At a Glance
- Tasks: Lead marketing and communications strategy to modernise brand and customer experience.
- Company: Established financial services organisation in Glasgow with a focus on transformation.
- Benefits: Salary up to £42,000, hybrid working, strong pension scheme, and exciting projects.
- Other info: Collaborative team environment with opportunities for professional growth.
- Why this job: Make a real impact by shaping a digital-first future and driving change.
- Qualifications: Experience in marketing, communications, or digital roles with strong storytelling skills.
The predicted salary is between 34650 - 42350 £ per year.
We're supporting an established financial services organisation in Glasgow as they embark on an ambitious transformation journey.
Offering hybrid working and a salary of up to £42,000, this is an exciting opportunity to take ownership of marketing, communications and brand strategy while helping shape a more modern, customer-focused and digital-first future.
This isn't a role where you'll simply maintain what's already in place.
The organisation is looking for someone who can take a fresh look at the brand, customer experience and digital presence and help define what comes next.
They know they want to evolve.
They know they want to become more digital-first.
They know their website, communications, digital platforms and customer experience need to feel more modern, engaging and relevant.
What they're looking for is someone with the vision, creativity and commercial awareness to help make that happen.
You'll have the opportunity to shape the roadmap, influence business decisions and lead a wide-ranging refresh across brand, communications and digital channels.
From overhauling the website and modernising customer communications to refreshing marketing collateral and supporting the future development of digital and mobile platforms, you'll play a key role in driving change across the organisation.
- What You'll Be Doing
- Leading the organisation's marketing and communications strategy
- Evolving and strengthening the brand across all customer touchpoints
- Driving the redevelopment and ongoing optimisation of the website
- Reviewing and modernising customer communications and content across multiple channels
- Refreshing marketing materials, brand assets and customer-facing collateral
- Supporting the development of digital platforms and mobile experiences
- Delivering campaigns that drive engagement, growth and customer retention
- Using customer insight, analytics and market trends to shape activity and future strategy
- Managing agency and supplier relationships where required
- Working closely with stakeholders across the business to influence and deliver change
About You
- Experienced in marketing, communications, brand or digital-focused roles
- Comfortable operating at both strategic and hands-on level
- Experienced in website, brand or digital transformation projects
- A strong communicator with excellent content creation and storytelling skills
- Commercially minded, creative and driven by results
- Data-led and confident using insight to inform decisions
- Someone who enjoys challenging the status quo and bringing fresh ideas to the table
This is a rare opportunity to make a genuine impact.
The organisation knows where it wants to get to, but it's looking for someone to help shape the journey.
You'll join a collaborative and supportive team, work on a range of exciting transformation projects, and gain fantastic exposure across brand, digital and communications.
Alongside a salary of up to £42,000, there's a strong benefits package, including an excellent pension scheme.
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Marketing and Communications Lead in Glasgow employer: Be-Resourcing
Join a highly regarded fund manager in Edinburgh, where you will thrive in a collaborative environment that values quality and teamwork. As a Performance Analyst, you'll benefit from a strong focus on employee growth, with opportunities to engage with various stakeholders and enhance your analytical skills. The hybrid working model allows for flexibility while being part of a respected investment community, making it an ideal place for meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Communications Lead in Glasgow
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Be-Resourcing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Be-Resourcing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Be-Resourcing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Be-Resourcing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing and Communications Lead in Glasgow
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Be-Resourcing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Be-Resourcing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Be-Resourcing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Be-Resourcing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Be-Resourcing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Be-Resourcing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
