At a Glance
- Tasks: Support marketing initiatives for unique fragrance brands across global markets.
- Company: Be Keen, a dynamic player in the luxury fragrance industry.
- Benefits: Hands-on experience, exposure to international markets, and collaboration with senior leaders.
- Other info: Opportunity to develop expertise in Travel Retail and luxury brand marketing.
- Why this job: Make a real impact on exciting projects in a fast-paced, entrepreneurial environment.
- Qualifications: 3-5 years in marketing, strong project management, and communication skills.
The predicted salary is between 30000 - 40000 £ per year.
At Be Keen, we partner with some of the world's most distinctive niche fragrance brands, helping them grow across Travel Retail and domestic markets worldwide. We are looking for a proactive and hands-on Marketing Executive to support the execution of marketing initiatives across our international portfolio. Working closely with commercial teams, distributors, creative partners, and senior leadership, you will play a key role in bringing brands to life through product launches, retail activations, marketing campaigns, and in-market execution. This is an ideal opportunity for someone who enjoys managing multiple projects, taking ownership, and turning ideas into action in a fast-paced, entrepreneurial environment. With significant exposure to Travel Retail and international distribution, the role offers a unique opportunity to develop expertise within one of the most dynamic sectors of the luxury industry.
What you'll do:
- Brand Strategy & Marketing Planning
- Support the development of brand positioning and long-term growth strategies across the portfolio.
- Contribute to annual marketing plans aligned with commercial objectives and market priorities.
- Support reporting and performance analysis to inform marketing and business decisions.
- Collaborate closely with commercial teams to ensure alignment between marketing initiatives and sales objectives.
- Product Launches & Innovation
- Lead the coordination and execution of 360° fragrance launches across international markets.
- Develop and roll out launch toolkits, campaign guidelines, and supporting materials for distributors and partners.
- Coordinate launch timelines, assets, and stakeholders to ensure successful implementation.
- Track launch performance and gather market feedback, particularly within Travel Retail environments.
- Brand Activations & Retail Excellence
- Coordinate the execution of retail activations, animations, and in-store experiences across multiple markets.
- Ensure excellence in execution across all retail touchpoints, including visual merchandising, point-of-sale materials, sampling programs, and promotional activities.
- Support the adaptation and localization of global marketing initiatives for international markets.
- Identify opportunities to strengthen brand visibility and consumer engagement across different retail environments.
- Collaborate with distributors and local partners to ensure consistent execution aligned with brand guidelines.
- Content & Creative Production
- Coordinate the development and adaptation of marketing assets across digital, retail, and physical channels.
- Support the creation of presentations, training materials, launch content, and sales tools.
- Manage relationships with agencies, suppliers, and creative partners to ensure timely delivery of projects.
- Oversee photo shoots, video productions, and content creation initiatives when required.
- Ensure all brand materials maintain consistency with brand identity and positioning.
- Marketing Operations & Project Management
- Manage multiple projects simultaneously across brands, markets, and stakeholders.
- Coordinate timelines, approvals, deliverables, and project follow-up to ensure executional excellence.
- Maintain marketing calendars and ensure key initiatives are delivered on time and within budget.
- PR & Brand Visibility
- Support PR initiatives across beauty, luxury, and lifestyle media.
- Assist in organizing events, launches, and key brand moments.
- Contribute to the preparation and execution of international trade fairs, industry events, and Travel Retail exhibitions.
- Support influencer, press, and brand awareness initiatives where relevant.
What we’re looking for:
- 3–5 years of experience in Marketing, Brand Marketing, Trade Marketing, or Retail Marketing.
- Experience within beauty, fragrance, luxury, fashion, or lifestyle brands.
- Strong project management skills with the ability to manage multiple priorities simultaneously.
- Experience coordinating product launches, marketing campaigns, or retail activations.
- Excellent organizational skills and attention to detail.
- Proactive, hands‑on mindset with a strong sense of ownership.
- Strong communication skills and confidence working with multiple stakeholders.
- Comfortable working in a fast‑paced, entrepreneurial, and international environment.
- Experience in Travel Retail or international distribution is a plus.
Work with a curated portfolio of distinctive niche fragrance brands, each with a unique creative identity. Gain exposure to an international business operating across Travel Retail and domestic markets worldwide. Take ownership of projects and make a visible impact from day one. Collaborate directly with founders and senior leadership in a lean, entrepreneurial environment. Develop hands‑on experience across product launches, retail activations, content creation, and brand building. Build valuable expertise in Travel Retail and international distribution within the luxury industry.
Marketing Executive employer: BE KEEN
At Be Keen, we pride ourselves on being an exceptional employer that fosters a dynamic and entrepreneurial work culture. As a Marketing Executive, you will have the unique opportunity to collaborate closely with senior leadership and creative partners, gaining invaluable experience in the luxury fragrance sector while managing diverse projects that make a tangible impact. Our commitment to employee growth is evident through hands-on involvement in international marketing initiatives, ensuring that you develop expertise in Travel Retail and brand building in a supportive and innovative environment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past marketing projects, especially those related to product launches or retail activations. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive in your job search! Instead of just waiting for job postings, reach out to companies you admire, like Be Keen, and express your interest. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team and ready to dive into the exciting world of niche fragrances.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Show Your Passion for Fragrance:When you're writing your application, let your love for niche fragrances shine through! Talk about any relevant experiences or projects that showcase your enthusiasm for the beauty and luxury sectors. We want to see how you can bring brands to life!
Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight your experience in marketing, especially in product launches and retail activations. We’re looking for someone who can manage multiple projects, so show us how you've done that in the past!
Be Clear and Concise:Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills. Remember, we appreciate clarity and organisation, just like in a well-executed marketing campaign!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re proactive, which is exactly what we’re looking for!
How to prepare for a job interview at BE KEEN
✨Know Your Brands
Before the interview, dive deep into the niche fragrance brands Be Keen partners with. Understand their unique selling points and how they position themselves in the market. This knowledge will help you demonstrate your passion for the industry and show that you're proactive about understanding the role.
✨Showcase Your Project Management Skills
Be prepared to discuss specific examples of how you've successfully managed multiple projects in the past. Use the STAR method (Situation, Task, Action, Result) to structure your answers, highlighting your organisational skills and ability to juggle priorities effectively.
✨Prepare for Creative Discussions
Since the role involves coordinating marketing assets and brand activations, think of innovative ideas or campaigns you've been part of. Be ready to share how you contributed creatively and how you can bring fresh ideas to Be Keen's marketing initiatives.
✨Ask Insightful Questions
At the end of the interview, ask questions that show your interest in the company's future and your potential role in it. Inquire about upcoming product launches or how they measure the success of their marketing campaigns. This not only shows your enthusiasm but also helps you gauge if the company aligns with your career goals.
