At a Glance
- Tasks: Drive brand strategy, product launches, and creative content for niche fragrance brands.
- Company: Be Keen, a dynamic player in the international fragrance market.
- Benefits: Gain hands-on experience, work with unique brands, and make an impact from day one.
- Other info: Opportunity to develop expertise in Travel Retail and luxury brand dynamics.
- Why this job: Join a fast-paced environment and collaborate with industry leaders to shape brand success.
- Qualifications: 3-5 years in marketing, creativity, and strong organisational skills required.
The predicted salary is between 35000 - 45000 £ per year.
At Be Keen, we partner with some of the world’s most distinctive niche fragrance brands to build and scale their presence globally across Travel Retail and domestic markets. We are looking for a Marketing Executive who is both strategic and hands-on, ready to play a key role in bringing brands to life across international markets. This role sits at the heart of the business, working cross-functionally with commercial teams, distributors, and creative partners. You will be involved in everything from brand positioning and product launches to in-market activations and content development, ensuring consistency and excellence across all touchpoints.
This is an opportunity for someone who wants to go beyond execution, to understand how brands grow internationally, and to take ownership in a fast-paced, entrepreneurial environment.
What you’ll do:
- Brand Strategy & Marketing Planning
- Support the development of brand positioning and long-term strategies across the portfolio
- Contribute to annual marketing plans aligned with commercial objectives
- Monitor market trends, competitors, and consumer insights
- Provide performance analysis to support decision-making
- Product Launches & Innovation
- Lead the coordination and execution of 360° fragrance launches
- Track launch performance across markets, especially in Travel Retail
- Develop and roll out launch toolkits for international markets
- Brand Activations & Market Support
- Support the execution of retail activations and in-store experiences
- Work closely with distributors and partners to ensure brand consistency
- Identify opportunities to strengthen brand visibility across markets
- Content & Creative Production
- Coordinate the development of marketing assets across digital and physical channels
- Support the creation of presentations, training materials, and launch content
- Collaborate with agencies and creative partners
- Oversee photo and video production processes
- PR & Brand Visibility
- Support PR initiatives across beauty and lifestyle media
- Assist in organizing events and brand activations
- Contribute to international fairs and key industry moments
What we’re looking for:
- 3 - 5 years of experience in Marketing, ideally within beauty, fragrance, luxury, or lifestyle sectors
- Additional languages are a plus in an international environment
- A genuine interest and sensitivity to the world of artistic perfumery and niche brands
- Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously
- Proactive, hands-on mindset with a high level of ownership
- A balance of creative thinking and strong execution, able to turn ideas into concrete deliverables
- Comfortable working in a fast-paced, entrepreneurial, and international environment
- Strong communication skills, with the ability to work both independently and collaboratively
- Experience in Travel Retail or international distribution networks is a strong plus
Why join us:
- Work with a curated portfolio of highly distinctive niche fragrance brands, each with a strong creative identity and storytelling DNA
- Gain exposure to a truly international business, operating across Travel Retail and domestic markets in more than 25 countries
- Be part of a lean, entrepreneurial environment where you will have real ownership, visibility, and the ability to make an impact from day one
- Collaborate closely with senior leadership and founders, gaining direct insight into strategic decision-making and brand development
- Get hands-on experience across the full marketing spectrum — from brand strategy and product launches to retail activations and content creation
- Work at the intersection of creativity and commercial performance, understanding how brands translate into results in competitive retail environments
- Develop a strong understanding of Travel Retail dynamics and international distribution, a unique and highly valuable expertise in the luxury industry
Marketing Executive in London employer: BE KEEN
At Be Keen, we pride ourselves on being an exceptional employer, offering a dynamic and entrepreneurial work culture that empowers our Marketing Executives to take ownership and make a tangible impact from day one. With a curated portfolio of distinctive niche fragrance brands and the opportunity to collaborate closely with senior leadership, employees gain invaluable insights into strategic decision-making while developing expertise in international markets. Our commitment to employee growth is reflected in the hands-on experience across the full marketing spectrum, ensuring that every team member thrives in a fast-paced environment that values creativity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in marketing, especially if it relates to beauty or lifestyle brands. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their market positioning and be ready to discuss how you can contribute to their growth. Tailor your answers to show you’re the perfect fit for their entrepreneurial environment.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and take the initiative to connect directly with us.
We think you need these skills to ace Marketing Executive in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Marketing Executive role. Highlight any relevant experience in beauty, fragrance, or luxury sectors to catch our eye!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for niche brands and how your proactive mindset can contribute to our team. Be genuine and let your personality come through.
Showcase Your Creativity:Since this role involves content creation and brand activations, don’t hesitate to include examples of your creative work. Whether it’s campaigns you’ve led or innovative ideas you’ve implemented, we want to see your flair!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity right away!
How to prepare for a job interview at BE KEEN
✨Know Your Brands
Before the interview, dive deep into the niche fragrance brands Be Keen partners with. Understand their unique selling points and how they position themselves in the market. This will not only show your genuine interest but also help you discuss how you can contribute to their brand strategies.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in marketing, especially within beauty or luxury sectors. Be ready to discuss how you've successfully managed product launches or brand activations, as this aligns perfectly with what they're looking for.
✨Demonstrate Your Creativity
Think of innovative ideas you could bring to the table for brand activations or content creation. Be prepared to share these during the interview, as they want someone who can balance creative thinking with strong execution.
✨Ask Insightful Questions
Prepare thoughtful questions about their current marketing strategies or upcoming product launches. This shows your proactive mindset and genuine interest in the role, while also giving you a better understanding of how you can fit into their entrepreneurial environment.
