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- Tasks: Lead global brand strategy for Bowmore & Teachers, driving growth and innovation.
- Company: Join Suntory Global Spirits, a diverse and inclusive leader in the industry.
- Benefits: Competitive salary, career development, and a vibrant work culture.
- Why this job: Shape iconic brands and make a real impact in a dynamic environment.
- Qualifications: Extensive marketing experience with strong analytical and leadership skills.
- Other info: Collaborate with cross-functional teams and travel to key markets.
The predicted salary is between 72000 - 108000 £ per year.
At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world’s third largest leading premium spirits company … where each employee is treated like family and trusted with legacy. With our greatest assets – our premium spirits and our people – we’re driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.
Role Mission
Reporting to the Senior Director, Scotch & Irish Brands, the Global Brand Director for Bowmore & Teachers will be responsible for the development of the brands, shaping the long- term strategy and then partnering with local markets to execute brand plans that help deliver on both our short-term commercial goals and our long-term ambition.
Role Responsibilities
Leadership & Talent Development
- Lead development of global Marketing Manager and Senior Brand Managers
- Align local market marketing teams behind an ambitious, clear and relevant growth strategy
- Champion implementation and on-going development of \’Suntory Global Spirits Way of Marketing\'(Founders Way) across Brand House and markets
(Gemba) Insight
- Build deep understanding of key markets – including travel to markets to understand business and consumer dynamics
- Ensure application of cultural, competitor, category and consumer insights in brand strategy development and execution.
- Ensure we penetrate consumer behavior and business/brand data to go beyond the \’what\’ to really understand the \’why\’ and implications for future growth plans.
- Ensure close connection to industry trends and topics of interest
- Strong financial acumen including budget management/recommendations.
Brand Foundations & Stewardship
- Champion unique House-style ensuring Regional and in-market teams are trained and confident on what makes our spirits special and educating on the MBC philosophy
- Place the Brand’s timeless DNA at the heart of our brand strategies, ensuring plans and execution in market nurtures and strengthens equity.
- Lead identification, development and application of the brand’s distinctive ID and design codes to packaging and marketing communication platforms to build memory structure, standout along the consumer journey and brand saliency.
Strategy & Planning
- Play an active role, supporting the Marketing Snr.Dir and Brand House MD in creation of BH 12 Year strategies and 3 Year Strat Plans for Bowmore
- Support the development of focused innovation strategy and pipeline that strengths our DNA and delivers agreed brand/commercial objectives in market.
- Partner with pricing and rev man teams to define the right long-term pricing and strategy and partner with markets on how that can be executed
Experience Design & Delivery
- Play a leading role in the development and deployment of consumer centric, impactful and fully integrated brand experience platforms and programs focused on \’fewer, bigger\’ initiatives that will engage our consumers and excite our trade partners.
- Drive for \’brilliance in execution\’ with both strategic precision and an obsession for detail that starts with the drink experience and which is amplified through consumer programs that drive talkability and saliency.
- Ensure that we create a culture of learning and accountability through the tracking of programs and brand performance against clear KPI’s and reviews.
- Ensure marketing plans meet the requirements for financial year targets, including marketing spend on budget.
- Bring a bias for action and agility to the execution of the BH strategy and plans, ensuring that we respond appropriately to changing market and competitor dynamics.
Qualifications
Skills & Experience
- Extensive marketing experience with demonstrable brand leadership at a senior level
- Strong quantitative and qualitative analytical skills
- Ability to draw conclusions from data and extract meaningful insights to tell a story
- Excellent written and verbal communication skills
- Team player with collaborative style and a listen first approach
- Culturally sensitive, proven ability to build credibility and excel in a global environment
- Able to work well in a fast paced, cross-functional environment, and navigate ambiguity
- Able to manage multiple projects simultaneously and complete projects in a timely manner
- Track record of cross-functional team leadership and generating motivation/enthusiasm for break-through marketing
Key Relationships
- Reports to the Senior Director – Global Marketing of the Brand House.
- Leadership team members of the Brand House
- Cross functional leads and teams (e.g., Finance, Digital, Insights, Supply Chain/Operations)
- Local Markets
- External agencies
At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.
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Global Brand House - Brand Director Bowmore & Teachers employer: Beam Suntory
Contact Detail:
Beam Suntory Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Brand House - Brand Director Bowmore & Teachers
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brands thoroughly. Understand their values, recent campaigns, and market position. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it aligns with the brand's goals. Highlight your leadership skills and ability to drive growth, as these are key for a Brand Director role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Global Brand House - Brand Director Bowmore & Teachers
Some tips for your application 🫡
Show Your Passion for the Brand: When you're writing your application, let your enthusiasm for Bowmore and Teachers shine through. We want to see how much you care about the brands and how you can contribute to their growth. Share any personal experiences or connections you have with the products!
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience and skills that align with the role. We love seeing how your background fits into our mission and how you can help us achieve our goals.
Be Clear and Concise: While we appreciate creativity, clarity is key! Make sure your application is easy to read and straight to the point. Use bullet points where necessary and avoid jargon that might confuse us. We want to understand your story without any fluff!
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at Beam Suntory
✨Know Your Brands Inside Out
Before the interview, dive deep into Bowmore and Teachers. Understand their history, unique selling points, and current market positioning. This will not only show your passion but also help you articulate how you can contribute to their growth strategy.
✨Showcase Your Leadership Skills
Be prepared to discuss your experience in leading teams and developing talent. Share specific examples of how you've inspired and aligned teams around a common goal, especially in a fast-paced environment. Highlight your collaborative style and how it has driven successful outcomes.
✨Demonstrate Your Analytical Prowess
Since the role requires strong analytical skills, come ready with examples of how you've used data to inform brand strategies. Discuss how you've drawn insights from both quantitative and qualitative data to drive decision-making and shape marketing plans.
✨Emphasise Cultural Sensitivity
Given the global nature of the role, be ready to talk about your experiences working in diverse environments. Share how you've built credibility and adapted strategies to resonate with different markets, showcasing your understanding of cultural nuances.
