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- Tasks: Lead account-based marketing strategies and drive engagement with key clients.
- Company: Beacon, a top decision-support platform in life sciences.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact in the pharmaceutical industry and help bring better medicines to market.
- Qualifications: Experience in marketing strategy and strong collaboration skills.
- Other info: Join a dynamic team with a focus on innovation and client success.
The predicted salary is between 36000 - 60000 £ per year.
Company Description
Beacon is a leading decision-support platform for developers of complex therapeutics, offering proprietary ontologies and highly accurate life sciences data. We empower customers with comprehensive insights into the drug development and trial landscape, ensuring confident and informed decision-making. With over 300 clients worldwide, including 24 of the top 25 pharmaceutical companies, we play a key role in helping bring better medicines to market, faster.
Role Description
To support our continued growth and maximise value across our expanding enterprise client base, we are seeking an ambitious, self-driven marketing professional to lead our account-based marketing strategy. This role will focus on driving deeper engagement, identifying growth opportunities, and partnering closely with sales to deliver impact across our largest accounts. Reporting to the Director of Marketing, this Account Based Marketing role will be instrumental in developing Beacon’s marketing approach to our key accounts, supporting upsell and cross sell campaigns, developing an event programme, delivering product message, collaborating with Customer Success and support sales with collateral and content. This role will not have direct reports, however, the person will manage cross-functional teams to accomplish objectives.
Responsibilities:
- Lead account-based marketing strategies for key accounts, clearly articulating Beacon’s value proposition to support client needs and sales objectives.
- Act as the voice of key accounts within marketing, building strong persona insight and creating assets such as case studies and testimonials.
- Partner closely with Sales and Customer Success teams to deliver aligned account plans that drive engagement and growth.
Senior Marketing Executive employer: Beacon
Contact Detail:
Beacon Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. We can’t stress enough how important it is to make connections that could lead to job opportunities.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight how you can drive engagement and growth, just like in the role description.
✨Tip Number 3
Showcase your skills through personal projects or case studies. We love seeing real examples of how you’ve tackled marketing challenges, especially if they align with account-based strategies!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals who want to make an impact in the marketing world.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Executive role. Highlight your experience in account-based marketing and any relevant achievements that showcase your ability to drive engagement and growth.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing and how your skills align with Beacon's mission. Don’t forget to mention specific examples of how you've successfully collaborated with sales teams in the past.
Showcase Your Strategic Thinking: In your application, demonstrate your strategic thinking skills. Discuss how you've developed and executed marketing strategies in previous roles, especially those that involved cross-functional collaboration and account management.
Apply Through Our Website: We encourage you to apply through our website for the best chance of success. It’s the easiest way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Beacon
✨Know Your Stuff
Before the interview, dive deep into Beacon's mission and values. Understand their decision-support platform and how it impacts the drug development landscape. This knowledge will help you articulate how your marketing strategies can align with their goals.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your success in account-based marketing. Highlight campaigns you've led, how you engaged with sales teams, and any measurable outcomes. This will show them you have the hands-on experience they’re looking for.
✨Be a Team Player
Since this role involves managing cross-functional teams, be ready to discuss how you’ve collaborated with different departments in the past. Share stories that illustrate your ability to work well with sales and customer success teams to achieve common goals.
✨Ask Insightful Questions
Prepare thoughtful questions about Beacon’s current marketing strategies and future goals. This not only shows your interest in the role but also gives you a chance to demonstrate your strategic thinking and how you can contribute to their success.
