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- Tasks: Lead performance marketing strategies and campaigns to boost growth and customer retention.
- Company: Join a major player in the Ed-Tech space focused on innovative marketing solutions.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and technical skill development.
- Why this job: Make a real impact by optimizing marketing efforts and driving valuable interactions.
- Qualifications: Looking for technically skilled and creative individuals with experience in digital advertising and analytics.
- Other info: Collaborate cross-functionally to create engaging multimedia marketing materials.
The predicted salary is between 36000 - 60000 £ per year.
be:technology is thrilled to partner with such a big player within the Ed-Tech space in search of their next Performance Marketing Manager! Their marketing team plays a crucial role in achieving growth and customer retention leading to valuable interactions. We are looking for a technically skilled and creative Performance Marketing Manager to join their team and help optimise marketing efforts! Key Responsibilities: Plan, execute, and measure performance-based marketing strategies and campaigns, tailoring them to different target audiences and optimising based on performance data. Create and manage paid digital advertising and retargeting campaigns across a range of platforms, including Google Ads, Microsoft Bing Ads, Meta, and LinkedIn, aiming to drive down CPA (Cost Per Acquisition) and maximise ROAS (Return on Ad Spend). Analyse campaign performance against KPIs, using tools such as Google Analytics. Use data-driven decision-making to improve campaign performance, employing tactics such as A/B testing, UX enhancements, UTM tracking, personalisation, retargeting, heatmaps, and Hotjar recordings. Develop and implement technical and content-driven SEO strategies to improve organic search rankings and drive traffic. Work cross-functionally to create multimedia marketing materials, including success stories, advertorials, website content, video content briefs, and product launch campai…
Performance Marketing Manager employer: Be Technology Careers
Contact Detail:
Be Technology Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in performance marketing, especially in the Ed-Tech sector. Understanding the unique challenges and opportunities in this space will help you tailor your approach and demonstrate your expertise during the interview.
✨Tip Number 2
Showcase your experience with data analysis tools like Google Analytics. Be prepared to discuss specific campaigns you've managed, focusing on how you used data to drive decisions and improve performance metrics.
✨Tip Number 3
Highlight your technical skills in managing paid digital advertising across various platforms. If you have certifications in Google Ads or similar, make sure to mention them as they can set you apart from other candidates.
✨Tip Number 4
Prepare examples of successful A/B tests or UX enhancements you've implemented in past roles. Being able to discuss real-world applications of these strategies will demonstrate your hands-on experience and problem-solving abilities.
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Performance Marketing Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with them.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience with performance-based marketing strategies, digital advertising platforms, and data analysis tools like Google Analytics. Provide specific examples of successful campaigns you've managed.
Showcase Technical Skills: Since the role requires technical skills, mention any relevant certifications or training you have in areas such as SEO, A/B testing, and campaign optimization. This will demonstrate your capability to handle the technical aspects of the job.
Craft a Compelling Cover Letter: Write a personalized cover letter that reflects your passion for the Ed-Tech industry and your understanding of the company's mission. Use this opportunity to explain why you're the perfect fit for the Performance Marketing Manager role.
How to prepare for a job interview at Be Technology Careers
✨Showcase Your Technical Skills
Be prepared to discuss your experience with performance marketing tools and platforms like Google Ads, Microsoft Bing Ads, and Meta. Highlight specific campaigns you've managed and the results achieved, focusing on metrics like CPA and ROAS.
✨Demonstrate Data-Driven Decision Making
Prepare examples of how you've used data analytics to optimize marketing strategies. Discuss your familiarity with tools like Google Analytics and how you've implemented A/B testing or UX enhancements to improve campaign performance.
✨Highlight Your Creative Side
While technical skills are crucial, creativity is equally important in performance marketing. Share instances where you've developed innovative marketing materials or strategies that led to successful outcomes.
✨Understand the Ed-Tech Landscape
Research the company and its position within the Ed-Tech space. Be ready to discuss trends in the industry and how they might impact performance marketing strategies, showing that you are not only technically skilled but also knowledgeable about the market.
