Insights Senior Manager, Scotch and Irish in Glasgow

Insights Senior Manager, Scotch and Irish

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world\'s third largest leading premium spirits company where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we\'re driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

This individual has the opportunity to be a key part of driving and shaping our business in a highly attractive and competitive Scotch and Irish and Prestige category. They will build a strong network across the organization, from insights, innovation, R&D, marketing and sales, and work closely together with cross-functional counterparts globally as well as a strong opportunity to create demand for our beautiful & challenger brands in key markets.

Role Responsibilities

Mission: The Senior Manager, Global Scotch, and Irish Insights, owns category, market, consumer, and brand insights development for global brand and category deployment. This role requires oversight for a diverse brand portfolio with priority on Laphroaig and Bowmore and will cover the critical geographies for Scotch and Irish. This requires a depth of understanding of consumer targets, brand building and innovation particularly in the whiskey and prestige category. It also requires strong partnership with stakeholders (both Brand and Commercial) to ensure we generate demand for our Scotch business and Prestige in general. In addition, this role is the right-hand lead of the Senior Director for Scotch and Irish when it comes to Prestige brand development.

The Senior Manager will be a strong individual contributor overseeing insights and market understanding globally for the Scotch and Irish house/ Prestige category. This Senior Manager will report to the Senior Global Insights Director of Scotch and Irish/ House of Suntory, Prestige and Capabilities.

The Senior Manager will be a key architect in defining learning plans designed for identifying, developing and integrating consumer and brand insights at the Brand House to drive marketplace success. This strategic role will partner with the house and key geographies to drive consumer-centric decision making, drive excellence in execution, and enable adaptation/scaling of global brand strategies in local/ regional markets. The Senior Manager will be required to define business growth opportunities and enable excellence in communication strategy, consumer targeting, innovation delivery and brand execution that markets can utilize to drive growth.

The core of the role is having full accountability for primary research; however, the Senior Manager will also own ensuring the incorporation of insights from a variety of external and internal information sources to develop insights that provide a competitive advantage for Beam Suntory and enable share growth for the Scotch and Irish global brand house.

Qualifications

Qualifications & Experience:

• Strong leadership experience and people management skills
• High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible impact on the organization
• Demonstrated ability to work effectively with a cross functional team, agency and suppliers
• Experience setting, aligning, and delivering an insights agenda / learning plan and accountability, and ability to ensure agenda is delivered with excellence.
• Excellent written and verbal communication skills – experienced and comfortable communicating, influencing, and aligning executive-level management
• High skills in story-telling – succinct and impactful style
• Demonstrated Flexibility and self-direction to work/lead autonomously
• Team player with ability to work well in a fast paced, unstructured entrepreneurial environment
• Highly adaptable, works well in an environment of change
• Manage multiple projects/brands/direct-reports simultaneously and deliver work with excellence
• Lead qualitative and quantitative custom research projects throughout all stages including design, execution, analysis, and recommendation
• Experience with range of research methodologies; concept testing, advertising, vis-id/packaging, positioning, consumer segmentation/demand spaces etc.
• Experience developing, aligning, and owning a team research budget.
• Resourceful and fiscally-minded to leverage previous custom research and other internal resources to inform POV on brand strategy and guide business decisions
• Experience with syndicated sources (e.g. Nielsen, IRI, Panel data, MRI etc.) and ability to generate category or brand insights and to form recommendations
• Strong analytical skills and demonstrated ability to draw conclusions and extract meaningful insights from data

Qualifications:

• Relevant Bachelor’s degree required – Master’s degree a plus
• Minimum 8-10 years of custom insight/research experience
• Extensive Client-side experience in leading CPG companies a must, Alc-Bev an advantage
• Experience leading qualitative and quantitative research methodologies and suppliers with a broad range of research techniques (including new to the world approaches)
• Experience leading custom research across a variety of methodologies and business applications
• Demonstrated experience in collaborating with cross functional teams as well as the wider insights community

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.