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- Tasks: Craft engaging copy and drive PR initiatives to boost brand presence.
- Company: Join a family-owned retail business known for quality products and ethical values.
- Benefits: Enjoy a creative work environment with opportunities for growth and collaboration.
- Why this job: Shape the brand's story and make an impact in a supportive team culture.
- Qualifications: Strong writing skills and a passion for PR; experience is a plus but not required.
- Other info: Perfect for those looking to kickstart their career in marketing and communications.
The predicted salary is between 28800 - 42000 £ per year.
Overview A client in the retail sector is seeking a talented PR & Copywriting Executive to join their marketing team. Reporting to the Head of Marketing, this role offers an opportunity to shape the brand\’s public relations strategy and create engaging copy across various channels. The client is a family-owned business with a strong ethical ethos, known for delivering quality products and excellent customer service. They are now looking to grow their reputation further by enhancing their PR efforts and storytelling capabilities. Job Purpose As a PR & Copywriting Executive, you will be responsible for crafting high-quality, engaging copy and driving effective PR initiatives to strengthen the brand\’s presence. This role involves building relationships with key media contacts, responding to press enquiries, and managing both traditional and digital PR efforts. With a flair for storytelling and a deep understanding of audience needs, you will also collaborate with the wider marketing team to develop content for campaigns, product launches, and brand activities. Main Responsibilities PR Strategy and Execution: Build and maintain relationships with key members of the press. Support the implementation of the PR strategy in collaboration with the marketing team. Research, write, and distribute press releases, and handle media enquiries. Drive …
PR & Copywriting Executive employer: Be Technology Careers
Contact Detail:
Be Technology Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR & Copywriting Executive
✨Tip Number 1
Familiarize yourself with the brand's values and ethical ethos. Understanding their mission will help you align your PR strategies and copywriting style with what they stand for, making you a more attractive candidate.
✨Tip Number 2
Research current trends in both traditional and digital PR. Being knowledgeable about the latest tools and techniques will demonstrate your proactive approach and readiness to drive their PR initiatives forward.
✨Tip Number 3
Network with professionals in the retail sector and PR industry. Building relationships with key media contacts can give you insights into the role and may even lead to referrals or recommendations.
✨Tip Number 4
Prepare examples of your previous work that showcase your storytelling abilities and successful PR campaigns. Being able to discuss specific results will highlight your skills and experience during interviews.
We think you need these skills to ace PR & Copywriting Executive
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to understand the brand's values and ethical ethos. This will help you tailor your application to reflect their commitment to quality and customer service.
Showcase Your Writing Skills: Include samples of your copywriting in your application. Highlight pieces that demonstrate your storytelling ability and engagement with different audiences, as this is crucial for the role.
Highlight PR Experience: Make sure to detail any previous experience you have in public relations. Discuss specific campaigns you've worked on, media relationships you've built, and how you've contributed to a brand's presence.
Tailor Your Cover Letter: Craft a personalized cover letter that addresses the specific requirements of the job. Mention how your skills align with their needs and express your enthusiasm for contributing to their PR strategy.
How to prepare for a job interview at Be Technology Careers
✨Showcase Your Storytelling Skills
As a PR & Copywriting Executive, storytelling is key. Prepare examples of how you've crafted compelling narratives in your previous roles. Be ready to discuss the impact these stories had on brand perception or customer engagement.
✨Research the Company and Its Values
Understand the family-owned business's ethical ethos and how it influences their marketing strategies. This knowledge will help you align your answers with their values and demonstrate your genuine interest in the role.
✨Prepare for Media Relationship Questions
Expect questions about your experience in building media relationships. Think of specific instances where you successfully engaged with journalists or managed press inquiries, and be prepared to share those stories.
✨Highlight Your Digital PR Experience
Since the role involves transitioning to digital PR, be ready to discuss your experience with online platforms and tools. Share examples of successful digital campaigns you've worked on and how they enhanced brand visibility.
