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- Tasks: Lead global marketing strategies for luxury fragrances and drive brand growth.
- Company: Be Keen, a dynamic player in the luxury fragrance market.
- Benefits: Strategic leadership role with real influence and ownership in a fast-growing company.
- Why this job: Shape the future of niche luxury fragrances and make a global impact.
- Qualifications: 7+ years in marketing, preferably in luxury or fragrance sectors.
- Other info: Join a diverse team that values authenticity, excellence, and collaboration.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Location: London (International scope)
At Be Keen, we’re not just distributors, we’re brand builders. For over a decade, we’ve partnered with some of the most iconic niche luxury fragrance houses, including Montale, Tiziana Terenzi, Etat Libre d’Orange, Creed, and Mancera, helping them expand globally across both domestic and travel retail markets. Today, our fragrances are present in 40+ countries, driven by a passionate team of experts working from our hub in London. Authenticity, excellence, and passion aren’t just values; they’re how we grow, together.
Role
We are seeking a visionary Marketing Director to join our dynamic team. Reporting to the COO, you will lead the development and execution of Be Keen’s marketing strategy, driving growth and elevating our brand presence globally. This is a high-impact role requiring strategic thinking, hands-on execution, and leadership in a fast-paced, luxury environment.
What You’ll Do
- Define and implement marketing strategies aligned with Be Keen’s vision and objectives.
- Collaborate with cross-functional teams and executive leadership to deliver results.
- Lead, mentor, and develop the marketing team, fostering innovation and collaboration.
Category Management & Product Launches
- Plan and execute the annual marketing calendar for new product launches.
- Ensure seamless rollout of products across all channels with online and offline activations.
- Optimize product assortment, merchandising, and sampling strategies.
- Supervise local market marketing activities, operator requests, and event planning.
In-Store Marketing
- Align in-store marketing plans with brand priorities and oversee execution.
- Maintain consistent brand image across all locations.
- Develop travel retail animation and visual merchandising strategies.
Digital & Communications
- Oversee social media, PR, and online presence across distributors and retailers.
- Ensure marketing messaging is consistent and aligned with brand objectives.
Training & Development
- Develop and maintain relevant training materials for the team and partners.
- Manage newsletters, contests, and internal communications.
Ad-Hoc & Creative Support
- Provide graphic design support, including imagery resizing and video creation for marketing initiatives.
Who You Are
- Bachelor’s or Master’s degree in Marketing or related field.
- 7+ years of experience in marketing strategy and operations; experience in luxury/fragrance a plus.
- Proven success leading marketing teams and delivering results.
- Strategic thinker with a hands-on, proactive, “can-do” attitude.
- Strong analytical skills and data-driven decision-making abilities.
- Exceptional communication, interpersonal, and leadership skills.
- Excellent organizational and project management capabilities.
What We Offer
- A strategic leadership role in a fast-growing international company.
- The excitement and agility of a scale-up, backed by the know-how of an established player.
- A dynamic, entrepreneurial environment with real influence and ownership.
- The chance to shape the future of niche luxury fragrance distribution.
- A culture rooted in authenticity, excellence, passion, and collaboration.
- An inclusive and diverse workplace with equal opportunities for all.
The world of niche luxury fragrances is evolving. Together, let’s redefine how brands connect with people across the globe. Ready to shape the global fragrance market with us? Apply now and let’s build something exceptional together.
Global Marketing Director in London employer: BE KEEN
Contact Detail:
BE KEEN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Marketing Director in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to current employees at Be Keen. Building relationships can open doors that a CV just can’t.
✨Show Your Passion
When you get the chance to chat with someone from Be Keen, let your enthusiasm for luxury fragrances shine through. Share your ideas on how you’d elevate their brand presence and make it clear that you’re ready to dive in and contribute.
✨Prepare for the Interview
Do your homework! Understand Be Keen’s current marketing strategies and think about how you can add value. Prepare some thoughtful questions that show you’re genuinely interested in their vision and objectives.
✨Follow Up
After any interaction, whether it’s an interview or a casual chat, send a quick thank-you note. It’s a simple way to express your appreciation and keep yourself top of mind as they make their decision.
We think you need these skills to ace Global Marketing Director in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for luxury fragrances shine through! We want to see how excited you are about the industry and how you can contribute to our brand-building journey.
Tailor Your CV: Make sure your CV is tailored to the role of Global Marketing Director. Highlight your experience in marketing strategy and operations, especially in luxury or fragrance sectors. We love seeing relevant achievements that align with our vision!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for Be Keen. Share specific examples of your leadership and strategic thinking skills, and how they can help elevate our brand presence globally.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape the future of niche luxury fragrances with us!
How to prepare for a job interview at BE KEEN
✨Know Your Fragrance Market
Before the interview, dive deep into the luxury fragrance market. Familiarise yourself with Be Keen's portfolio and their competitors. Understanding current trends and consumer preferences will show your passion and strategic thinking.
✨Showcase Your Leadership Style
Be prepared to discuss your leadership approach and how you've successfully mentored teams in the past. Share specific examples of how you've fostered innovation and collaboration, as this role requires strong team management skills.
✨Prepare for Strategic Questions
Expect questions about developing and executing marketing strategies. Think of examples where you've driven growth or elevated brand presence. Use data to back up your successes, as analytical skills are key for this position.
✨Align with Their Values
Be Keen values authenticity, excellence, and passion. Reflect on how these values resonate with you and be ready to discuss how you embody them in your work. This alignment can set you apart from other candidates.
