Global Marketing Manager, Prestige: Scotch & Irish
Global Marketing Manager, Prestige: Scotch & Irish

Global Marketing Manager, Prestige: Scotch & Irish

London Full-Time 43200 - 72000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead the strategic direction for prestige Scotch and Irish brands, driving innovation and creative initiatives.
  • Company: Join Suntory Global Spirits, a top-tier premium spirits company that values its people like family.
  • Benefits: Enjoy a collaborative work environment with opportunities for creativity and professional growth.
  • Why this job: Make a real impact in a dynamic role that connects culture and design with brand growth.
  • Qualifications: 5+ years in senior marketing roles, preferably in spirits or luxury sectors, with strong project management skills.
  • Other info: Embrace diversity and inclusion in a workplace that values unique insights and experiences.

The predicted salary is between 43200 - 72000 £ per year.

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

What makes this a great opportunity?

The Global Marketing Manager for our Prestige malt Scotch and Irish portfolio is responsible for shaping and driving the strategic vision that will accelerate our brands premiumisation agenda. An accomplished creative and brand leader, you will know what it takes to drive prestige brand growth. Connected to culture, with an eye for design, this dynamic role is responsible for developing our long-term prestige innovation plan/pipeline (from ideation to execution) and brand partnerships - ensuring excellence in execution across our global markets that deliver against the key brand priorities. A proven track record of translating marketing and business strategies into inspiring world class creative, the jobholder will be responsible for leading prestige executions that will resonate with global consumers. This will be achieved by partnering closely and building strong relationships with brand, innovation and insight teams and leading the project management of each prestige initiative. This is a highly collaborative role requiring high positive impact in how they lead and what they deliver across a complex environment with many partners. It requires strong communication and project management skills combined with passion, resourcefulness and a high attention to detail to help drive the creative vision of our prestige single malt scotch portfolio. This role reports into the Sr Director of Prestige.

Role Responsibilities

  • Lead and own the strategic direction of our prestige malt scotch initiatives, ensuring our creative concepts deliver in line with brand DNA, positioning and for customers/consumers.
  • Lead the development of prestige NPD concepts for Prestige Bowmore, Laphroaig, Glen Garioch and Irish which support the brand strategy.
  • Responsible for the ideation and realization of the long-term innovation strategy & 5YR pipeline of global prestige innovation.
  • Lead prestige product and liquid innovation development in conjunction with the Whisky Making team as well as Innovation and Brand teams.
  • Drive the prestige innovation strategy through powerful and actionable consumer insight and strategic thought leadership.
  • Execute creative initiatives from end-to-end including appointing and managing creative agencies and talent across global collaborators, design agencies, creative agencies & production houses.
  • Lead the Global Auction strategy and deliver innovation for each auction aligned with the brand strategy with full management & ownership of auction houses and 3rd parties.
  • Represent Suntory Spirits Group on Distillers 1of1 council, ensuring our corporate and brand image for future charity auctions.
  • Establish a network to further advance our prestige capability and development across the Scotch & Irish Global Brand House.
  • Collaborate on creative development projects outside of prestige as requested by the brand/marketing team(s).
  • Support the marketing team, as needed, with design input - feedback on new packs and general assistance with the brand team(s) on maintaining and developing each brands look and feel.
  • Act as a trusted advisor to internal brand teams, seeking new collaborations through artists, designers and global talent pool, and facilitate new opportunities as required.
  • Establish clear project plans for short-term and long-term projects, planning tasks, milestones, budgets accordingly and ensuring goals and deadlines are met.

Qualifications

  • Abstract-thinking with creative energy, confidence and self-motivation. Awareness of commercial and business constraints and proven ability to transcend them.
  • A highly collaborative partner that can build strong relationships among a high-performing team, obsessed with driving brand power and excellence in execution.
  • 5+ years working as senior marketing/creative leader with prestige innovation experience within spirits and/or luxury sector either brand or agency side.
  • Proven track record in managing multi-dimensional/complex projects with multiple inputs and outputs.

Key Skills & Competencies

  • Ambitious leader and creative forward thinker.
  • Creative authority on prestige culture, design and trends.
  • Proven track record of delivering high-profile/prestige projects from start to finish.
  • Deep knowledge of spirits, fashion, luxury and lifestyle verticals.
  • Adept at managing multiple projects, deadlines and budgets.
  • Brilliant interpersonal and communication skills.
  • In-depth knowledge of brand development and multichannel marketing models.
  • Excellent interpersonal skills, with ability to communicate effectively in a multicultural, cross functional organization.
  • Empathetic people skills spanning many nationalities and differing attitudes.
  • Self-starter, flexible and comfortable working in unstructured environment and able to deal with ambiguity.
  • Manage multiple priorities effortlessly.
  • Proactive way of working and ability to work remotely and independently from stakeholders and colleagues in a matrix organization.
  • Excellent verbal and written English.
  • Passionate and determined, committed to delivering projects on-time and above expectation.

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.

Global Marketing Manager, Prestige: Scotch & Irish employer: Beam Suntory

At Suntory Global Spirits, we pride ourselves on fostering a vibrant and inclusive work culture where every employee is treated like family. As a Global Marketing Manager for our prestigious Scotch and Irish portfolio, you will have the opportunity to drive impactful marketing strategies while collaborating with talented teams in a dynamic environment that values creativity and innovation. With a commitment to employee growth and development, we offer unique opportunities to shape the future of premium spirits in a company that truly values its people.
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Contact Detail:

Beam Suntory Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Global Marketing Manager, Prestige: Scotch & Irish

✨Tip Number 1

Familiarise yourself with the latest trends in prestige spirits and luxury branding. Understanding the nuances of the Scotch and Irish markets will help you speak confidently about how you can contribute to the brand's growth.

✨Tip Number 2

Network with professionals in the spirits industry, especially those involved in marketing and innovation. Building relationships can provide valuable insights and potentially lead to referrals that could enhance your application.

✨Tip Number 3

Prepare to discuss specific examples of past projects where you've successfully driven brand growth or innovation. Highlighting your experience with complex projects will demonstrate your capability to manage the responsibilities of this role.

✨Tip Number 4

Showcase your creative thinking by developing a mock campaign or strategy for one of Suntory's brands. This proactive approach can set you apart and illustrate your understanding of their brand DNA and market positioning.

We think you need these skills to ace Global Marketing Manager, Prestige: Scotch & Irish

Strategic Marketing
Brand Development
Creative Leadership
Project Management
Consumer Insight Analysis
Collaboration Skills
Prestige Product Innovation
Interpersonal Communication
Budget Management
Multichannel Marketing
Attention to Detail
Networking and Relationship Building
Creative Concept Development
Adaptability in Unstructured Environments
Passion for Spirits and Luxury Brands

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in the spirits or luxury sectors. Emphasise your achievements in brand growth and innovation, as these are key aspects of the role.

Craft a Compelling Cover Letter: Your cover letter should reflect your passion for prestige brands and your understanding of the Scotch and Irish markets. Use specific examples from your past experiences to demonstrate how you can contribute to Suntory's vision.

Showcase Your Creative Thinking: In your application, include examples of past projects where you led creative initiatives. Highlight your ability to translate marketing strategies into successful campaigns, as this is crucial for the Global Marketing Manager role.

Highlight Collaboration Skills: Since the role requires strong collaboration with various teams, mention instances where you've successfully worked with cross-functional teams. This will show your ability to build relationships and drive projects forward in a complex environment.

How to prepare for a job interview at Beam Suntory

✨Showcase Your Creative Vision

As a Global Marketing Manager, you'll need to demonstrate your ability to drive prestige brand growth. Prepare examples of past projects where you successfully translated marketing strategies into creative executions that resonated with consumers.

✨Understand the Brand DNA

Familiarise yourself with Suntory's brands, especially Bowmore, Laphroaig, and Glen Garioch. Be ready to discuss how you would align your creative concepts with their unique positioning and customer expectations.

✨Highlight Collaborative Skills

This role requires strong collaboration with various teams. Prepare to share experiences where you've built successful relationships with cross-functional teams, particularly in managing complex projects with multiple stakeholders.

✨Demonstrate Project Management Expertise

Be ready to discuss your approach to project management, including how you plan tasks, manage budgets, and ensure deadlines are met. Highlight any tools or methodologies you use to keep projects on track.

Global Marketing Manager, Prestige: Scotch & Irish
Beam Suntory
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  • Global Marketing Manager, Prestige: Scotch & Irish

    London
    Full-Time
    43200 - 72000 £ / year (est.)

    Application deadline: 2027-05-26

  • B

    Beam Suntory

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