planning.

What We’re Looking For

• Proven ability to close high-value deals. We’re looking for someone who has consistently converted deals in the £50k–£200k+ range. You understand the dynamics that change when the numbers get bigger: more decision-makers, longer timelines, greater scrutiny.
• Enough construction or design literacy to be credible. You don’t need to be a builder. But you do need to understand the basics of how a renovation project works — planning permission, structural work, project phasing, typical cost drivers — so that customers trust your judgement.
• Composure under complexity. High-value deals come with higher anxiety, more changes, and more people involved. You need to keep things moving without losing the customer’s trust or your own clarity.
• A structured, transparent approach to pipeline management. Your CRM habits need to be strong enough that leadership can rely on your data for forecasting. If you’re the sort of person who keeps everything in your head, this will be a difficult adjustment.
• Willingness to contribute beyond your own deals. We need someone who cares about the overall performance of the sales function, not just their own numbers.
• Most people have 4–8 years in consultative sales, account management, or a related client-facing role. Ideally you’ve sold high-value services (not just products) and managed deal cycles of 8+ weeks. Property, architecture, construction, interior design, or professional services backgrounds translate well.
• We particularly welcome applications from people who’ve worked in trades, property, or client-facing roles outside of corporate settings. Those backgrounds translate well here.

What Success Looks Like

• At 30 days: You’ve completed onboarding, reviewed our existing deals and processes, and started handling high-value leads. You can articulate how Beams works with confidence and authority. You’ve identified the first things you’d change about the sales process.
• At 90 days: You’re managing a pipeline of high-value deals independently. You’ve closed your first £80k+ projects. Junior planners are coming to you with questions. You’ve started contributing observations that improve how the team operates.
• At 12 months: You’re the team’s strongest performer on high-value deals. Your conversion rate on the £80k+ segment is consistently above the team benchmark. You’ve helped shape the sales playbook in a way that others can learn from. Leadership sees you as someone who could eventually lead a team, if that’s the direction you want to go.

Package

• Salary: £45–55k base, depending on experience
• Commission: Milestone-based, tied to projects signed. OTE is uncapped. At this level, strong performers are earning £70–90k+ total.
• Share options: Included in every offer
• Annual leave: 25 days + bank holidays
• Learning budget: Annual allowance for professional development
• Hybrid working: 3 days in our East London office, 2 from home
• Pension: Workplace pension scheme

Diversity and inclusion

We’re building a team that reflects the range of people we serve. Different backgrounds, experiences, and perspectives make us better at what we do. We particularly encourage applications from people who’ve worked in trades, property, or client-facing roles in non-corporate settings. If you don’t meet every requirement listed above, apply anyway. We’re more interested in how you think than in a tidy CV.