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- Tasks: Lead revenue-driven marketing and optimise CRM strategies for impactful results.
- Company: Dynamic company in Glasgow with a focus on commercial strategy.
- Benefits: Competitive salary, bonus potential, and opportunities for travel across the UK and Europe.
- Other info: Join a creative team with opportunities for professional growth.
- Why this job: Influence commercial strategy directly with the CEO and make a real impact.
- Qualifications: Strong B2B marketing experience and hands-on CRM expertise required.
The predicted salary is between 52000 - 65000 £ per year.
Be-Resourcing are excited to be supporting one of our clients in their search for a Commercial Marketing Lead to take ownership of revenue‑driven marketing at a group level. This is a highly visible role reporting directly to the CEO, with genuine influence over commercial strategy across multiple regions. The role is fully on‑site in Glasgow and involves some travel across the UK, Europe, and the US. The salary on offer is £52,000–£65,000 plus bonus, depending on experience.
Key responsibilities include:
- Owning revenue marketing and qualified pipeline generation at group level
- Full responsibility for CRM strategy, optimisation, and adoption (Microsoft Dynamics 365)
- Driving visibility from campaign → lead → opportunity → revenue
- Working closely with senior sales stakeholders on qualification, handover, and conversion
- Overseeing digital activity, campaigns, and events aligned to commercial outcomes
- Reporting on performance, ROI, and pipeline through clear metrics
- Managing and developing a small creative/marketing capability
The ideal candidate will have:
- Strong B2B marketing experience in commercially focused roles
- Hands‑on ownership of CRM platforms (Dynamics 365)
- A proven track record of delivering qualified pipeline, not just leads
- Confidence operating at senior level with international exposure
- A highly commercial, data‑led mindset
If you are interested and would like more information, please apply today!
Commercial Marketing Lead in Glasgow employer: Be-Resourcing
Contact Detail:
Be-Resourcing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Marketing Lead in Glasgow
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Commercial Marketing Lead role. You never know who might have the inside scoop on opportunities or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience with CRM platforms like Dynamics 365 can drive revenue and optimise their processes. Show them you mean business!
✨Tip Number 3
Don’t just wait for job postings to pop up! Keep an eye on our website and apply directly through it. This shows initiative and can sometimes get you noticed faster than the competition.
✨Tip Number 4
Follow up after interviews with a thank-you email. Mention something specific from your conversation to remind them of your fit for the role. It’s a small gesture that can leave a big impression!
We think you need these skills to ace Commercial Marketing Lead in Glasgow
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Commercial Marketing Lead. Highlight your B2B marketing experience and any hands-on work with CRM platforms like Dynamics 365. We want to see how your skills align with the responsibilities listed in the job description!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've driven revenue marketing and worked with senior stakeholders. We love a good story that showcases your achievements!
Show Off Your Data Skills: Since this role requires a data-led mindset, don’t forget to mention your experience with metrics and reporting. We want to know how you've used data to drive decisions and improve performance in your previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at Be-Resourcing
✨Know Your Numbers
As a Commercial Marketing Lead, you'll need to demonstrate your understanding of revenue-driven marketing. Brush up on key metrics related to pipeline generation and ROI. Be ready to discuss specific examples where you've successfully driven revenue through marketing strategies.
✨Master the CRM
Since this role involves full responsibility for CRM strategy, make sure you’re familiar with Microsoft Dynamics 365. If you have experience with it, prepare to share how you've optimised CRM usage in previous roles. If not, do some research on its features and how they can impact marketing effectiveness.
✨Showcase Your Collaboration Skills
This position requires working closely with senior sales stakeholders. Think of examples where you've successfully collaborated with sales teams to convert leads into opportunities. Highlight your communication skills and how you’ve navigated different perspectives to achieve common goals.
✨Be Ready for International Discussion
With international exposure being a key aspect of the role, prepare to discuss any relevant experiences you have working across different regions. Share insights on how cultural differences can impact marketing strategies and how you've adapted your approach accordingly.