At a Glance
- Tasks: Drive user engagement through innovative marketing campaigns and clear product communication.
- Company: Join Beam, a leading AI startup making a real-world impact.
- Benefits: Competitive salary, career growth, and a vibrant team culture.
- Other info: Help build a new function from the ground up in a fast-paced environment.
- Why this job: Be part of a groundbreaking team shaping the future of AI communication.
- Qualifications: 2+ years in product or lifecycle marketing, strong writing skills, and a collaborative spirit.
The predicted salary is between 45000 - 55000 £ per year.
At Beam, we’re building AI that serves society. We're a global team of ambitious, hardworking problem solvers, applying fast-moving startup energy to work that makes the world a better place. If you want to apply your talent to the biggest problems society faces, Beam is the place for you. You’ll be part of a high-performance culture where you'll make a huge impact, rapidly progress your career, and truly enjoy your work. Over 100,000 frontline workers already use Beam to take notes, provide live interpretation and handle phone calls, so they can focus on the people who need them most. This is just the beginning.
About the role: As Beam scales its product suite (Interpret, Notes, Talk and beyond), clear communication with the people using our products becomes critical to how fast they get value from what we build. This role owns that: end-user comms, lifecycle activation, and product marketing collateral, sitting inside Beam's newly created Product GTM function as our second hire into it. It's a genuine opportunity to build how we scale product comms and GTM activity from the ground up, working closely with the Product GTM Lead to shape the systems and cadence that will support Beam's growth.
A day in the life could look like:
- A few hours deep in Customer.io (our lifecycle management platform) activating users via dedicated campaigns
- Updating external release notes and drafting our fortnightly product newsletter, before turning to a one-pager or deck for another product area
You’ll work closely with our Product GTM Lead, meeting with our UK, US and AUS GTM teams to support sales sprints with bespoke product collateral and demos always ensuring that product features and changes are leveraged to the max in customer calls.
You'll be:
- Owning end-user comms for every product release and change — writing help centre articles, in-app updates, and release notes so users always know what's changed and why it matters to them
- Running lifecycle campaigns in Customer.io to drive product adoption, with a particular focus on activating users of our Notes product — this is the largest part of the role
- Coordinating campaign scheduling with our fortnightly newsletter cadence, keeping user comms consistent and predictable rather than reactive
- Launching bespoke campaigns - in conjunction with our enablement and product teams to leverage comms to highlight features, products for maximum adoption
- Producing product marketing collateral — owning the creation and upkeep of key one-pagers, decks, and product assets for GTM teams
- Partnering with the Product GTM Lead on localised content direction and strategy for each of our verticals, while owning the day-to-day execution and output yourself
- Helping build the foundations of a brand new function, including laying the groundwork for content to scale by region as our footprint grows
You are:
- Experienced with an email or lifecycle marketing platform (Customer.io strongly preferred; Mailchimp or HubSpot considered), ideally within a SaaS environment, with 2+ years in a product marketing or lifecycle marketing role
- Comfortable working closely with Product and Engineering, semi-technical enough to follow product detail and translate it into comms without needing everything simplified for you
- Someone who can look at an existing lifecycle marketing setup and see what needs fixing, not just execute within it
- A strong writer with a good ear for tone, able to turn product and feature changes into comms that are clear and genuinely useful to end users
- Comfortable owning a channel end to end, from building a campaign in Customer.io through to scheduling and reviewing how it performs
- Organised and reliable under a steady release cadence, so nothing slips even when several things are moving at once
- A natural collaborator, confident working in cross functional squads of Product, Design, and Marketing to pull the right detail into every piece of content
- Excited by the opportunity to join a brand new function early — there's no established playbook yet, so you'll help set up the processes and workflows that enable us to scale
About Beam: We’ve picked up an armful of awards for our work, including one from our former Queen. We've also been named by WIRED as one of London's 10 hottest startups and by LinkedIn as a Top 15 UK Startup. Meanwhile, we've been covered in the media literally thousands of times, including the likes of The FT, BBC, TechCrunch, Forbes and The Guardian. We’re also proud to be backed by some of the world's leading tech investors and entrepreneurs, including the founders of Booking.com, Calm, Shazam and Dropbox. Start your journey to a more impactful career today. We're excited to hear from you.
Reasonable adjustments: Beam is committed to fostering an inclusive, diverse, and supportive work environment for all employees. This policy extends to our hiring practices. We recognise that some candidates may need additional support during their hiring process to give them the best chance of being a success. To ensure that all candidates have an equitable opportunity during their process, we are committed to providing reasonable adjustments where required. If you require a reasonable adjustment to be made during your process, please let your Talent Partner know. We encourage you to share this information, but there is no obligation to do so. Please be reassured that any reasonable adjustment requests will not be taken into account when making a decision about your candidacy.
Growth Marketing Manager in London employer: Beam
At Beam, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration in our stunning Shoreditch location. With generous benefits including share options, wellness support, and flexible working arrangements, we empower our employees to thrive both personally and professionally while making a meaningful impact on society. Join us as we build a customer success team from the ground up, where your contributions will shape the future of our mission-driven company.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Beam and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Beam are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Beam on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Beam. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Beam. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Beam:Show us that you’ve done your homework! In your application, briefly mention what you admire about Beam’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Beam
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Beam will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Beam, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
