At a Glance
- Tasks: Lead global marketing initiatives for Ready-to-Drink brands and drive strategic projects.
- Company: Join Suntory Global Spirits, a leader in the beverage industry with ambitious growth plans.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Collaborative culture with opportunities to connect across global teams.
- Why this job: Shape the future of RTD marketing and make a real impact on a global scale.
- Qualifications: 7+ years in marketing, strong project management skills, and a passion for consumer insights.
The predicted salary is between 66150 - 80850 £ per year.
Ready-to-Drink (RTD) represents one of the most exciting growth opportunities for Suntory Global Spirits, with an ambition to become a global leader in the category by 2030. As Senior Global Marketing Manager, RTD, you will work closely with the Head of Global RTD Marketing to help shape and advance our global marketing agenda across a diverse portfolio of brands, markets and strategic initiatives. This is a broad and varied role, offering exposure to global portfolio strategy, consumer insights, innovation, brand building and international market development. You will contribute to strategic thinking while taking ownership of important projects and workstreams, helping turn business priorities into clear plans, compelling marketing solutions and meaningful progress. Working collaboratively with global, regional and local teams, you will identify opportunities to connect markets, share capabilities and develop scalable approaches that accelerate RTD growth.
We are looking for an experienced, consumer centric marketer who combines strong marketing fundamentals with exceptional project leadership. Someone who is proactive, naturally curious and highly collaborative, with the confidence to take initiative, challenge thinking and bring structure and momentum to a dynamic range of priorities.
Role Responsibilities
- Strategic Project Leadership & Delivery: Partner closely with the Head of Global RTD Marketing to advance a broad range of strategic priorities, marketing initiatives and business projects, contributing to their development and taking ownership of key workstreams.
- Lead and coordinate global and multi-market projects, establishing clear objectives, timelines, milestones and stakeholder alignment to maintain momentum and ensure delivery through the appropriate teams.
- Bring structure, pace and discipline to a dynamic portfolio of initiatives, proactively managing priorities, facilitating decisions and identifying opportunities to improve effectiveness and ways of working.
- Marketing Excellence, Communications & Capabilities: Bring strong marketing expertise across brand building and integrated communications, particularly digital, social media, content and influencer marketing, to support the development of effective global and market marketing strategies.
- Partner with markets, global brand teams and agencies to shape consumer-centric marketing approaches, creative briefs and communications frameworks that strengthen brand relevance and effectiveness.
- Support the development of scalable marketing capabilities, toolkits and best practices, helping markets access stronger marketing thinking, resources and approaches while maintaining local relevance.
- Consumer Insights, Strategy & Innovation: Leverage consumer, category, competitive and commercial insights to identify growth opportunities, contribute to global RTD strategy and inform portfolio priorities aligned with Suntory's 2030 ambition.
- Work closely with Global RTD leadership, Innovation, Insights and regional teams to explore unmet consumer needs, develop differentiated propositions and support strategic portfolio and innovation initiatives.
- Contribute to a broad range of strategic projects, including consumer research, brand positioning, innovation development, market opportunities and go-to-market planning, translating insights into actionable recommendations.
- Global Alignment, Market Collaboration & Synergy: Build strong relationships across global, regional and local teams, acting as a connector to strengthen collaboration, share knowledge and support alignment across the RTD business.
- Identify common consumer challenges, innovation opportunities and marketing priorities across markets, facilitating initiatives that leverage shared insights, resources and capabilities.
- Collaborate across Brand Houses, Innovation, Insights, R&D, Supply Chain and Commercial teams, including the broader Suntory Group where relevant, to unlock synergies and support shared strategic priorities.
Qualifications
- 7+ years of progressive marketing experience, ideally within RTD, beer, cider, soft drinks or broader FMCG, with regional or global marketing experience.
- Strong marketing and communications expertise, including brand strategy, integrated communications, digital, social media, influencer marketing and agency management.
- Exceptional project management skills, with a proactive, self-starting approach and proven ability to lead complex, multi-market initiatives, manage competing priorities and drive progress independently.
- Strong consumer insight, strategic and innovation capabilities, with a naturally curious mindset and the ability to translate research, market trends and commercial data into growth opportunities, brand propositions and innovation strategies.
- Highly collaborative, influential and commercially minded, with excellent stakeholder management skills, the confidence to challenge constructively and the ability to build relationships and unlock opportunities across a complex global organisation.
Senior Global Marketing Manager, RTD in London employer: Beam Suntory
At Suntory Global Spirits, we pride ourselves on fostering a vibrant and inclusive work culture where every employee is treated like family. As a Tour Guide and Events Supervisor at our Sipsmith Distillery in London, you'll not only have the chance to deliver exceptional visitor experiences but also enjoy numerous opportunities for personal and professional growth within a passionate team. With a commitment to innovation and excellence, we ensure that our employees thrive in an environment that values their unique contributions and supports their career aspirations.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Global Marketing Manager, RTD in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Beam Suntory and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Beam Suntory are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Beam Suntory on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Beam Suntory. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Global Marketing Manager, RTD in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Beam Suntory. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Beam Suntory:Show us that you’ve done your homework! In your application, briefly mention what you admire about Beam Suntory’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Beam Suntory
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Beam Suntory will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Beam Suntory, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
