At a Glance
- Tasks: Lead exciting marketing projects for the iconic Laphroaig brand and drive its global visibility.
- Company: Join a renowned whisky brand with a rich heritage and innovative spirit.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Dynamic role with a focus on collaboration across diverse teams and markets.
- Why this job: Be part of a passionate team making Laphroaig unforgettable on a global scale.
- Qualifications: Experience in marketing, creativity, and strategic thinking are essential.
The predicted salary is between 36000 - 60000 £ per year.
We have an exciting opportunity for a confident and experienced Marketing Manager to work in the global brand team for Laphroaig – the iconic Islay single malt. The role is on a Fixed Term Contract to last at least 12 months, starting in March.
Reporting into the Global Brand Director Laphroaig and as a senior member of the Laphroaig team, you will be passionate, creative, strategic, and agile. You'll play a key role in ensuring Laphroaig is unforgettable – making it more visible and relevant to more people on more occasions, leading the single malt category in a return to growth.
The Marketing Manager leads on key brand projects, including comms and campaign toolkit development, partnerships, and overseeing the annual and 3-year planning cycles with our colleagues in our priority markets. More generally, the Marketing Manager supports the Global Brand Director to ensure project goals, timelines, and budgets are adhered to, as well as the smooth running of projects across external agencies, internal teams, and with key markets.
This role inspires our local market teams to execute against the strategic objectives and will continually identify opportunities to improve the quality of that execution. The Marketing Manager is the key day-to-day contact for Laphroaig across priority global markets, and will regularly work with the Digital, Insights, Finance, Innovation, Whisky Making, Prestige, and Distillery teams.
Role Responsibilities:- Support or lead on strategic Laphroaig projects – e.g. creative comms development, media planning guidance for market investment, reviews of our range architecture, pricing strategy, innovation strategy, serve strategy, advocacy programmes etc.
- Support performance analysis/management process for Scotch Portfolio to identify key issues/opportunities. Assess the 'what and why' and make recommendations on actions.
- Lead the 3-Year Growth Planning Process for Laphroaig.
- Ensure brilliant execution through the definition of brand experience guardrails and vision for the different market stages, and measurement of how it is implemented through a thorough review of local growth plans with Priority Brand/Market Combinations.
- Lead development of brand assets to enable excellent market execution of comms campaigns and the broader brand look.
Global Marketing Manager, Laphroaig Global Marketing Manager, Laphroaig Glasgow, GLG, GB Feb 4, 2026 employer: Beam Suntory
At Laphroaig, we pride ourselves on fostering a dynamic and inclusive work environment that encourages creativity and strategic thinking. As a Global Marketing Manager based in Glasgow, you will benefit from a collaborative culture that values innovation and offers ample opportunities for professional growth within the iconic whisky industry. Join us to be part of a passionate team dedicated to making Laphroaig a household name while enjoying the unique advantages of working in a vibrant city known for its rich heritage and community spirit.
StudySmarter Expert Advice🤫
We think this is how you could land Global Marketing Manager, Laphroaig Global Marketing Manager, Laphroaig Glasgow, GLG, GB Feb 4, 2026
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Beam Suntory and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Beam Suntory are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Beam Suntory on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Beam Suntory. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Marketing Manager, Laphroaig Global Marketing Manager, Laphroaig Glasgow, GLG, GB Feb 4, 2026
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Beam Suntory. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Beam Suntory:Show us that you’ve done your homework! In your application, briefly mention what you admire about Beam Suntory’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Beam Suntory
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Beam Suntory will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Beam Suntory, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
