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- Tasks: Lead exciting marketing projects for the iconic Laphroaig brand and drive its global visibility.
- Company: Join a renowned whisky brand with a rich heritage and innovative spirit.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Why this job: Be part of a passionate team making Laphroaig unforgettable on a global scale.
- Qualifications: Experience in marketing, creativity, and strategic thinking are essential.
- Other info: Dynamic role with a focus on collaboration across diverse teams and markets.
The predicted salary is between 36000 - 60000 £ per year.
We have an exciting opportunity for a confident and experienced Marketing Manager to work in the global brand team for Laphroaig – the iconic Islay single malt. The role is on a Fixed Term Contract to last at least 12 months, starting in March.
Reporting into the Global Brand Director Laphroaig and as a senior member of the Laphroaig team, you will be passionate, creative, strategic, and agile. You'll play a key role in ensuring Laphroaig is unforgettable – making it more visible and relevant to more people on more occasions, leading the single malt category in a return to growth.
The Marketing Manager leads on key brand projects, including comms and campaign toolkit development, partnerships, and overseeing the annual and 3-year planning cycles with our colleagues in our priority markets. More generally, the Marketing Manager supports the Global Brand Director to ensure project goals, timelines, and budgets are adhered to, as well as the smooth running of projects across external agencies, internal teams, and with key markets.
This role inspires our local market teams to execute against the strategic objectives and will continually identify opportunities to improve the quality of that execution. The Marketing Manager is the key day-to-day contact for Laphroaig across priority global markets, and will regularly work with the Digital, Insights, Finance, Innovation, Whisky Making, Prestige, and Distillery teams.
Role Responsibilities:- Support or lead on strategic Laphroaig projects – e.g. creative comms development, media planning guidance for market investment, reviews of our range architecture, pricing strategy, innovation strategy, serve strategy, advocacy programmes etc.
- Support performance analysis/management process for Scotch Portfolio to identify key issues/opportunities. Assess the 'what and why' and make recommendations on actions.
- Lead the 3-Year Growth Planning Process for Laphroaig.
- Ensure brilliant execution through the definition of brand experience guardrails and vision for the different market stages, and measurement of how it is implemented through a thorough review of local growth plans with Priority Brand/Market Combinations.
- Lead development of brand assets to enable excellent market execution of comms campaigns and the broader brand look.
Global Marketing Manager, Laphroaig Global Marketing Manager, Laphroaig Glasgow, GLG, GB Feb 4, 2026 employer: Beam Suntory
Contact Detail:
Beam Suntory Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Marketing Manager, Laphroaig Global Marketing Manager, Laphroaig Glasgow, GLG, GB Feb 4, 2026
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Laphroaig or similar brands. Attend events, join relevant online groups, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for whisky! When you get the chance to chat with potential employers, make sure to express your love for Laphroaig and the single malt category. Share your ideas on how to make the brand more visible and relevant – it’ll show you’re not just another candidate, but someone who truly cares.
✨Tip Number 3
Prepare for interviews by diving deep into Laphroaig’s history and current marketing strategies. Be ready to discuss how you can contribute to their growth plans and improve execution in key markets. Tailor your responses to reflect the brand’s values and goals – it’ll make you stand out!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team. Keep an eye on our careers page for updates and new opportunities!
We think you need these skills to ace Global Marketing Manager, Laphroaig Global Marketing Manager, Laphroaig Glasgow, GLG, GB Feb 4, 2026
Some tips for your application 🫡
Show Your Passion for Laphroaig: When you're writing your application, let your love for Laphroaig shine through! Share why this iconic Islay single malt speaks to you and how your passion aligns with our mission to make it unforgettable.
Be Creative and Strategic: We want to see your creative side! Use your application to showcase your strategic thinking. Highlight any past experiences where you've led successful marketing projects or campaigns that made a real impact.
Tailor Your Application: Make sure to tailor your CV and cover letter to the role. Use keywords from the job description and demonstrate how your skills and experiences match what we're looking for in a Global Marketing Manager.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Beam Suntory
✨Know Your Brand Inside Out
Before the interview, dive deep into Laphroaig's history, values, and current marketing strategies. Familiarise yourself with their recent campaigns and how they position themselves in the market. This will not only show your passion for the brand but also help you discuss how you can contribute to its growth.
✨Showcase Your Strategic Thinking
Prepare examples of past projects where you've led strategic initiatives or campaigns. Be ready to discuss your thought process, the challenges you faced, and the results achieved. This will demonstrate your ability to think creatively and strategically, which is crucial for the role.
✨Be Ready to Discuss Collaboration
As a Global Marketing Manager, you'll work with various teams. Think of instances where you've successfully collaborated with different departments or external agencies. Highlight your communication skills and how you inspire others to achieve common goals.
✨Prepare Questions That Matter
At the end of the interview, have insightful questions ready about Laphroaig's future plans, market challenges, or team dynamics. This shows your genuine interest in the role and helps you assess if the company culture aligns with your values.
