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- Tasks: Lead global marketing projects for the iconic Laphroaig brand and drive its growth.
- Company: Join Suntory Global Spirits, a leader in premium spirits with a diverse and inclusive culture.
- Benefits: Competitive salary, potential relocation support, and a chance to work with a passionate team.
- Why this job: Be part of an iconic brand's journey and make a real impact in the spirits industry.
- Qualifications: 7+ years in brand management or marketing, with strong leadership and analytical skills.
- Other info: Opportunity for career growth in a dynamic, creative environment.
The predicted salary is between 36000 - 60000 £ per year.
We have an exciting opportunity for a confident and experienced Marketing Manager to work in the global brand team for Laphroaig – the iconic Islay single malt. The role is on a Fixed Term Contract to last at least 12 months, starting in March 2026.
Reporting into the Global Brand Director Laphroaig and as a senior member of the Laphroaig team, you will be passionate, creative, strategic, and agile. You’ll play a key role in ensuring Laphroaig is unforgettable – making it more visible and relevant to more people on more occasions, leading the single malt category in a return to growth.
The Marketing Manager leads on key brand projects, including comms and campaign toolkit development, partnerships, and overseeing the annual and 3yr planning cycles with our colleagues in our priority markets. More generally, the Marketing Manager supports the Global Brand Director to ensure project goals, timelines, and budgets are adhered to, as well as the smooth running of projects across external agencies, internal teams, and with key markets. This role inspires our local market teams to execute against the strategic objectives and will continually identify opportunities to improve the quality of that execution.
The Marketing Manager is the key day-to-day contact for Laphroaig across priority global markets, and will regularly work with the Digital, Insights, Finance, Innovation, Whisky Making, Prestige, and Distillery teams.
Role Responsibilities- Support or lead on strategic Laphroaig projects – e.g. creative comms development, media planning guidance for market investment, reviews of our range architecture, pricing strategy, innovation strategy, serve strategy, advocacy programmes etc.
- Support performance analysis/management process for Scotch Portfolio to identify key issues/opportunities. Assess the ‘what and why’ and make recommendations on actions.
- Lead the 3YR Growth Planning Process for Laphroaig. Ensure brilliant execution through the definition of brand experience guardrails and vision for the different market stages, and measurement of how it is implemented through a thorough review of local growth plans with Priority Brand/Market Combinations.
- Lead development of brand assets to enable excellent market execution of comms campaigns and the broader brand look & feel. Oversee the production of the Brand Experience Playbook, ensuring execution guidance to markets and partner agencies is clear, easily-understood, and actionable.
- Ensure the brand is making best use of its industry-leading Friends of Laphroaig membership programme – recruiting more members, and using it to build the total brand, not just as a route for selling DTC.
- Regular analysis of brand performance to identify key issues/opportunities. Assess the ‘what’ and the ‘why’ and make recommendations for action.
- Scotch & Irish Brand House team members
- Marketing and commercial colleagues in priority markets across the globe
- Senior manager stakeholders
- Digital
- Insights
- Finance
- Innovation
- Whisky Making
- Prestige
- Distillery
- External agencies: creative, media, design, PR
- 7+ Years brand management, marketing or creative agency experience
- Creative and innovative problem-solving skills
- Proven experience in managing complex projects and influencing senior stakeholders
- Track record of cross-functional team leadership
- Experience working with Finance team (and an understanding of P&L dynamics)
- Additional experience desired:
- Experience translating brand strategy into creative communications
- International experience
- Strong business acumen and analytical skills
- Experience within premium/luxury spirits advantageous
- Strong interpersonal skills – ability to build excellent working relationships and work in teams
- Can take a strategic approach while managing multiple projects
- Capable of constructive challenge and influencing the thinking of senior stakeholders
- Good analytical skills – can analyse data, pull out insight and implications, and suggest action
- Self-starter, proactive, and motivated – able to work autonomously
- Comfortable travelling where required – up to 15% of time
Global Marketing Manager, Laphroaig in Glasgow employer: Beam Suntory
Contact Detail:
Beam Suntory Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Marketing Manager, Laphroaig in Glasgow
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Laphroaig or similar brands. Attend events, join online forums, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you get the chance to meet with potential employers, bring along examples of your past work that highlight your innovative thinking and strategic approach. This is your time to shine and demonstrate how you can make Laphroaig unforgettable.
✨Tip Number 3
Be prepared for the interview! Research Laphroaig’s brand history, current market position, and recent campaigns. Think about how your skills align with their goals and be ready to discuss how you can contribute to their growth. Confidence is key!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Laphroaig team. Don’t miss out on this opportunity!
We think you need these skills to ace Global Marketing Manager, Laphroaig in Glasgow
Some tips for your application 🫡
Show Your Passion for Laphroaig: When writing your application, let your love for Laphroaig shine through! Share why this iconic Islay single malt speaks to you and how your passion aligns with our mission to make it unforgettable.
Be Creative and Strategic: We’re looking for someone who can think outside the box. Use your application to showcase your creative problem-solving skills and strategic mindset. Give examples of how you've led successful marketing projects in the past!
Highlight Your Experience: Make sure to detail your 7+ years of brand management or marketing experience. We want to see how your background has prepared you for this role, especially in managing complex projects and influencing stakeholders.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity with the Laphroaig team.
How to prepare for a job interview at Beam Suntory
✨Know Your Brand Inside Out
Before the interview, dive deep into Laphroaig's history, values, and current market position. Understand their unique selling points and recent campaigns. This will not only show your passion for the brand but also help you discuss how you can contribute to its growth.
✨Showcase Your Strategic Thinking
Prepare examples of how you've successfully led marketing projects in the past. Be ready to discuss your approach to strategic planning, especially in relation to brand experience and market execution. Highlight your ability to analyse performance and make data-driven recommendations.
✨Demonstrate Cross-Functional Collaboration
Since this role involves working with various teams, come prepared with stories that illustrate your experience in cross-functional collaboration. Talk about how you've influenced senior stakeholders and navigated complex projects, ensuring everyone is aligned towards common goals.
✨Be Ready to Discuss Innovation
Laphroaig is looking for someone who can drive innovation within the brand. Think of creative ideas or strategies you've implemented in previous roles that could apply to Laphroaig. Show your enthusiasm for pushing boundaries and making the brand more relevant to diverse audiences.
