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- Tasks: Lead marketing, communications, and events to boost Beachborough School's visibility and reputation.
- Company: Beachborough School is a prestigious independent school focused on excellence in education.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and community engagement.
- Other info: Flexibility for occasional evening or weekend events is required.
- Why this job: Make a real impact on the school's image while working with a passionate team.
- Qualifications: Experience in marketing, communications, and event management is essential.
The predicted salary is between 36000 - 60000 £ per year.
Marketing and External Relations Manager
Marketing and External Relations Manager
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We\’re seeking to appoint a Marketing and External Relations Manager to develop, lead, and manage all marketing, communications, alumni relations, and external engagement activities across the school. This role is integral to maintaining and enhancing the reputation and visibility of Beachborough School both locally and nationally. The post holder will be responsible for creating, planning, and project managing a range of marketing materials, events, campaigns, and development initiatives. These will be aimed at current and prospective parents, the local and wider community, alumni, and the media, across both print and digital platforms. The Marketing and External Relations Manager will report directly to the Head and work closely with the Registrar. The role requires strong experience in marketing and communications, a strategic mindset, and an appreciation for the values and aims of independent education.
Key Responsibilities:
1. Strategic Marketing and Branding:
• Lead the development, delivery, and ongoing refinement of a clear and effective marketing and communications strategy aligned with the school’s aims and admissions targets.
• Manage the marketing and events budget, ensuring value for money and effective use of resources.
• Identify opportunities for raising the school’s profile and reputation through strategic partnerships, campaigns, and PR.
• Monitor and analyse marketing data and metrics to evaluate performance and inform future strategy.
2. Digital and Print Communications:
• Oversee the development and maintenance of all digital marketing platforms including the school website, social media channels, and newsletters.
• Ensure the School’s brand is consistently applied across all marketing, promotional, and communication materials.
• Ensure the production of high-quality and timely marketing materials, including the Yearbook, “The Beachburian,” and all parent and alumni communications.
• Manage the development of photo and video content to support storytelling and promote school life.
• Lead on external communications including press releases, advertising, and promotional opportunities.
3. Events Management:
• Plan and manage all outward-facing school events in collaboration with relevant staff and external stakeholders.
• Work closely with the Beachborough Friends to support, coordinate, and promote community and fundraising events such as the Christmas Bazaar, Fireworks Night, Summer Camp Out, and other key school events.
• Attend and provide marketing support for major school functions such as the Equestrian Event, Sports Day, and Triathlon, including occasional evening or weekend work.
4. Alumni and Community Engagement:
• Establish and lead a comprehensive alumni programme to maintain strong connections with former pupils and families.
• Plan and coordinate alumni communications, events, and campaigns, maintaining an accurate alumni database.
• Develop initiatives that foster long-term engagement and support from the alumni community.
5. Development and External Relations:
• Support the Head and Governors in developing and delivering development projects and campaigns, including fundraising initiatives and community partnerships.
• Identify and build relationships with local businesses, media, and other external organisations to support school promotion and partnerships.
6. Leadership and Operational Responsibilities:
• Line manage the Marketing & Admissions Officer, overseeing workload and development.
• Work closely with the Registrar to ensure a joined-up approach between Marketing and Admissions.
• Attend regular strategy and liaison meetings with the Head and Registrar.
• Review and update the School’s Marketing Policy and brand guidelines as needed.
• Report to the Governors’ Marketing and Admissions Committee
7. Administrative and General Support:
• Provide occasional reception and front-of-house support during school holidays as required.
• Undertake any reasonable tasks as directed by the Head or Bursar.
The above list of duties is for guidance only, is not exhaustive and should not be considered a complete statement of duties. The job holder may be required to undertake any other reasonable task as requested by the Bursar or Head. Furthermore, for Beachborough to remain at the forefront of ‘best practice’, new responsibilities may be added in the future following discussion with the post holder.
Person Specification
1.Qualifications
• Relevant professional qualification i.e., Chartered Institute of Marketing qualification or AMCIS Certificate in Admissions / School Marketing
2.Experience
• Professional experience in a relevant role (administrative / marketing / sales / customer service)
• Public Relations and Event Management experience
• Proven customer service skill
• Proven experience in marketing, communications, and events – preferably within an independent school or educational environment.
• Strong project management skills and attention to detail.
• Experience of working with designers and printers
3.Knowledge and Understanding
• Confident in handling a busy pressurized workload
• Strong leadership skills
• Excellent administrative skills
• Excellent IT skills
• An ability to ‘think on your feet’
• Understanding of the principles of marketing
• A strong understanding of the aims and ethos of independent education.
• Supportive of / experience of independent Schools and the School ethos, visions and aims.
• Ability to effectively solve problems and make decisions.
• Creative, proactive, and able to work collaboratively across departments.
• Ability to manage own time effectively and demonstrate initiative including establishing priorities
• Ability to build relationships and confident in social situations and make other feel at ease.
• Ability to manage external suppliers / contractors
• Commitment to high standard of customer service
• Excellent written and verbal communication
• Good attention to detail and an ability to deliver consistent quality and reliability through methodical approach to work.
• Flexible and willing to attend occasional evening/weekend events.
• Full clean driving licence
For more information on this role, please visit our website, here: https://www.beachborough.com/contact-us/vacancies/
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing, Public Relations, and Writing/Editing
-
Industries
Primary and Secondary Education
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Marketing and External Relations Manager employer: Beachborough School
Contact Detail:
Beachborough School Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and External Relations Manager
✨Tip Number 1
Familiarise yourself with Beachborough School's values and ethos. Understanding the school's mission will help you align your marketing strategies with their goals, making you a more attractive candidate.
✨Tip Number 2
Network with current or former employees of Beachborough School. Engaging with them can provide valuable insights into the school culture and expectations, which can be beneficial during interviews.
✨Tip Number 3
Showcase your experience in managing successful marketing campaigns, especially in educational settings. Be prepared to discuss specific examples that demonstrate your strategic mindset and project management skills.
✨Tip Number 4
Prepare to discuss how you would enhance the school's visibility through digital platforms. Given the emphasis on digital communications, having innovative ideas ready will set you apart from other candidates.
We think you need these skills to ace Marketing and External Relations Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, communications, and event management. Use specific examples that demonstrate your strategic mindset and understanding of independent education.
Craft a Compelling Cover Letter: Write a cover letter that clearly outlines your passion for the role and how your skills align with the responsibilities listed in the job description. Mention your experience with digital and print communications, as well as any successful campaigns you've led.
Showcase Your Achievements: In both your CV and cover letter, include quantifiable achievements from previous roles. For instance, if you increased engagement on social media or successfully managed a significant event, provide numbers to back it up.
Proofread and Edit: Before submitting your application, thoroughly proofread your documents. Check for spelling and grammatical errors, and ensure that your writing is clear and professional. A polished application reflects your attention to detail.
How to prepare for a job interview at Beachborough School
✨Showcase Your Strategic Mindset
As a Marketing and External Relations Manager, you'll need to demonstrate your ability to develop and implement effective marketing strategies. Prepare examples of past campaigns you've led, focusing on how you aligned them with organisational goals and measured their success.
✨Highlight Your Communication Skills
This role requires excellent written and verbal communication skills. Be ready to discuss how you've crafted compelling messages for different audiences, whether through press releases, newsletters, or social media. Consider bringing samples of your work to showcase your abilities.
✨Demonstrate Event Management Experience
Since the position involves planning and managing events, share specific examples of events you've organised. Discuss your role in coordinating logistics, engaging stakeholders, and ensuring successful outcomes. Highlight any challenges you faced and how you overcame them.
✨Understand the School's Values
Familiarise yourself with Beachborough School's ethos and values. During the interview, express your alignment with these principles and how they influence your approach to marketing and community engagement. This will show your genuine interest in the role and the institution.