At a Glance
- Tasks: Lead the strategic direction for prestige malt Scotch initiatives and drive brand growth.
- Company: Join Suntory Global Spirits, a top-tier premium spirits company that values its people like family.
- Benefits: Enjoy a collaborative work environment with opportunities for creativity and innovation.
- Why this job: Make a real impact in a dynamic role that connects culture and design with global consumers.
- Qualifications: 5+ years in senior marketing roles with experience in prestige innovation within spirits or luxury sectors.
- Other info: Embrace diversity and inclusion in a workplace that values unique insights and experiences.
The predicted salary is between 43200 - 72000 £ per year.
At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.
The Global Marketing Manager for our Prestige malt Scotch and Irish portfolio is responsible for shaping and driving the strategic vision that will accelerate our brands premiumisation agenda. An accomplished creative and brand leader, you will know what it takes to drive prestige brand growth. Connected to culture, with an eye for design, this dynamic role is responsible for developing our long-term prestige innovation plan/pipeline (from ideation to execution) and brand partnerships - ensuring excellence in execution across our global markets that deliver against the key brand priorities.
A proven track record of translating marketing and business strategies into inspiring world class creative, the jobholder will be responsible for leading prestige executions that will resonate with global consumers. This will be achieved by partnering closely and building strong relationships with brand, innovation and insight teams and leading the project management of each prestige initiative. This is a highly collaborative role requiring high positive impact in how they lead and what they deliver across a complex environment with many partners. It requires strong communication and project management skills combined with passion, resourcefulness and a high attention to detail to help drive the creative vision of our prestige single malt scotch portfolio. This role reports into the Sr Director of Prestige.
Role Responsibilities
- Lead and own the strategic direction of our prestige malt scotch initiatives, ensuring our creative concepts deliver in line with brand DNA, positioning and for customers/consumers.
- Lead the development of prestige NPD concepts for Prestige Bowmore, Laphroaig, Glen Garioch and Irish which support the brand strategy.
- Responsible for the ideation and realization of the long-term innovation strategy & 5YR pipeline of global prestige innovation.
- Lead prestige product and liquid innovation development in conjunction with the Whisky Making team as well as Innovation and Brand teams.
- Drive the prestige innovation strategy through powerful and actionable consumer insight and strategic thought leadership.
- Execute creative initiatives from end-to-end including appointing and managing creative agencies and talent across global collaborators, design agencies, creative agencies & production houses.
- Lead the Global Auction strategy and deliver innovation for each auction aligned with the brand strategy with full management & ownership of auction houses and 3rd parties.
- Represent Suntory Spirits Group on Distillers 1of1 council, ensuring our corporate and brand image for future charity auctions.
- Establish a network to further advance our prestige capability and development across the Scotch & Irish Global Brand House.
- Collaborate on creative development projects outside of prestige as requested by the brand/marketing team(s).
- Support the marketing team, as needed, with design input – feedback on new packs and general assistance with the brand team(s) on maintaining and developing each brands look and feel.
- Act as a trusted advisor to internal brand teams, seeking new collaborations through artists, designers and global talent pool, and facilitate new opportunities as required.
- Establish clear project plans for short-term and long-term projects, planning tasks, milestones, budgets accordingly and ensuring goals and deadlines are met.
Qualifications
- Abstract-thinking with creative energy, confidence and self-motivation. Awareness of commercial and business constraints and proven ability to transcend them.
- A highly collaborative partner that can build strong relationships among a high-performing team, obsessed with driving brand power and excellence in execution.
- 5+ years working as senior marketing/creative leader with prestige innovation experience within spirits and/or luxury sector either brand or agency side.
- Proven track record in managing multi-dimensional/complex projects with multiple inputs and outputs.
Key Skills & Competencies
- Ambitious leader and creative forward thinker.
- Creative authority on prestige culture, design and trends.
- Proven track record of delivering high-profile/prestige projects from start to finish.
- Deep knowledge of spirits, fashion, luxury and lifestyle verticals.
- Adept at managing multiple projects, deadlines and budgets.
- Brilliant interpersonal and communication skills.
- In-depth knowledge of brand development and multichannel marketing models.
- Excellent interpersonal skills, with ability to communicate effectively in a multicultural, cross functional organization.
- Empathetic people skills spanning many nationalities and differing attitudes.
- Self-starter, flexible and comfortable working in unstructured environment and able to deal with ambiguity.
- Manage multiple priorities effortlessly.
- Proactive way of working and ability to work remotely and independently from stakeholders and colleagues in a matrix organization.
- Excellent verbal and written English.
- Passionate and determined, committed to delivering projects on-time and above expectation.
At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.
Contact Detail:
Beam Suntory Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Marketing Manager, Prestige: Scotch & Irish
✨Tip Number 1
Network with professionals in the spirits and luxury sectors. Attend industry events, webinars, or workshops where you can meet people who work at Suntory or similar companies. Building these connections can give you insights into the company culture and potentially lead to referrals.
✨Tip Number 2
Familiarise yourself with Suntory's brands, especially Bowmore, Laphroaig, and Glen Garioch. Understanding their unique selling points and current marketing strategies will help you speak knowledgeably about how you can contribute to their prestige portfolio during interviews.
✨Tip Number 3
Showcase your project management skills by discussing past experiences where you led complex projects. Be prepared to explain how you managed timelines, budgets, and team dynamics, as this role requires strong organisational abilities.
✨Tip Number 4
Stay updated on trends in the spirits and luxury markets. Being able to discuss current trends and how they could influence Suntory's marketing strategies will demonstrate your passion and insight into the industry, making you a more attractive candidate.
We think you need these skills to ace Global Marketing Manager, Prestige: Scotch & Irish
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly within the spirits or luxury sectors. Emphasise your achievements in driving brand growth and managing complex projects.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for the spirits industry and your understanding of prestige branding. Discuss specific examples of how you've successfully led marketing initiatives and collaborated with teams.
Showcase Your Creativity: In your application, include examples of innovative marketing campaigns you've developed or contributed to. Highlight your ability to think outside the box and how this aligns with Suntory's vision for premiumisation.
Highlight Collaborative Skills: Given the collaborative nature of the role, emphasise your experience working with cross-functional teams. Provide examples of how you've built strong relationships and driven projects to success through teamwork.
How to prepare for a job interview at Beam Suntory
✨Showcase Your Creative Vision
As a Global Marketing Manager, you'll need to demonstrate your ability to shape and drive strategic visions. Prepare examples of past projects where your creative concepts aligned with brand DNA and led to successful outcomes.
✨Highlight Collaborative Experiences
This role requires strong collaboration with various teams. Be ready to discuss how you've built relationships in previous roles, particularly with brand, innovation, and insight teams, and how those collaborations led to impactful results.
✨Demonstrate Project Management Skills
With the responsibility of managing complex projects, it's crucial to showcase your project management expertise. Prepare to talk about specific projects where you established clear plans, managed budgets, and met deadlines successfully.
✨Express Passion for the Spirits Industry
Your enthusiasm for the spirits, fashion, and luxury sectors will be key. Share your insights on current trends and how they can influence marketing strategies, showing that you're not just knowledgeable but also genuinely passionate about the industry.